A Personal Preview Of SMX London 2012

May 3, 2012 by Chris Sherman

Please join us for the sixth SMX event in the UK – SMX London 2012! This year’s show takes place at the Chelsea Football Club, on May 15 & 16th, with over 30 sessions, workshops and networking events covering the most important aspects of search marketing. Experienced search marketers, online managers, technology executives, traditional marketers and communications professionals… there are sessions for all these types of people.

Keynote Address – Google’s Amit Singhal

You can thank Amit Singhal if you’ve ever been pleased with a Google search result. Amit is a Google Fellow, an honorary title reserved for Google’s most accomplished engineers, and he has spearheaded Google’s core ranking team since 2000. He’s also a key influencer of Search plus Your World, Google’s search experience centered around people, that lets you find personal results from your world — your photos, your friends, your stuff — in search. Join us for an engaging keynote conversation with Amit, with Search Engine Land editors Danny Sullivan and Chris Sherman.

New This Year: SMX Boot Camp

Search Engine Marketing (SEM) can be overwhelming when you are just starting out. That’s why we created SMX Boot Camp — a one day conference experience featuring:

  • Solid introductions to the key fundamentals of successful search engine marketing techniques
  • Sessions that will prepare you to implement traffic- and revenue-boosting SEM techniques, right away
  • Networking opportunities that will introduce you to others in the industry who will prove to be professional resources and personal friends

The SMX Boot Camp sessions include:

  • Keyword Research & Copy Writing For Search Success
  • Link Building Fundamentals
  • Paid Search Fundamentals
  • Search Engine Friendly Web Design

SMX Boot Camp sessions are taught by seasoned, highly-respected professionals who share the best practices and tactics for success they’ve honed over years of experience. And now, you can attend SMX Boot Camp for an incredible low price!

Something for Everyone

Whether you’re a beginner, intermediate or an advanced search marketer; whether your interests are specific to PPC, SEO, mobile or social media — there’s plenty of sessions to choose from. The search landscape is broad and deep, so we’ve brought together the most important topics featuring the strategies and tactics impacting search marketing success today.

Here’s a high-level overview of what you can expect.

SEO & Social Media

The world of search and social is both changing rapidly and converging. Traditional SEOs have to worry about how Google’s new emphasis on content quality will impact them, with ongoing Panda and Penguin updates. Social media keeps growing and becoming more important – both to people and search engines. At SMX London, you’ll learn about:

Why You Must Google+ify Or Die
Real Answers For Technical SEO Problems
King Content Vs. Panda: How To Survive & Thrive With The New Content Rules
SEO & Social Media Power Tools
Hardcore Local SEO Tactics

You’ll also have the opportunity to ask your own questions with our “search veterans take all questions” session where anything goes!

Paid Search & Analytics

It’s not just the world of organic search that’s changing – if you’re involved with paid search, or understanding how visitors interact with your site, your world is going through its own turbulence. That’s why these sessions will prove invaluable to you:

Maximizing Paid Search Campaigns With Google
Winning The Click: Creating Great Paid Search Ads
Winning The Conversion: Creating “Can’t Say No” Paid Search Landing Pages
Overlooked, Underloved & Unknown Analytics

Advanced Search Marketing Tactics

As said, SMX London has something for everyone, including experienced veterans. For those of you who’ve been around for years, you won’t want to miss these sessions:

Real Answers For Technical SEO Problems
Complying And Coping In The New World Of Regulated Global Marketing Environment

Mobile Trends: Search, Apps & Landing Pages
Life In A [Not Provided] World
Schema & Authorship: 1 Year Later
Retargeting & Remarketing: The New Behavioral Ads

Superior Knowledge, Great Networking

All of our speakers have proven track records, and are expected to share case studies, best practices and the knowledge and experience gained from working in the trenches and managing successful campaigns. So feel free to jump between tracks to attend those sessions that meet your own specific needs.

And be sure to take advantage of the networking opportunities between sessions, at lunch and at the networking reception. Networking is a hallmark of SMX and you’ll meet some fascinating and engaging people over the next two days. Most of all, enjoy the show!

Presentations from speakers who provided them will be posted to the conference web site. We will send you an email with a link and a password as soon as they are posted. This will be about a week after the show.

At SMX London, we encourage you to submit questions online. Simply use the online form we provide on site, select the session you’re attending from the dropdown menu, and type your question. Your question will then be entered into the queue for the Q&A session at the end of formal presentations.

Don’t delay – register now for SMX London,

Enjoy the show!