Arthur Coleman is a second generation Internet marketer and CEO of OnlineMatters, a consulting firm specializing in the development and marketing of online consumer businesses. Mr Coleman's abiding passion is creating and then building consumer franchises around the latest technology trends including retail and real-time web applications. As a veteran of the Internet marketing field since 1996, Arthur has worked with companies such as Clorox, Intel, SHOP.com, Wells Fargo, Chase/JP Morgan, SHOP.com, Corel, and Seimans. Mr Coleman has written extensively on ecommerce and presented at numerous online marketing conferences worldwide. His most recent ramblings can be found at http://www.aboutonlinematters.com.