Back in 2006, when Portent Inc. hired Elizabeth Marsten as a Pay Per Click strategist, she thought she was entering the exciting world of paperclip marketing. A Google search for “pay per clip” quickly dispelled this notion.
Since then, Elizabeth has become Portent’s foremost PPC and search marketing strategist and serves as the VP of Search Marketing. Elizabeth supervises the PPC, SEO and social media teams at Portent.
Elizabeth is a Google Certified Individual, an Bing Ads Accredited Professional and the co-author of Wiley Publishing’s “Web Marketing All-in-One for Dummies.” (Check out book 4 of 8: Online Advertising and Pay-Per-Click.) She has also written a set of eBooks on PPC for Small Business, a regular on the Portent blog and speaks on PPC across the USA at various conferences.
Elizabeth is honored to be able to share what she’s learned at conferences across the country. In her spare time, she likes to practice Kendo, a Japanese martial art.