Search Marketing Expo

Want to speak at our Search Marketing Expo West event in Santa Clara, California from February 26-28, 2008? This is the page to watch. It’ll give you the agenda and speaker invitation timeline and keep you updated with more information over the coming weeks. Monitor this page, if you want to take part as a speaker.

Speaking Openings

Below are sessions where we are now accepting pitches. Unless noted, READ the session description (the session link will take you to the description) and offer a pitch on the topic that you think would be suitable.

• In House Issues
• Search 3.0: Online Retail & Blended Results: We’re specifically looking speakers who can talk about how they got shopping and retail content to show up within the *REGULAR, BLENDED* results in the major search engines, based on actual experiences.
• Unraveling URLs & Demystifying Domains
• Web Analytics Roundtable

NOTE: From Oct. 30 through Nov. 7, we accepted pitches to help create the agenda. That period is now over, the agenda is set, and we’re no longer accepting session ideas. If you pitched an idea during that period and haven’t heard back by now, please pitch for the actual sessions listed above.

How To Pitch

Ready to pitch to speak? Please use our SMX Speaking Submission Form, and if you want to speak on multiple sessions, use it for each individual session (and indicate in comments your preference, plus don’t pitch to speak on more than four sessions).

The pitch should be about 2 to 7 paragraphs long. We don’t need an essay, just a general idea of what the session would be about, along with some specifics about what you might cover. We’re especially interested in practical, tactical advice.

Also send some background about yourself, your company and the type of work you do. We don’t need a resume nor a lengthy bio. Just a few sentences to describe yourself.

If you’re accepted, you’ll get a pass to the entire SMX event. Travel and accommodation are not provided.

Final Speaking Openings Posted: December 12, 2007

On this page, on December 12, we’ll post any remaining speaking openings. These are spaces yet to be filled after first working through the list of those who submitted session ideas, pitched for a particular sessions, have spoken at past conferences or others that have been short-listed based on things they’ve written or spoken about.

If you pitch for one of the remaining sessions, you’ll know if you’re accepted by January 5, 2008. IE, you’ll receive a confirmation. Unfortunately, because of the high-volume of speaking pitches, we cannot always notify those that weren’t selected.

Half-Price Offer with Affiliate Summit and SMX Affiliate Program

Redding, CT — October 29, 2007 — Search Marketing Expo – SMX West, a search marketing conference programmed by renowned search authorities Danny Sullivan and Chris Sherman, today announced two distinct affiliate opportunities: a half-price conference offer from Affiliate Summit, and the launch of the SMX affiliate program. 

SMX West & Affiliate Summit Registration Offer

Through the SMX West/Affiliate Summit partnership, any attendee who purchases a full conference registration for SMX West will receive half off their full conference registration at Affiliate Summit; and any attendee who purchases full conference registration for Affiliate Summit will receive a 50% discount on their full conference registration at SMX West. 

Search Marketing Expo – SMX West will be held at the Santa Clara Convention Center February 26-28, 2008. Affiliate Summit 2008 West, the premier conference focused on affiliate marketing, takes place in Las Vegas, NV from February 24-26.  Registrants for both events will receive instructions on redeeming the discount offer in their registration confirmation e-mail.

“Search Marketing Expo and Affiliate Summit are complimentary events dealing with different aspects of internet commerce,” said Third Door Media president Chris Elwell. “This reciprocal discount enables participants to attend both events at a significant savings,” he added.

“Affiliate Summit is focused on affiliate marketing, and all of the educational sessions cover issues through the lens of how they are relevant to affiliate marketing,” said Shawn Collins, Affiliate Summit’s co-founder. “SMX West attendees will be able to learn about a wealth of issues that are pertinent to their business and that are related to search,” he added. “Affiliate Summit attendees will find great benefits in attending SMX West, as they will learn about the latest search marketing trends and issues from the leaders and thought shapers in the space.”

SMX West Launches Affiliate Program

SMX West producer Third Door Media also announced the launch of the SMX West affiliate program.  Through this program, bloggers, webmasters, online marketers and content producers will earn $100 for every click-through their site provides that results in a full conference registration.  E-mail smxwest@searchmarketingexpo.com to receive instructions on joining the affiliate program.

