Alan Osetek
Managing Director, iProspect Boston
iProspect
Alan Osetek is the Managing Director for iProspect's Watertown office, responsible for overseeing all activities for the east coast. These activities include developing and deploying exceptional strategies, training client services teams, and delivering superior results for clients in the region, including Allegis Group, Delta Airlines and Long and Foster Real Estate. Prior to joining iProspect in 2008, Osetek served as Chief Revenue Officer for Visual IQ. While there, he was responsible for the firm's sales, marketing, and revenue generating activities working with clients such as Sirius/XM Radio, Liberty Mutual, Microsoft, and CVS Pharmacy.
Osetek has been a part of the Aegis PLC family of companies since 2001 where he most recently held the position of Executive Vice President for Isobar/Carat. There his responsibilities included global business development, corporate development, cross unit integration, and global client services. Prior to the global business development and client services role, Osetek was responsible for organically building or acquiring new service offerings for the Isobar network including CRM, search engine marketing, affiliate marketing and Web development capabilities. He spearheaded the acquisition and integration of two digital marketing firms: Molecular and iProspect. Prior to joining Isobar, Osetek was President/Founder of the digital marketing agency, Vizium. In 2001, he successfully sold the firm to Aegis PLC.
Osetek has written numerous articles for industry publications including DM News, iMedia Connection, MediaPost, Adotas, and Electronic Retailer Magazine. He has spoken at industry events around the country including eMetrics Marketing Optimization Summit, Digital Hollywood, and eMarketing Conference. Osetek is an Economics graduate of Skidmore College and received his Master's Degree in Business from Babson College.
