Search Marketing Expo

This post was originally published on Search Engine Land by SMX East conference chair Danny Sullivan

In five weeks, our SMX East search marketing conference arrives in New York City from Oct. 5-7. The show features four to five tracks of sessions spread across three days and covers all aspects of search marketing. Below is a personal tour from me on what attendees can expect.

Read Danny’s full post here…

Register now for Search Marketing Expo – SMX East and you’ll save $150. You have until the end of the day Friday, September 11 to take advantage our early bird rate.

• 50+ conference sessions for all experience levels on SEO, PPC, social media, local search and more. Check out the agenda.
• New to search engine marketing? Here’s your Dream Agenda for Beginners.
• Need to stay on top of paid search developments? Check out A PPC Professional’s Dream Agenda.
• The program is by Search Engine Land, the site you trust to keep you up to speed on search marketing. See the team that makes it happen.
• Specialized, intensive one day workshops on In-house SEM and SEO.
• Attend educational theater presentations in the Expo Hall from leading vendors.
• There are many networking opportunities to make new industry connections and reconnect with old friends.
• Incredible value – 3 day All Access passes are only $1245. You’ll be satisfied. We guarantee it!

Join us Oct. 5-7 for three days of exceptional content and invaluable connections . And, experience the essential conveniences that make SMX conferences special: always available and free Wifi, all day snacks and beverages, hot lunches, great networking activities and more!

Don’t miss out on early bird rate. Register today!

PS: Interested in sending the whole team? You save even more when registering at least 3 people. Check out our Group Registration packages.

Originally published on Search Engine Land by Matt Van Wagner

The whole world of paid search is changing so rapidly! Good thing I’m going to SMX East in October. Looks like the agenda is loaded with tracks and sessions focusing on paid search, just like last year. Insights. Tips. Paid search tactics. Good stuff!

I’m going to get the most out of the conference again this year. Got to remember to register.

Want to read the rest of Matt’s plan? Or hop directly to the “Dream Agenda for PPC Professionals“?

Trade shows are probably the oldest form of marketing: a place where people gather to buy and sell products and services…and discover products and services that can help them live (or work) better.

We’ve been telling you about the content, community and conveniences we offer at SMX East, but this post is about the trade show and why you should spend time there whether you’re attending conference sessions or not. Oh, and you can go for free…keep reading to find out how.

First, many of the leading search engine marketing solution providers will be exhibiting. Agencies, search management software, search analytics providers, and e-mail marketing services companies will all be attending. See the complete list here. They all bring their most knowledgeable people to SMX, so you’ll get the straight scoop on how they can help you grow your business.

Having all these great companies in one place saves you time. You can see all of them in a couple of hours, rather than spending weeks on in-office meetings or on WebEx conference calls.

Also, many of the exhibitors and sponsors will be presenting case studies, best practices and solution demonstrations in the SMX Theater. The Theater is a no-pressure environment where you can learn about a company’s offerings, and decide whether you want to visit their booth for a follow up conversation. Check the SMX Theater schedule for the presentation schedule and times.

Finally, any SMX East pass gets you in — even free Expo Hall passes. Hard to beat “free”. Register today.

Originally posted on Search Engine Land

Need to get up to speed fast on search engine marketing? Here’s your “dream agenda” for Search Marketing Expo – SMX East (October 5-7 in NYC).

By following this agenda, you’ll get a comprehensive introduction to Search Engine Marketing, and maximize your investment in money and time, We highly recommend that beginners attend all of the Boot Camp sessions on Monday and Tuesday morning. We’ve also made recommendations on sessions that follow, but feel free to attend sessions that interest you most.

Read more here to learn more – or go straight to the Dream Agenda for Beginners.

We’re now accepting submissions to speak at Search Marketing Expo – SMX East 2009. Use this form to submit your request.

As you might guess, interest is high in speaking at SMX conferences. Danny, Chris and the session coordinators sift through thousands of speaker submissions to make their selections. Here are some tips that will increase your chances of being selected.

