Social Media Automation: The Good & Bad
October 29, 2012 by Chris Sherman
We designed SMX Social Media Marketing to empower anyone involved in people-focused online marketing campaigns to come away with tools and tactics to achieve the maximum effectiveness and ROI from their campaigns. Starting today, we’ll be offering you previews of the sessions, and more importantly, a look at what each of our world-class speakers plan to share with you. First up: an important process that virtually everyone is struggling to master and understand: Social Media Automation: The Good & Bad.
Not sure about automation? Sherrin Ross Ingram, Founder and CEO, International Center for Strategic Planning will weigh the pros and cons of social media automation (from the standpoint of engagement and increasing sales) and how savvy marketers are using automation tools to identify new prospects and influencers to target.
Life can be much easier with the right tools to help automate your social media sharing. But leaving the machine unattended can cause problems. Mariana Rodriguez, Account Director, Beeby Clark+Meyler will share best practices for blending automation of social media with human oversight.
But be careful – automation can backfire if your fans and followers detect an impersonal or “phony” voice. Brent Csutoras, Social Media Consultant, Kairay Media, will show you how to make your automated efforts more authentic, and also promises to share some funny but instructive cases that went awry and how to avoid them.
Social media requires 24/7 attention, but you can’t stay awake 24 hours a day, and nor you should need to! Patrick McKeown, Search and Social Strategist, Navantis Inc. will demonstrate the tools they use to manage hundreds of accounts in less time than most people take to manage their own personal accounts.
Social Media Automation: The Good & Bad is just one of more than a dozen sessions, in addition to two keynotes, from Twitter and Google. You’ll enjoy great lunches, networking receptions and free internet access in your ARIA guest room and conference session rooms.
Take advantage of early bird rates and you’ll pay just $1395 for an All Access pass, a $300 savings off our on-site rates.