Archive for September, 2008

SMX East Starts October 6

Monday, September 29th, 2008

Time flies. Search Marketing Expo – SMX East begins next week in New York City. Register now to reserve your place.

You’re investment in coming to SMX East will pay off many times. We guarantee it. Conference chairs Danny Sullivan and Chris Sherman, and the all-star SMX programming team, have developed a comprehensive agenda that is tactical, strategic and forward-looking. Whether you’re a beginner or experienced search engine marketer, SMX East has sessions just for you. Check out the agenda.

In addition, we’ve taken care of the little things that will make your experience more valuable and enjoyable, including:

  • Hot lunches, breakfast and snacks all day
  • Complimentary, all-day shuttle bus service to the Javits Convention Center
  • More than 50 speaker presentations will be reproduced in the Conference Proceedings for you to take home
  • Access to online social networking tool SMX Connect and in-person networking activities. Read more about that here.
  • Presentations from 30 leading search marketing solution providers in the SMX Theater, which is open to all SMX attendees including Expo Only attendees.
  • Extend your stay and participate in the ultra-comprehensive Bruce Clay Inc. SEOToolSet training course October 9-10. See the details here.

Don’t wait any longer! Register today and you save $200 on an All Access Pass compared to the on site rate.

Network Before And During SMX East

Sunday, September 28th, 2008

The networking activities for SMX East are shaping up. Good thing, because with more than 600 companies sending delegates, there are lots of people to network with!

Networking begins on SMX Connect, the SMX East online social networking site. You can post your profile and introduce yourself to others that you’d like to meet on SMX Connect. Also, you can arrange to have lunch with others who share your interests at Meet & Eat tables.

There are also SMX groups on several popular social networking portals including Linked In and Facebook. See the complete list here.

Meeting people online is great, but networking in person is where you make the connections that grow your professional network. Here is the schedule of in-person networking events (so far) at SMX East:

SMX Meet & Greet Sunday, October 5th – 6PM to 7:30PM

Start your SMX East experience off right! Arrive early and join us at the official SMX East hotel, the Westin New York at Times Square, for an informal evening reception with fellow attendees, speakers and invited guests. Open to All Access and Networking Pass holders.

Meet & Eat Networking Lunches and Birds-Of-A-Feather Tables Monday-Wednesday at lunch

There are two ways to get more out of lunch at SMX than just hot meals! All lunches are included for SMX East All Access and Networking pass guests. You’re certain to sit with knowledgeable and engaging people.

Like the experience to be a little more structured? Sign on to SMX Connect and sign up for a Birds-Of-A-Feather table. These are a great opportunities to continue the conversation with others who share your interests.

SMX Networking Reception Monday, October 6th – 6PM to 7PM

The SMX Networking Reception is the most fun you can have in an Expo hall. Join us to talk, relax, have a drink and snacks while you visit with the more than 50 exhibitors and sponsors. This event takes place right after the opening keynote in the Javits.

The Networking Reception is sponsored by the good people at Epiar.

WebmasterRadio.FM’s Search Bash @ SMX East, Tuesday, October 7 – 9PM to ???

Webmaster Radio Search Bash events are legendary! And all SMX East All Access and Networking pass attendees — along with speakers, exhibitors and press — are invited to join in the fun at Spotlightlive, in Times Square, just five blocks from the Westin.

Look for additions to the networking activities on our In Person networking page!

SMX East is an outstanding value at just $1395 for all of the content, keynotes and community building opportunities. Don’t miss out. Register today!

Second SMX Buenos Aires Takes Place October 1

Thursday, September 18th, 2008

Search Marketing Expo returns to Argentina for the second edition of SMX Buenos Aires at the Puerto Madero Hilton Hotel on October 1.

The program, developed by Tomy Lorsch and Rafael Fernández Tamames, covers all the latest trends in the search engines and social networks, with the mobile and local search being focal points of the program.

Keynote speakers will be:

  • Frazier Miller, General Manager of Yahoo! Local. Frazier has extensive project management experience and is responsible for product strategy and prioritization for Yahoo! Local. Currently he heads up all of Yahoo!’s principal local products, such as Yahoo! Local, Upcoming and Yellow Pages.
  • Alison Kane, Executive Vice President of Online Media at Local Matters. Alison will discuss local search, content and advertising solutions.

SMX Buenos Aires 2008 will offer 10 panels featuring local and international search marketing experts discussing the latest industry Speakers include representatives from Flaptor, Resultics, Hochman Consultants and Google’s Alejandro Zuzenber. The event will be moderated by Francis Petty of LaNacion.com.

Other sessions include:

  • a live focus group with of local teens who will describe how they use search engines and social networks.
  • an SEO and usability workshop where sites selected by attendees will be analyzed live. This session will be moderated by Victor Estrugo Rottenstein. Panelists are Guillermo Ermel and Federico Barbagallo of MercadoLibre.

Zauber co-founder and engineer from the ITBA (Buenos Aires Institute of Technology), Gabriel Baños will offer a hands-on workshop about Facebook applications and the OpenSocial environment. Representatives from .Fox, MySpace and Nokia will also participate and share their experiences in Social Media Marketing.

…and much more.

See the full agenda and register today. Tickets for this event are limited.

We hope to see you at SMX Buenos Aires.

SMX East Speakers and Attendees — SEM Who’s Who!

Thursday, September 18th, 2008

Look Who’s Coming…

Join your peers at SMX East – search marketers, representing all skill levels, from more than 600 companies looking to get up to speed and stay ahead the ever-changing world of search.