“The Search Market Expo ecosystem includes many forums, blogs and sites that write about search marketing and frequently promote the event. Our affiliate program acknowledges the contribution the community makes to the success of SMX,” Elwell said.

About Affiliate Summit

Founded by affiliate marketing industry veterans, Shawn Collins and Missy Ward, Affiliate Summit Inc. serves the affiliate marketing professional community. Affiliate Summit is the leading global source of learning and networking opportunities surrounding the affiliate marketing industry. For additional information about conferences, visit http://www.AffiliateSummit.com or call 866-483-0167.

About Search Marketing Expo – SMX West and Third Door Media

Search Marketing Expo – SMX West is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX East, SMX Advanced, SMX Local & Mobile, SMX Social Media and SMX Travel @ PhoCusWright.

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which attracted 275,000 unique users in September 2007. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

For additional information Search Marketing Expo – SMX West, or to schedule interviews with Danny Sullivan and Chris Sherman, contact Amy Hooker, 910-362-8004 or amy@mavencom.com.

For Third Door Media, contact Claire Schoen, 203-664-1350 or claire@thirddoormedia.com .

Search Marketing Expo – SMX London’s keynote speaker will be Mario Queiroz, Google’s Vice President, Products, Europe, Middle East & Africa. SMX London is being held 15-16 November. You can register for the event today.

Mario Queiroz will cover how Google makes products such as YouTube, mobile search, AdWords, AdSense, Google Maps and more work for Europe and beyond.

The Queiroz keynote rounds out an SMX London program that spans two days and three tracks, with content for every skill level of search marketer — from novice to seasoned professional. Just a few of the sessions are:

- Competitive Paid Search Tactics
- Diagnosing Search Problems
- Linkbaiting & Viral Search Marketing Tactics
- Dealing With The Penalty Box
- Paid Search & Tricky Issues
- Fundamentals of Search Advertising

SMX London also features scores of speakers from the UK and around the world. See all of the descriptions and speakers on the full conference agenda.

Search Marketing Expo is programmed by renowned search marketing expert Chris Sherman, who has analyzed and influenced developments in search marketing for more than a decade. He continues that work daily as Executive Editor of SearchEngineLand, the leading news and analysis blog for search marketing professionals, and as a creative force behind SMX.

Chris will be joined by SearchEngineLand Editor-In-Chief Danny Sullivan for the inaugural London event! Danny has been covering search for over a decade and programming search marketing events for nearly as long.

Don’t miss the outstanding programming, networking and insightful keynotes that you’ll get only at SMX London. Register today.

Search Marketing Expo – SMX West is coming to the Santa Clara Convention Center in the heart of Silicon Valley, February 26-28, 2008. Here are 5 reasons why you should register today for event that’s five months away:

1) This 3-day, multiple track event has programming for all levels of search marketing experience.
2) Programmed by Search Engine Land editors Danny Sullivan and Chris Sherman – the most knowledgeable and experienced conference team anywhere.
3) We’re offering a great deal if you register today – just $995 for all the tips, tactics and networking.
4) We guarantee your satisfaction.
5) This is a limited time offer!

Keep reading for the details….

Reason #1: Practical Solutions Delivered

If you’re looking for techniques and best-practices you can implement to …
- drive traffic with a search-engine friendly site
- optimize your SEO/PPC investment mix
- improve your natural search ranking
- harness the viral power of social search
- focus your PPC campaigns
and much more…SMX West is for you.

Join the growing list of search marketing professionals (of all skill levels) who depend on Search Marketing Expo to get them up to speed, equip them with real-time tactical solutions, and prepared for the future.

Reason #2: Superior Programming

The SMX West programming team of Danny Sullivan and Chris Sherman created the first and best attended educational conference series for search marketing professionals.

As editor-in-chief and executive editor of Search Engine Land, Sullivan and Sherman have their fingers on the pulse of search marketing. Together they develop “must-attend” agendas search marketers consider vital to their professional development.

Reason #3: Best Rate. Register Now and Save!

Register for SMX West today and pay only $995. You get all three-days of sessions, networking and special events – including SMX Bash – that Search Marketing Expo events are know for.

