New to Search Marketing? Need a Refresher? Here’s Your SMX Dream Agenda


This post was originally published on Search Engine Land by SMX Boot Camp session coordinator Disa Johnson.

Need to get up to speed fast on search engine marketing? Here’s your “dream agenda” for Search Marketing Expo – SMX West (March 2-4 in Santa Clara, CA).

By following this agenda, you’ll get a comprehensive introduction to Search Engine Marketing, and maximize your investment in money and time. We highly recommend that beginners attend all of the Boot Camp sessions on Tuesday March 2. We’ve also made recommendations on sessions that follow, but feel free to attend sessions that interest you most.

New this year! Special SMX Boot Camp only pass. Read on to learn more…

Monday, March 1 – Arrival Day

Kick off your conference experience right by attending the SMX Meet & Greet. You’ll make great connections with others attending SMX: speakers, alumni and other first-time attendees. It’s just the right casual and friendly atmosphere to prepare you for the days ahead. Plus, you’ll get the chance to pick up your badge and conference materials so you can avoid the first day crowds (and maybe sleep in a bit!)

Tuesday, March 2 – Day 1 – SMX Boot Camp

This is a MUST for those new to search – or if you need a refresher on the fundamentals. SMX Boot Camp explores both search engine optimization (SEO) techniques – that’s the “free” stuff – as well as paid search advertising (pay per click/cost per click). Participate in all four Boot Camp sessions, and you’ll get a strong foundation in search engine marketing (SEM)…and a Certificate of Completion to hang in your work space.

SMX Boot Camp Certificate

But before you report for Boot Camp duty, you’ll have the opportunity to attend our featured keynote from Microsoft CEO Steve Ballmer. In his first address to the search marketing community, Steve will discuss what’s next for Bing, how the Bing/Yahoo relationship is progressing, and much more in an informal conversation with Search Engine Land editor-in-chief Danny Sullivan.

Then strap in for a jam-packed day of learning and discovery. Kick off Boot Camp with Keyword Research Tools & Techniques and learn how to determine what search terms your target audience is using and how you can tap into their traffic via search engines.

After lunch and a trip through the expo hall, build upon your newly gained keyword knowledge with the next session Copywriting For Search Success. Now that you have those keywords, learn how to incorporate them into your copy and create web pages that get picked up by search engines but are still user friendly.

Re-energize and refuel during the afternoon refreshment break and get ready for Boot Camp to switch gears and examine the “how to” of paid search advertising in Paid Search Fundamentals. You’ll learn the basics of purchasing placements on Google, Bing and other search engines, and the best practices of successful ads.

The final Boot Camp session looks at Search Engine Friendly Web Design. This is an incredibly important topic – if your site breaks for search engines, then it breaks for all those potential visitors from search engines. This session will give you the low down on creating search engine friendly sites that are attractive to both search engines and people.

Think your education is done for the day, now that you’ve graduated and gotten your diploma? Sure you can relax, grab a drink and some food at the Expo Hall Reception – but it is also a chance to network with attendees and the speakers you’ve heard from throughout the day. Plus there are some terrific tools and services to learn about from the SMX exhibitors – find a vendor who will help you do your job better!

Want more information about SMX West 2010? Check out these pages:

Register Now to reserve your spot!

Wednesday, March 3 – Day 2 – Pick Your Poison

Welcome back to Day 2 of SMX! Before you jump into today’s session, you might want to stop by and find out who won The Biggest Search Geek contest (and got a free ride, plane and all, to SMX West!) Who knows, after yesterday’s education maybe you’ll be on the stage next year!

Now that you have the basics down, you’re ready to tackle the rest of the SMX program. Days 2 and 3 offer 4 tracks each day, so you can customize your itinerary based upon your needs and focus. Two new additions to Wednesday’s line up which are perfect for those starting out…

  • Have a small business or small staff (and who doesn’t these days!)? Your 90 Day SEM Fitness Plan gives you practical tactics to shape up and implement your SEM strategy.
  • Daily we are bombarded with articles about social media and how it can help your business. Don’t know where to get started, or how you’ll ever find the time to keep things running? 60 Minutes Per Day For Social Media Success looks at how to succeed with social media marketing by spending an hour per day — or less!

Maybe you want to dig deeper into paid search? Two not-to-be missed sessions that are part of the afternoon Paid Search Track will give you the insight you need. Learn from your colleagues in Ask the Paid Search Buyers – and hear about their challenges and successes. Ask the Paid Search Reps lets you throw your questions out to reps from the major ad networks.

Thursday, March 4 – Day 3 – Getting the Answers

Start off your last day with a good breakfast – as you’ve seen by now, SMX doesn’t skim on food! Then hop right into learning with Link Building Fundamentals. Links are an important factor in influencing your search engine rankings. This session covers how search engines perform link analysis to rank pages and how to increase your traffic by building quality links.

Next up is a trio of sessions in the SEO Track in which you put the presenters on the spot. These sessions are your opportunity to customize what you learn by asking the experts questions. So make sure you don’t miss Ask The Search Engines, Ask The SEOs and Ask The Link Builders.

If you are part of (or lead) an in-house marketing team, you’ll want to check out the In-house Track, which explores the good, the bad and the how-to of bringing SEO and PPC activities in-house rather than outsourcing.

How about a peek at the future? In what is sure to be a compelling session, Microsoft + Yahoo: What’s It All Mean? will explore the changes that are coming and the nuances search marketers need to take into account once the Microsoft Yahoo deal is finally consummated.

Want to Attend? You’ve Got Options

Ready to dive into search marketing? Register for an All Access pass and get 3 full days of exceptional – and customizable – content, as well as invaluable networking opportunities. For only $1245 it is an incredible value – we guarantee it.

If you are looking to only get the basics, then our one-day SMX Boot Camp pass might be your ticket. You’ll get access to the Steve Ballmer keynote, all 4 boot camp sessions and all the networking activities on Day 1 of the conference. Best of all, after completing the Boot Camp, if you decide to stay for the rest of SMX West, we’ll apply 100% of your $359 registration price to your upgrade. (Note: Boot Camp only pass holders cannot attend general SMX sessions.)

Check out the Boot Camp only agenda or the full SMX West agenda for more info. But don’t wait too long – you’ll save up to $350 on an All Access Pass if you register before January 31st. Register for SMX West today!