Justin Merickel
VP, Marketing and New Product Development
Efficient Frontier

Justin Merickel serves as Efficient Frontier's Vice President of Marketing and New Product Development where he is responsible for corporate marketing and the company's expansion into new business areas.

Justin joins the company after almost 5 years at Yahoo!, where he served as Managing Director, Category Development focused on building revenue from performance marketers across both search and display advertising. Justin began his career at Yahoo! in their search marketing division leading sales and marketing efforts in the financial services category. Prior to joining Yahoo!, Justin launched and led the financial services practice for Compete Inc., a web analytics and competitive intelligence company now part of TNS Media. Before Compete, Justin spent seven years in interactive marketing and analytics consulting which included founding an interactive marketing agency that was purchased by Arnold Communications in 1999. He began his career in advertising with McCann Erickson.

Justin earned a B.A. in Mathematics from Hamilton College.