Reason #4: Your Satisfaction is Guaranteed

We’re confident that you’ll value the SMX West experience. If you are not satisfied, we’ll give you a credit towards a future Search Marketing Expo event of equal or lesser value. Want to know more? Check out the details.

Reason #5: Limited Time Offer. Don’t Wait.

This special offer is available only until November 9, 2007. You save $600 off the on-site rate by registering today for SMX West.

Bonus Reason: SMX West is in sunny California…in the winter!

Bonus Offer: Register for SMX now and you’ll get 3 free months of SEOmoz Premium Membership with your one year subscription. Click here for more details.

Here are some of the companies you’ll meet at SMX West:

Premier Sponsor Plus:

Platinum Sponsor:

Other Sponsors & Exhibitors & Partners:

The first Search Marketing Expo – SMX Stockholm is next week. Don’t miss this opportunity to attend SMX Stockholm, an event tailored to the needs of SEMs in one of the most sophisticated search marketing regions in the world.

Register today and join us October 31 and November 1 at the Sheraton Stockholm Hotel.

Search Engine Land Executive Editor Chris Sherman has programmed a two-day event featuring sessions on paid search advertising, search engine optimization, advanced tactics and industry issues. See the full agenda here for sessions including:

- SEO In A Universal Search World
- Search Advertising Options & Strategies
- Keyword Research & Testing Tactics
- Ask The Search Engines
- Search Marketing Case Studies

The faculty for SMX Stockholm includes Scandinavian search experts and internationally known internet marketing personalities. Speakers include:

- Adam Lasnik, Search Evangelist, Google
- Nate Elliott, Senior Analyst, Jupiter Research
- StefanWaldeck, Senior Marketing Manager Nordics, Yahoo!
- Mikkel deMib Svendsen, Creative Director, deMib.com
- Brian Clifton, Head of Web Analytics, EMEA Google
- Sara Andersson, Search Strategist Europe, Global Strategies
- Andrew Goodman, Founder and Principal, Page Zero Media
- Andy Atkins-Krueger, CEO, Web Certain
- Rand Fishkin, CEO, SEOmoz
- Tor Crockatt, Editorial Performance Manager, EMEA Microsoft
- Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
- Christer Pettersson, Online Manager, Search, Eniro
- Jan Rencke, CEO & Founder, Destination Stockholm
…and many more.

Network with the speakers, your fellow delegates and meet the SMX Stockholm exhibitors including Web Certain, Keybroker, Online Services and Omniture.

Register Now and secure your place at this landmark event!

Just a brief reminder that Search Marketing Expo – SMX Buenos Aires and SMX Santiago are taking place this week. These are Spanish-language events and are among the first in Argentina and Chile to dive deep into the topic of search marketing.

These events are being programmed by Tomy Lorsch and Rafael Fernández Tamames, two highly respected authories on search in Iberoamerica, and produced by our partner OME – Online Marketing Espana.

SMX Buenos Aires features two tracks covering both PPC advertising and SEO topics, interactive workshops and roundtable discussions. There will be keynote presentations from Google and Yahoo. Google is also a sponsor.

SMX Buenos Aires is taking place Wednesday, October 24. See the agenda and register here.

SMX Santiago de Chile will be held October 25-26 in conjunction with the eighth annual Society of Information Technology Summit and in collaboration with the University of Chile and the Center for Web Research.

The Santiago edition of SMX is two days and one track. Check out the agenda then register here for SMX Santiago de Chile.

Google, Yahoo and Navigo Group are sponsoring SMX Santiago.

The Only Search Marketing Conference to Ensure Program Meets or Exceeds Attendee’s Expectations

Redding, CT–October 21, 2007 – Search Marketing Expo – SMX West search marketing conference organizers Danny Sullivan and Chris Sherman today announced a satisfaction guarantee offer for attendees. SMX West organizers said this promise expresses their confidence in the valuable program content, exhibition, and networking events they are planning to offer February 26-28 at the Santa Clara Convention Center in Santa Clara, California.

