Tami Dalley is the Senior Director of Analytics and Insights at Salesforce Marketing Cloud, and oversees the company's analytics and insights team.
A self-proclaimed "fanatical explorer," Tami has more than a decade of industry experience in deep-dive web analytics, usability consulting, competitive intelligence, landing page design and multivariate testing. Prior to Buddy Media, she worked as the Director of User Experience Optimization at ROI Labs, a leading provider of global web analytics consulting services.
Tami's work has been honored with the Search Engine Strategies Award for "Most Effective Use of Web Analytics" as well as the HSMAI Gold Arian Award for "Outstanding Search Marketing Strategy". Tami is also a noted industry thought-leader and has spoken at such events as Search Engine Strategies, Search Marketing Expo and Conversion University, among others.