Helen Overland
Director of Marketing & Training
Search Engine People
@semlady

Known online as "semlady", Helen is a highly technical Digital Marketer and strategist, who has spent 6 years in E-Commerce and almost 6 additional years on the digital agency side. Helen currently heads up the Conversion Optimization & On-Page SEO group and is the Google Analytics lead at Search Engine People, where she helps businesses increase the ROI on their search marketing budgets. Helen started out as an E-Commerce developer back in 1999, and her core strengths are the ability connect marketing & technology, in order to increase conversions and maximize profits. Through long-range strategic planning and execution, Helen has generated greater than 30% YOY increases in online sales with marketing budgets as small as 2.4%.