Based in San Francisco, Benny Blum currently leads eSearchVision’s Creative and Analytics team - an elite group of search analysts focused on researching new search engine opportunities, testing, and developing tools and simulators to be built into eSV’s proprietary software. Benny has managed PPC accounts for some of the biggest brands in the world at an international, national, and localized level - giving him unique insight into search engine and consumer behavior.
Benny began his online marketing career with AdBrite, a Display network located in San Francisco. Over the past three and a half years, he has taken his background in interactive media and mathematical economics and applied it to the SEM industry. Throughout his time in the digital space, Benny has successfully managed accounts and strategized for a multitude of companies, from local shops to Fortune 500 companies. His expertise is in strategy development and campaign optimization techniques.
Benny has presented webinars for SEMPO, been invited to speak at SMX events, and is also a contributing author for Search Engine Land as well as a regular writer for eSearchVision’s company blog. In his free time he enjoys playing water polo and cooking.