Second SMX Buenos Aires Takes Place October 1

Search Marketing Expo returns to Argentina for the second edition of SMX Buenos Aires at the Puerto Madero Hilton Hotel on October 1.

The program, developed by Tomy Lorsch and Rafael Fernández Tamames, covers all the latest trends in the search engines and social networks, with the mobile and local search being focal points of the program.

Keynote speakers will be:

• Frazier Miller, General Manager of Yahoo! Local. Frazier has extensive project management experience and is responsible for product strategy and prioritization for Yahoo! Local. Currently he heads up all of Yahoo!’s principal local products, such as Yahoo! Local, Upcoming and Yellow Pages.
• Alison Kane, Executive Vice President of Online Media at Local Matters. Alison will discuss local search, content and advertising solutions.

SMX Buenos Aires 2008 will offer 10 panels featuring local and international search marketing experts discussing the latest industry Speakers include representatives from Flaptor, Resultics, Hochman Consultants and Google’s Alejandro Zuzenber. The event will be moderated by Francis Petty of LaNacion.com.

Other sessions include:

• a live focus group with of local teens who will describe how they use search engines and social networks.
• an SEO and usability workshop where sites selected by attendees will be analyzed live. This session will be moderated by Victor Estrugo Rottenstein. Panelists are Guillermo Ermel and Federico Barbagallo of MercadoLibre.

Zauber co-founder and engineer from the ITBA (Buenos Aires Institute of Technology), Gabriel Baños will offer a hands-on workshop about Facebook applications and the OpenSocial environment. Representatives from .Fox, MySpace and Nokia will also participate and share their experiences in Social Media Marketing.

…and much more.

See the full agenda and register today. Tickets for this event are limited.

We hope to see you at SMX Buenos Aires.