Jeff is a veteran audience developer on YouTube and has over a decade of experience in search optimization and marketing. He works with brands across many verticals such as CoverGirl, American Airlines, Sony, Gillette, Iams, Betty Crocker and Travelocity. He is a sought after expert featured in Forbes, Wired, Internet Retailer, Revenue Magazine and The Age. He also served as a subject matter expert in the Lane's Collectibles v. Google case in the field of fraud around paid search advertising.
Jeff is currently the Vice President of YouTube Audience Development for Touchstorm. He and his team focus on growing audiences for brands where video optimization plays a key role in generating discoverability across the platform. To that end, he has led the creation of the the only solution that tracks channel and video keyword rankings in YouTube SERPs.