Andrew is founder and President of Toronto-based Page Zero Media, a full-service marketing agency founded in 2000. Page Zero manages clients' paid search campaigns, strategic SEO audits, display advertising, and other forms of effective audience targeting. Clients include fast-growth companies like Nuts.com, Posterjack, Affectiva, Clio, and Wave Accounting, along with well-known brands (Direct Energy, Canon, Postmedia Digital, Yahoo). He is also co-founder of Traffick.com, an award-winning industry commentary site; author of Winning Results with Google AdWords (McGraw-Hill, 2nd ed., 2008); and Chair Emeritus, SES Toronto. In 2007, he lent his expertise to HomeStars, a consumer review site with aspirations to become "the TripAdvisor for home improvement." This grew into a co-founding role. Andrew has also acted as an adviser to software companies in the digital space (Clickable, Acquisio). With his lifetime earnings as an Amazon affiliate, Andrew recently purchased a trail bike, which he enjoys riding along the Saint John River with his wife, Carolyn.