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Trade Tactics with Other Expert SEOs – Attend In-house SEO Exchange
This post was authored by Jessica Bowman, who is the creator and leader of In-house SEO Exchange, taking place June 7th after SMX Advanced in Seattle.
What if you could attend a set of conference sessions that fit your needs perfectly? A full day of conversations that specifically help in-house SEOs – providing actionable, needle-moving nuggets that you can implement the very next week. And what if I told you this event actually exists – and is coming up in less than a month!
Join us June 7th for a full day workshop specifically designed for in-house SEOs, by in-house SEOs. Here are seven specific reasons to should attend In-house SEO Exchange:
Face-time with Speakers
You’ll have unrivaled access to expert speakers who not only present but also participate in table discussions and often join us for lunch. These are in-the-trenches in-house SEOs from major brands, so you’ll truly get real stories, case studies and tactics you can apply to your own business. The Exchange at SMX Advanced includes speakers Jonathon Coleman (REI), Conrad Sam (Urbanspoon) and John Cole (NFL). We also have Duane Forrester from Bing to give us the search engines’ perspective.
The Guy Sitting Next to You
The best part of a conference tends to be the people you meet – the connections you make and the things you learn from your peers. The guy (or gal) sitting next to you at the Exchange is an in-house SEO, and many people in the room overcame the challenge you are facing right now, and are happy to give you specific details on how they dealt with those same challenges and issues.
A Question Is Worth a Thousand Words
Talk about meaningful takeaways! At the Exchange, the agenda is adjusted based on the questions and challenges people in the room have, so make sure to bring your questions and you’ll get your answers. No one leaves until every single question has been addressed, we promise!
Conversations Rather than Pre-defined Presentations
Presentations at conferences are great, but sometimes what you really want is a great conversation on a specific topic. You get this at the In-house SEO exchange, all day. At the In-house SEO Exchange in June there is only one presentation, but we are certain all attendees will enjoy it: How to Build the Business Case for Higher Salaries for an In-house SEO. Justifying market rate for an in-house SEO salary is a challenge for many SEO managers who want to secure competitive salaries for their team. The presentation isn’t by a recruiter or manager, It’s by an in-house SEO who figured it out on his own, and will walk you through everything he did to get a jaw-dropping pay increase in just a few years. So it pays to attend this workshop!
Open-the-Kimono Environment, with Confidentiality
One thing attendees say consistently is that they love the environment we create, which makes people feel comfortable sharing in ways they cannot at other events. Imagine being able to share openly with other attendees that want to share. The mindset of our workshop participants is, “the event will only be as good as I make it,” so everyone comes in ready to share and give, which means juicier SEO details for everyone.
We also have the policy that what is said in the room stays in the room, there is no blogging or tweeting on takeaways from this event.
Topics and Takeaways
The best-received presentations tend to use case studies, research, or include panelists from the major search engines. These presentations offer specifics (of course, search engine representatives can be decidedly vague, although we seem to still love to hear vagueness if it’s straight from the horse’s mouth!), but they can sometimes miss the mark in relevance. At the Exchange, we focus on what’s worked, and what hasn’t. Specific content strategies, outsourcing recommendations, link building failures, and actual obstacles faced within your organization, to name a few. But we’ll let you decide what’s on the agenda with our pre-event questionnaire.
A Better Lunch
For many attendees, this is not a learn-and-leave training. They make friends and colleagues. And by the time lunch rolls around, you have already spent half the day with a small group of people who become friends, and lunch just seems to taste better.
A room full of amazing in-house SEOs hope you will be joining the Exchange community. See you June 7th for In-house SEO Exchange!
Already have your All Access ticket? Email registration@searchmarketingexpo.com or call (877) 242-5242 to add In-house SEO Exchange to your program. Or you can register for just a Workshop pass online at http://searchmarketingexpo.com/advanced/register