Traffic Boosting Twitter Tactics
October 30, 2012 by Chris Sherman
Twitter is a proven source of traffic and a primary channel for social engagement, but you need to do more than just push out quick 140-character messages to gain traction and engagement with your followers. Increasingly, best practices are emerging for successfully navigating the Twittersphere, and we’ve got them covered at SMX Social Media Marketing, starting with Traffic Boosting Twitter Tactics.
Brands of all types have been successful in increasing engagement with customers (and increasing revenues!) via Twitter. But it’s not just consumer products that are successfully Tweeting – come hear how Bob Stanke, Director, Interactive Services of the Minnesota Timberwolves pro basketball team leverages Twitter to strengthen connections with fans, boosting attendance with the added benefit of pleasing sponsors and advertisers as well.
Michelle Stinson Ross, CEO, Firestarter Social Media will explore the evolution of Twitter Chats and the opportunities they present, and will show how to organize and host such chats and leverage them to increase your own levels of expertise and influence.
Twitter doesn’t exist in a vacuum: Aaron Friedman, SEO Manager, Spark Communications will discuss how maximize Twitter to effectively communicate with your audience base – as well as making sure your content from Twitter is being indexed by the search engines and bringing you new followers. Aaron will share a best practices toolkit and examples of what to do – and sometimes more importantly, what not to do.
As said, you need to do more than just push out a quick 140-character tweet to gain traction and engagement with your followers. Monique Pouget, Director of Content Marketing, Thunder SEO looks at some lesser-known but very powerful techniques such as using a Twitter management service, how to monitor mentions and tweets about your brand that don’t @mention you, how to create and follow Twitter Lists, use shortened, trackable links and analytics to measure your effectiveness in the Twitterverse and more.
Traffic Boosting Twitter Tactics is just one of more than a dozen sessions, in addition to two keynotes, from Twitter and Google. You’ll enjoy great lunches, networking receptions and free internet access in your ARIA guest room and conference session rooms.
Take advantage of early bird rates and you’ll pay just $1395 for an All Access pass, a $300 savings off our on-site rates.