SMX West is focused 100% on search marketing, which differentiates this event from others that have attempted to incorporate search into an existing program. SMX West will educate marketers of all skill levels on all facets of paid search advertising and organic search optimization, link building, geo targeting, and social media search. This event will feature sessions on leading-edge topics from presenters who will teach easy-to-implement and effective search marketing techniques.

“We are so confident that attendees will get value from SMX West that we’re willing to make this commitment” said Chris Elwell, president of Third Door Media, the company that produces Search Marketing Expo events. “We guarantee you won’t find a more comprehensive event – whether you’re a search marketing novice or veteran. It’s a one-of-a-kind offer for an exceptional event programmed by the masters of search marketing, Danny Sullivan and Chris Sherman. It’s a no risk opportunity.”

Satisfaction Guarantee Details

In the unlikely event a conference attendee isn’t fully satisfied with SMX West, they need only submit a 500+ word email detailing their ideas on how to improve future SMX conferences. In return, they’ll receive full credit to a future SMX event of equal or lesser value.

The offer applies only to paid, full conference attendees. The attendee has to make the guarantee request by emailing his/her suggestions to SMXWest@searchmarketingexpo.com by March 7, 2008. The satisfaction guarantee covers only the registration fee; travel, hotel and other expenses aren’t included. The conference credit expires after one year, and the offer doesn’t apply based on schedule or presenter changes. “No shows” aren’t eligible for the guarantee.

Registration Information

Registration for SMX West is open now and the advance, pre-agenda rate is $995 through November 9th. Registration from November 9th through January 11th will be $1195 and then until February 25th will be $1395. On-site registration will be $1595.

About Search Marketing Expo – SMX West and Third Door Media

Search Marketing Expo – SMX West is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX Local & Mobile, SMX Social Media, SMX Travel @ PhoCusWright, and SMX East.

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which launched in December 2006 and attracted 275,000 unique users in September 2007. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

For additional information Search Marketing Expo – SMX West, or to schedule interviews with Danny Sullivan and Chris Sherman, contact Amy Hooker, 910-362-8004 or amy@mavencom.com.

For Third Door Media, contact Claire Schoen, 203-664-1350 or claire@thirddoormedia.com

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New Event Featuring Educational Sessions and Exhibition Unlocks the Secrets and Power of Search Marketing

Redding, CT — October 22, 2007 — Marketers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62% increase over 2005 spending, according to search marketing organization SEMPO.

And as internet marketing continues to grow and search becomes a fundamental tool in the traditional marketing mix, marketers who once viewed search as ‘new’ or ‘experimental’ are trying to catch up on the hottest segment in marketing today. Search Marketing Expo – SMX West, a search marketing conference programmed by renowned search authorities Danny Sullivan and Chris Sherman, delivers proven techniques for every level of search marketing expertise to take the fear out of search and keep search marketers ahead of the trends.

Corporate marketers, advertising and marketing agency executives, public relations and communication professionals as well as search planners, buyers and specialists will gather at the Santa Clara Convention Center in Santa Clara, California, February 26-28, 2008 for the only conference completely dedicated to search. Sullivan and Sherman were the first to showcase the world of search marketing in a conference exhibition format and have been educating generations of search marketers via in-person events for nearly a decade. SMX West will continue to deliver knowledge-packed sessions that take the mystery out of this powerful Internet marketing tool.

“Driving qualified traffic is critical to Internet business success and really any business success,” said Sullivan, founder and programmer of the Search Marketing Expo conference series. “Everybody’s talking about search–and some marketing events touch on the topic — but SMX West is a search marketing conference like no other. It covers everything search — and marketers of every skill level will walk away with actionable ideas they can implement immediately.”

“Our sessions aren’t sales pitches and don’t focus on theories or generalist advice,” Sullivan said. “SMX sessions provide proven techniques from search marketers who are in the trenches. We help attendees improve their traffic from search immediately, and achieve their ultimate goal whether that is sales, lead generation or anther objective. Rather than intimidate marketers with search speak and technical jargon, we’ll speak their language – the language of business-building.”

Registration Information

Registration for the event with special pre-agenda pricing of $995 is now open. The low price offer is good through November 9th when the full agenda will be posted, covering topics including paid search and generating traffic from free or “organic” search listings, and more. Registration from November 9th through January 11th will be $1195 and then until February 25th will be $1395. On-site registration will be $1595. Visit http://www.smxwest.com/register to register.