Pitch early: Submitting your pitch early gives you a better chance of being selected. Coordinators accept speakers as soon as they identify a pitch that they think best fits the session, just like colleges that use a rolling admissions policy. So pitching early increases the likelihood you’ll be chosen.

Use the form: The speaker pitch form (http://searchmarketingexpo.com/speaker-form) is the way to ask to speak. There’s helpful information there about how your pitch should be written and what it should contain.

Write it yourself; be specific: Lots of pitches come in that are obviously written by staff or not specific to the session. These are two of the most effective ways to ensure that your pitch is ignored. If you’re a thought leader, write the pitch yourself…and make certain that it is 100% focused on the session topic.

You’ll be notified: If you are accepted to speak, you’ll be notified by e-mail. If not, you’ll be notified by e-mail by August 28.

Blogs. Webcasts. Forums. Social news sites. All great resources for learning and keeping up with search marketing. But there is no substitute for being there to maximize your investment in time and money.

Here are 10 reasons why you should join us October 5-7 in New York City for Search Marketing Expo – SMX East. Keep reading!

10) Pioneering tactics so effective you’ll want to start implementing them during the session breaks. Become a more effective, innovative and inspired internet marketer – see what past attendees say.


9) Create your ideal itinerary with multiple topic tracks including paid search advertising (PPC), search engine optimization (SEO), local & mobile search marketing, technical SEO, social media marketing, analytics, real-time search and more. See the agenda.


8) SMX East is programmed by the editors of Search Engine Land, the people you trust to keep you ahead of the curve on all things search engine marketing.


7) Interactive presentations by the most qualified speakers who share ideas and strategies.


6) Multiple networking opportunities where you’ll rub elbows with your search industry peers at a mix of structured and social events.


5) Learn white hat tactics to increase search traffic when you attend Bruce Clay’s SEO Training on October 8.


4) Work in-house? Attend In-house SEM Exchange, a special day of training on October 8. Intimate. Interactive. And 100% in-house.


3) Looking for tools help you do your job better? Maximize your time with access to leading vendors in the search space and hear their case studies, best practices and solutions in educational theater presentations.


2) You’ll be satisfied with SMX East. We guarantee it.


1) An incredible value – only $1395 for 3 days of exceptional and actionable content, invaluable connections, and essential conveniences like free WiFi, restaurant quality lunches and all day snacks.

Register today!

PS: Interesting is sending the whole team? Check out our attractive group rates!

We are pleased to announce the 2010 dates for Search Marketing Expo – SMX Sydney are April 22-23.

Come join us for Australia’s leading search marketing conference and expo. You’ll experience two days of exceptional content (more than 40 sessions covering all the SEM topics), networking activities including the SMX Under the Bridge post-conference BBQ, and enjoy the essential conveniences that make SMX conferences productive and memorable.

See you in Sydney.

There’s little doubt that Bruce Clay is one of the most knowledgeable, experienced and recognized members of the search marketing community. His firm, Bruce Clay Inc., provides search marketing services to some of the largest companies in the world.

So don’t miss a rare opportunity to attend Bruce’s SEO Training on October 8, at the conclusion of SMX East.

In the training, Bruce will teach marketers how to implement an effective search engine optimization process. He’ll cover how a search-engine-friendly web site impacts traffic, conversions and online revenue. And, he’ll get down to the nitty gritty with tactics that improve the performance of a site.

Oh, and it is all white hat. You won’t hear anything discussed that could endanger your company’s reputation with the search engines or users.

Register now and you pay just $795 for the full day of SEO Training, training materials, meals and snacks. Attending SMX? Register for a combination SMX All Access Pass and SEO Training for just $1945.

Save the date for the 2010 edition of Search Marketing Expo in Germany:

This conference is conducted in German. We hope to see you there!

Auf Wiedersehen.