Master The Social Sphere! aimClear Facebook Marketing Intensive at SMX Advanced

May 7, 2012 by Kendra Jaros

This post was authored by the programming team of aimClear Facebook Marketing Intensive, a post-SMX Advanced workshop being held June 7 in Seattle.

Heading to SMX Advanced 2012? Extend your stay for one more day, and learn pretty much everything you wanted to know about Facebook! Join us for aimClear Facebook Marketing Intensive workshop Thursday, June 7 for a full-day super-social seminar dedicated exclusively to actionable takeaways and top-shelf tactics surrounding the world’s largest social network.

We’re talking Facebook! We’re talking the largest social sampling of human interests this world has ever known, in an environment where users can’t wait to share everything but the kitchen sink—resulting in some seriously deadeye, constantly evolving targeting capabilities for paid advertisements.

Sit back and soak up the juicy tips, techniques and tools shared by our panel of esteemed international marketers, who have been rocking the Facebook stratosphere, paid and organic, since 2007. Joined by special guest Will Scott, CEO of Search Influence, aimClear CEO Marty Weintraub, and aimClear Account Managers Merry Morud and Lauren Litwinka are going to tackle everything from Guerilla Demographic Research to Establishing Attainable Marketing KPIs, best practices for creating killer Facebook ads to essential organic community management tactics. There will be special guests from the audience as well. You’ll have to be there to know who!

Hungry marketers looking to succeed in an increasingly socialized web experience must be armed with the right tools, skills, and smarts if they want to succeed. Workshop attendees will walk away with deep understanding of how to leverage the traffic-driving power of Facebook with “free” optimization techniques and paid advertising.

Whet your appetite with a peek at our agenda:

Facebook Demographic Research & Guerilla Targeting – Get a crash course in demographic research, encompassing both traditional and emerging channels, and learn how to leverage search to identify social users.

Establishing Facebook Marketing KPIs – Learn how to achieve realistic Key Performance Indicators (KPIs) by leveraging an appropriately integrated mix of social assets, public relations, internal and search engine optimization.

Curate & Aggregate! Industrial Strength Content Sharing For Powerful Community Managers – Master superior tactics for aggregating complimentary, non-competitive, third-party resources, and curating the massive pot of content for streamlined and consistent sharing with target audiences.

Holistic Befriending in Facebook: 36 Ways to Make More Social Media Friends Who Matter – Get insider tactics and ample case studies on how to stalk with style and make more social media friends who matter.

Facebook Crises Management! Dealing with Intra-Community Bloodshed – Prepare your brand for the inevitable social community crises with crowd-control tactics and stress-relieving tips.

How To Buying Fans For Fun & Profit – Explore the real meaning and value of a CPF (Cost Per Friend) with a bevy of case studies.

Killer Facebook Ads – From account structure and optimization to tips for amazing creative and images, saddle up for a top-down look at the Facebook ads platform, and how to dominate it.

Sponsored Stories & Other Fantastical Social Facebook Ad Units – Learn the secrets behind Facebook’s variety of paid ad units, including Sponsored Stories and Page Post Ads.

Decoding Facebook’s EdgeRank & Organic Visibility – Take a deep tour through EdgeRank, Facebook’s ranking algorithm, and walk away with top dog tips and techniques for increasing community engagement.

Digging Deep In Facebook’s Insights & Mining Organic Analytics – Journey through Facebook’s organic analytics platform, Insights, and learn the combinations of metrics that can help transform insight into action.

The Great Big Glistening Tremendously Tricked-Out Book of Tools – Behold, the bible of tools, from free to enterprise-level, basic to freaked-out advanced.

As always, we’ll round out the day with a rousing Extended Q&A. It’s usually in a nearby bar, so you know what that means. Let the insider marketing secret exchanging begin.

Already have your All Access ticket? Email or call (877) 242-5242 to add Facebook Marketing Intensive to your program. Or you can register for just a Workshop pass online at

Hope to see you there!