As Head of Media at iCrossing Tom’s motivation comes from developing world-class paid search and display campaigns that not only deliver results but that create sustainable competitive advantage and points of differentiation for his clients. Tom and his team of search experts offer consultancy and deliver accountable media campaigns across myriad sectors including retail, travel, finance and B2B.
Before joining iCrossing in October 2007, Tom worked as a Search Manager at Latitude where he set up the search team at their London office. He also won the Netimperative award for Best Search Campaign in 2007 for work with Totaljobs.
Outside of iCrossing, Tom relaxes by playing the guitar, rock climbing and snowboarding although notes that his physical activities are limited by a degree of injury proneness bettered only by Johnny Wilkinson!