Back in 2006, when Portent Inc. hired Elizabeth Marsten as a Pay Per Click strategist, she thought she was entering the exciting world of paperclip marketing. A Google search for “pay per clip” quickly dispelled this notion.
Since then, Elizabeth has become Portent’s foremost PPC and search marketing strategist and serves as the Director of Search Marketing. Elizabeth supervises the PPC, SEO, copy, link and social media teams at Portent, along with managing her own select client load.
Elizabeth is a Google Certified Individual, an adCenter Accredited Professional and the co-author of Wiley Publishing’s “Web Marketing All-in-One for Dummies.” (Check out book 4 of 8: Online Advertising and Pay-Per-Click.) She has also written a set of eBooks on PPC for Small Business as well as being a regular on the Portent blog.
Elizabeth is honored to be able to share what she’s learned at conferences across the country. In her spare time, she likes to practice Kendo, a Japanese martial art.