As Vice President of Data Intelligence & Marketing Technology at Location3 Media, Jared is immersed in driving the strategic direction and philosophical foundation of L3’s digital marketing technology and tool sets. With a focus on optimization, cross-channel data integration and relational causality within the digital marketing data set, Jared guides an ongoing analytical pursuit with the goal of "raising the bar" for digital marketing performance. Jared leads of team of experienced specialists and is charged with the collaborative integration of channel experts in the pursuit of this goal.
Prior to his current position, Jared served as the Vice President of Paid Search and has 9+ years of experience in Digital Marketing with a concentration in Paid Search. Over the years Jared has innovated many advance optimization and analysis tools and technologies that continue to evolve and provide L3’s clients with unmatched performance. Some highlights include:
- KOM Bid Optimization Algorithm
- Ad Performance Multivariate Theme Analysis Tool
- PRO – Search Query Based Performance Re-Optimization Technology