Microsoft To Open SMX London 2008 With Its Vision of The Future of Search Marketing

London, 2 October 2008 – Search Marketing Expo today announced that Microsoft will be delivering the opening Keynote session at the London event this year.

Nathan Buggia and ZhaoHui Tang – Microsoft’s development leaders on both the paid and organic side of search – will be leading a forward thinking keynote conversation on the next big leap forward in search innovation. The session, Empowering Search Marketers, – The Next Generation, will outline Microsoft’s vision of the future of search marketing. The audience will share information on how Microsoft is breaking down barriers and building a powerful new set of tools that move beyond straightforward functionality.

Organised and hosted by renowned search marketing expert Chris Sherman, Executive Editor of SearchEngineLand, SMX is the leading global event for cutting-edge SEO and PPC tactics delivered by the finest talent in search marketing.

SMX London will be held on 4-5 November 2008 at the New Connaught Rooms, Covent Gardens. See www.searchmarketingexpo.com/london/

The two-day event is packed with inspirational presentations from luminaries in search marketing and technology.

Chris Sherman Says:

“The past few years have seen the introduction of new features, offering richer search results, personalization and other tools designed to empower searchers. Search engines are now shifting focus, preparing new, highly sophisticated tools designed to take marketers to the next level, enabling them to fine-tune campaigns in ways not previously achievable. I am looking forward to discussing the issues and hearing more about Microsoft’s plans for the next generation of search marketing.”

SMX has been developed by Third Door Media, the company behind the Search Engine Land news site and the Search Marketing Now webcast series and is being produced in London with Rising Media, producers of eMetrics Marketing Optimization Summit and WidgetWebExpo.

To register go to www.searchmarketingexpo.com, email registration@risingmedia.com, or call +44 7092 047095.

Sessions include: Pump Up Your Paid Search, Landing Pages & Multivariate Testing, Search Marketing & Persona Models, The Global Search Universe, Fundamentals of Search Advertising, SEO & Social Media Marketing, Avoiding PPC Pitfalls, Brand & Reputation Management Strategies, Industrial Strength SEO, Integrating Search & Display Marketing Campaigns, Buying Sites For SEO, Search 3.0: Video Search & Blended Results, Search 3.0: Local Search & Blended Results and many more.

Media Registration & Contact

Jackie Bissell
jackie@flapjack.co.uk
+44 7710 512617

Sponsorship and Exhibition Information

Matthew Finlay at Rising Media
info@risingmedia.com

About Search Marketing Expo and Third Door Media

Search Marketing Expo is produced by Third Door Media & Rising Media Ltd. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Third Door Media publishes web sites, and produces in-person events and webcasts. Each of the four brands – Search Engine Land, Search Marketing Expo, Search Marketing Now, and Sphinn – fosters continuing education, evolution and engagement for the search community.

About Rising Media

Rising Media Ltd is a professional event producer specializing in Internet-related events and currently produces the eMetrics Marketing Optimization Summits in San Francisco, Washington DC, Toronto, London, Munich and Stockholm and, with Third Door, SMX in London, Munich and Stockholm and WidgetWebExpo in New York and London.