Bill Carter
Partner
Fuse Marketing

Since 1995, Bill, his partners and employees have developed Fuse into a leading youth culture marketing services firm. He has advised some of the most successful companies in America, including P&G, Pepsi, Sony, NBC, Harley-Davidson, Ford Motor Company, Gatorade, Converse, and others. Bill's expertise is in developing strategies for Fortune 500 brands in the following areas:

Online utilizing all types of new and social media to amplify youth specific marketing efforts

On air establishing a visible broadcast presence that stresses relevance over prominence

On site developing a strategy that focuses on authenticity and bringing consumers an added value while attending a live event

At retail helping brands and their retail partners drive business by focusing on credible POP materials and other creative

Measurement and ROI working to ensure that the effectiveness of campaigns are measure based on customized, pre-determined criteria

Bill has received Fast Company magazine's Fast 50 Award for his impact on popular culture and was awarded Sports Business Journal's Forty Under 40 Award as one of the "most influential and important young executives in sports. In the last thirty-six months, Fuse has garnered the following recognition under his leadership:

2009 Event Marketer magazine's Grand Ex Award for overall highest-scoring campaign

2009 Event Marketer Ex Award for Best Multi-Venue Event in the Consumer category

2009 Bulldog Public Relations Award

2009 Promo Magazine's Top 100 promotional agencies

2009 Event Marketer magazine's Top 100 event marketing agencies

2008 Sports Business Journal Event Marketing Agency Finalist

2008 Promo Magazine's Top 100 promotional agencies

2008 Event Marketer's Top 100 event marketing agencies

2007 Sports Emmy Nomination for Outstanding Broadband

2007 Event Marketer Ex Award for event marketing

2007 Event Marketer Top 100 event marketing agencies

2007 Bulldog Public Relations Award

Bill has been widely quoted in media ranging from Paper and Skateboarder magazines to The New York Times and Advertising Age. Bill regularly speaks on the topic of youth culture to marketing conferences and universities, most recently at the IEG Sponsorship Conference, Promo Marketing Conference, and Columbia Business School.

Bill lives in Brooklyn, NY and is a graduate of Gettysburg College (BA) and Michigan State University (MS). He spends his free time surfing and snowboarding.