John Shehata is Vice President of SEO at Condé Nast managing Search Optimization for top brands (Wired, Epicurious, Glamour, Vanity fair, Vogue, etc). John has a 14 years experience managing SEO, Social Media, and Paid Search campaigns for top national brands and fortune 500 companies.
Previously, John was the Executive Director of Search, Social Media. Shehata lead the SEO online strategies for Disney ABC TV Group (ABC News, ABC, Oscars, and Disney Channels) and worked closely with all TV shows (GMA, Nightline, 20/20, World News, etc.).
In his long career focusing on editorial SEO, John has trained many writers, bloggers, journalists and editors on Search Engine Optimization and how to write news while keeping SEO top of mind.
Prior to Disney, Shehata was the director of SEO and Social Media for Condé Nast sister company, Advance Internet Inc.(Advance Digital). Shehata established and led the SEO/Social Media teams for all their digital brands and training all the news sites and newspapers on best online search/social practices.
Shehata is recognized in particular for his SEO strategies for News and his SEO technical skills. He has written several articles on Search Engine Marketing and continues to speak at conferences around the country which focus on SEO for news and Social Media.