Customer Acquisition Through Social Media
November 2, 2012 by Chris Sherman
In many ways, social media has become the new “word-of-mouth” marketing channel. While social media is obviously useful for generating web traffic or enhancing brand awareness, it’s also a powerful tool for gaining new business, as our panelists on the Customer Acquisition Through Social Media session at SMX Social Media Marketing will demonstrate.
The market for accessories for mobile devices has exploded as people are increasingly going online via smartphones, iPads, and other mobile devices – but competition for customers has also sharply increased, posing a vexing challenge for marketers. Drew Conrad, Social Media Marketing Specialist, Zagg, discusses how his firm has achieved double-digit sales growth in this fiercely competitive market that were directly attributable to social media efforts.
Using two real-life case studies as examples, Mariana Rodriguez, Account Director, Beeby Clark+Meyler, will discuss actionable tactics necessary for customer acquisition via social media. These include the overall planning process to ensure a successful output, such as defining clear goals and KPIs, research and competitive analysis, seamless user flow that leads to the end goal – and importantly, how to ensure offline sales/goals are properly attributed to social media efforts.
Peter Vogel, Co-founder and CEO, Plink will show how social media can drive customers from online platforms, especially in social games, to offline loyalty programs. For Plink, social media remains a key marketing channel in acquiring members to dine and shop offline for gift card rewards that can be used on Facebook or at Amazon.com, Walmart and Banana Republic, to name a few.
Customer Acquisition Through Social Media is just one of more than a dozen sessions, in addition to two keynotes, from Twitter and Google. You’ll enjoy great lunches, networking receptions and free internet access in your ARIA guest room and conference session rooms.
Take advantage of early bird rates and you’ll pay just $1395 for an All Access pass, a $300 savings off our on-site rates.