John J Antognoli is Senior Director of Account Management at M80, a Los Angeles based, GroupM advertising agency which specializes in empowering brands with social media marketing and word of mouth solutions that generate buzz on blogs, forums, and social media networks. M80 is a vital component to the advertising successes for brands such as Dr. Pepper, Marriott Hotels, Cisco, Sprint, Microsoft, Kimberly Clark, Proctor & Gamble and scores of other brand-centric clients looking to participate in the social space.
With a degree in Industrial/ Organizational Psychology from The Ohio State University, John has been a valued consultant for over 10 years in the online space and approaches social media with an ‘always on, value to the consumer’ attitude that relies heavily on monitoring and analytics. John encourages brands to become better listeners and transparently participate in social media to positively impact product development, customer service policies, overall brand identity and more. His current and former client roster includes brands such as Old Navy, Hilton Hotels Corporation, Toyota Motor Sales, Farmers Insurance, Budget Truck Rentals, PetSmart and Kindercare, to name a few.