Getting Ahead With Google+
November 1, 2012 by Chris Sherman
It’s been over a year since Google CEO Larry Page stated Google+ is the “new DNA” for all aspects of Google. Not yet convinced Google+ is worth the effort? SMX Social Media Marketing gets up close and personal with Google+ in the Getting Ahead With Google+ session, with speakers offering examples of how engagement with Google+ has benefited marketers of all types.
Ruben Sanchez, Product Manager Social Media Advertising at RKG, notes that Google is offering big time value to brands that have adopted Google+ early. From gaining exponential numbers of followers by being placed on recommended lists to being incorporated into branded search result pages, brands are benefiting in multiple ways from working with Google+.
And thanks to the close relationship between Google+ and the company’s Authorship project, individuals can now create their own “brands” as well. Mark Traphagen, Director of Social Media Marketing, Virante Inc. shows how – and goes beyond to demonstrate how to leverage Authorship and Google+ as part of a business strategy, to establish authoritative content creators in each niche of a business.
Of course, not everything has been a “slam dunk” for Google+ users. Bob Stanke, Director, Interactive Services for the pro basketball Minnesota Timberwolves, will discuss how on the eve of championship playoffs, their verified Google+ page with more than 30,000 fans disappeared. He’ll also share what went wrong and how the team worked with Google to restore the page and undo the unintentional “foul” that the team was called for.
Getting Ahead With Google+ is just one of more than a dozen sessions, in addition to two keynotes, from Twitter and Google. You’ll enjoy great lunches, networking receptions and free internet access in your ARIA guest room and conference session rooms.
Take advantage of early bird rates and you’ll pay just $1395 for an All Access pass, a $300 savings off our on-site rates.