Look Who’s Speaking…

Learn from and network with the search marketing community’s most well known experts and practitioners. Get the tips, tactics and strategies you can implement immediately to achieve outstanding results in SEM.

SMX East is only 18 days away. Register now to secure your place and get all of the content, keynote and community that SMX events are famous for!

Want to Learn More? Read on:

SMX East Announces Free Educational Presentations for All Attendees

Thursday, September 18th, 2008

Leading internet and search marketing solution providers will participate in SMX East; educational sessions from more than 30 companies including Google, Microsoft, iProspect and Outrider are free with pre-registration.

Redding, CT (PRWEB) September 18, 2008 – September 18, 2008 – More than 30 leading internet and search marketing solution providers will present educational sessions at Search Marketing Expo – SMX East, being held in New York City October 6-8, 2008.

Companies conducting sessions in the SMX Theater include Google, Microsoft, Bruce Clay, Inc., DoubleClick, Customer Magnetism, Marin Software, SEOmoz, and WebTrends. These sessions and more than 20 others are free to all SMX East attendees who pre-register for the event. Tickets at the door are $25. The complete schedule is below or can be viewed at http://searchmarketingexpo.com/east/2008/theater

More than 60 businesses, media outlets and organizations representing a wide range of specialties within the search marketing industry will be represented at the conference, which will be held at New York City’s premier exposition facility, the Jacob K. Javits Convention Center. See the full list of sponsors, partners and exhibitors at http://searchmarketingexpo.com/east/2008/exhibitors

In addition to the presentations in the SMX Theater, conference Premier Plus sponsors iProspect and Outrider will each conduct 75 minute sessions at the event. iProspect will present “The Ten Truths Every CMO Must Know About Search Marketing” on October 6 from 1:45 to 3:15. Outrider will host a panel discussion on how advertisers can leverage SEO as a marketing strategy within their organization and make it a core business initiative across multiple business units. The Outrider panel will be held on October 7 from 1:45 to 3:15. Both are open to all attendees.

Register for SMX East

SMX East is programmed by renowned search experts Danny Sullivan and Chris Sherman, who programmed the industry’s first conference ten years ago. SMX East will feature more than 50 conference sessions for search marketers (agenda is at http://searchmarketingexpo.com/east/2008/agenda), in addition to the sessions listed above.

Here is a summary of the ticket options for SMX East:

  • All Access Pass: Provides access to all 50 conference sessions, Expo Hall, SMX Theater, networking events and meals. Price is $1395 until October 5 and $1595 on site.
  • Networking Pass: Provides unlimited access to the Expo Hall, Sponsored Sessions, SMX Theater presentations, networking events and meals. Price is $399 to October 5 and $449 on site.
  • Expo Only: Provides unlimited access to the Expo Hall, Sponsored Sessions and SMX Theater presentations. Free until October 5 and $50 on site.

Visit http://searchmarketingexpo.com/east/2008/register to register.

About Search Marketing Expo – SMX East and Third Door Media

Search Marketing Expo — SMX East is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX West, SMX Advanced, SMX Local & Mobile, SMX Social Media Marketing, SMX London and SMX Sydney.

Third Door Media also publishes the search marketing news and analysis site Search Engine Land.com and operates the internet marketing social news site Sphinn.com. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

For additional information on Search Marketing Expo – SMX East or Third Door Media, contact Claire Schoen, 203-664-1350 or claire at thirddoormedia.com.

SMX East Theater Schedule (as of 9/15/08)*

Monday, October 6

  • 10:00 AM – Google
  • 10:30 AM – Bruce Clay Inc.
  • 11:00 AM – Onward Search
  • 11:30 AM – Customer Magnetism
  • Noon – DoubleClick
  • 12:30 PM – SEOmoz.org
  • 1:00 PM – Click Forensics
  • 1:30 PM – Moniker
  • 2:00 PM – SearchIgnite
  • 2:30 PM – IZEA
  • 3:00 PM – AdBuyer.com
  • 3:30 PM – Pop Labs
  • 4:00 PM – Clix Marketing
  • 4:30 PM – WebTrends
  • 6:00 PM – SLI Systems

  • 6:30 PM – Microsoft

Tuesday, October 7

  • 10:30 AM – DidIt
  • 11:00 AM – Zaaz
  • 11:30 AM – eZanga
  • Noon – Acquisio
  • 12:30 PM – adMarketplace.com
  • 1:00 PM – Zvents
  • 1:30 PM – LinkWorth
  • 2:00 PM – hakia
  • 2:30 PM – comScore
  • 3:00 PM – Apogee Search
  • 3:30 PM – DoubleClick
  • 4:30 PM – Google

* Times subject to change. See http://searchmarketingexpo.com/east/2008/theater for the current schedule.

Second Chance For SMX East Speaking

Friday, September 5th, 2008

Did you pitch for SMX East? By now, if you were accepted, you should have been notified and posted to the agenda. Those who were NOT selected, formal rejection notices will be sent out on Monday, September 8th. We appreciate the many great pitches received but sadly couldn’t fit everyone in.

If you weren’t selected — or you missed out on pitching the first time — we are doing a second call for speakers for a few remaining sessions. Use the speaker form here, and you can pitch for the sessions as long as they are listed. All those pitching will get accepted or rejected notices by Sept. 25.

Only sessions listed on the form are open to pitches.

Let me known when both are done, and then we shold be able to kick out the rejects.