Event Offers Satisfaction Guarantee

SMX West producer Third Door Media is offering a satisfaction guarantee to conference participants. “SMX West will be packed with information for both search marketing novices and veterans. We guarantee you will leave this event more knowledgeable about search marketing and more prepared to benefit from it than when you came,” said Chris Elwell, Third Door Media President. “It’s a one-of-a-kind offer for an exceptional event programmed by the masters of search marketing, Danny Sullivan and Chris Sherman. Our guarantee makes attending SMX West a no risk opportunity.”

About Search Marketing Expo – SMX West and Third Door Media

Search Marketing Expo — SMX West is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX Local & Mobile, SMX Social Media, SMX Travel @ PhoCusWright, and SMX East.

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which launched in December 2006 and attracted 275,000 unique users in September 2007. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

For additional information Search Marketing Expo – SMX West, or to schedule interviews with Danny Sullivan and Chris Sherman, contact Amy Hooker, 910-362-8004 or amy@mavencom.com.

For Third Door Media, contact Claire Schoen, 203-664-1350 or claire@thirddoormedia.com

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Attend SMX Travel @ PhoCusWright if you are responsible for driving online travel sales or managing the people who do.

SMX Travel is designed for online marketers who want to dive deep into the travel vertical, and delivers techniques and best practices you’ll implement immediately to improve the effectiveness of your search marketing.

Register today for SMX Travel November 12-13 in Orlando!

This two day event covers latest organic and paid search advertising intelligence from leading travel search specialists. Sessions include:
- Optimizing the Paid/Organic Mix: Successful Strategies for Maximizing Travel Search Marketing ROI
- Those Who Do…Tell: Effective Travel SEM Case Studies
- How Consumers Use Search in Travel

Get answers to the questions that have been stumping you at these interactive sessions:
- Meet the Search Engines
- Meet the Travel Meta Search Engines
- “How ya doing?” Critiques, Appraisals and Kudos from Travel SEM Experts (Two sessions!)

Check out the full agenda.

You’ll also participate in sessions from leading SEM media and tools providers including Yahoo!, ComScore and Hitwise.

Search Engine Land Executive Editor Chris Sherman programmed SMX Travel in cooperation with analysts at PhoCusWright, which has been providing strategic intelligence to the online travel industry for nearly 15 years. Chris is well known by search marketers, having programmed scores of leading search marketing events and written several books on search marketing, including “Google Power: Unleash the Full Power of Google,” published by McGraw-Hill.

See the full agenda and speaker line up for SMX Travel @ PhoCusWright. The rate increases October 31. Register now and save $100 off the full price!

Call us crazy, but we’re about to kick off the most ambitious schedule of search marketing events ever. We hope to see you at one of Search Marketing Expo – SMX events taking place in Europe, South America and the United States in the next 30 days. Here are details.

SMX Social Media takes place this Tuesday and Wednesday (October 16-17) in New York City. There are still a few tickets left for this event exploring the cutting edge topic of social media marketing. Check out the agenda here and register.

The next stop kicks off the SMX World Tour with SMX Buenos Aires (October 24) and SMX Santiago (October 25-26). We’re pleased to be offering these Spanish-language events, which are among the first in Argentina and Chile to dive deep into the topic of search marketing.

Then its off to Sweden for the inaugural SMX Stockholm (October 31-November 1). Chris Sherman has programmed an outstanding show that combines local knowledge and international perspective. See the agenda. Register now.

Travel search marketing is the sole focus of SMX Travel. We’re teaming with the premier online travel intelligence provider PhoCusWright to produce the most concentrated program specifically on travel search marketing ever. See the agenda for this two-day program in Orlando, FL November 12-13. Then register here.

SMX London concludes our 2007 schedule November 15-16. This two-day conference and expo will expose marketers to actionable search marketing tips and techniques, as well as the winning strategies for orchestrating campaigns and measuring results.

Don’t miss the opportunity to attend an SMX event that is right for you this autumn. We look forward to meeting you at Search Marketing Expo.