Benj Arriola is the Technical SEO Director at The Control Group, based in San Diego. Before going in-house, Benj has worked in digital marketing agencies and web design & development companies for 18 years. Started out in web design and development, Benj moved on to SEO full time in 2004. Benj has worked with all sizes of companies from different countries including running enterprise level SEO campaigns as well as small to medium sized businesses. His firm belief in thorough testing of SEO concepts in actual practice has helped him win several SEO competitions in the past winning cash prizes and a brand new car. Benj has spoken on SEO and other related digital marketing topics at SMX, Pubcon, OMS and internationally at SEMCon and MORCon. Benj took his BS and MS in chemistry from De La Salle University in Manila, Philippines and completed his MBA with emphasis in Information Systems from the University of Redlands, California.