Industry Head, Google UK's Retail Vertical
Martijn Bertisen is an Industry Head in Google UK's Retail Vertical and has the responsibility to develop and execute the strategy for delivering growth in Google UK's Retail Pureplay advertising sales revenues. This involves the management of a sales and account management team that shares the benefits of Google advertising solutions and other products directly to senior-level executives and their agencies.
Previously, Martijn worked for 3 years with DSGi as an Online Marketing Manager for TheLink.co.uk and Dixons.co.uk, responsible for the full online marketing mix, with a constant focus on generating increased revenue streams from new customer acquisition and retention activities and strategic partnerships. Since joining Google in August '07, Martijn has worked with some of Google's most advanced and global advertisers, developing expertise in managing at scale and value attribution.