Decoding Facebook Ads: Strategies & Tactics For The New Ad Environment
November 5, 2012 by Chris Sherman
With the ever-changing Facebook ads environment, staying afloat is tougher than ever. From traditional ads to the organification of sponsored stories to promoted posts, opportunities are aplenty for the Facebook advertiser. How do you keep up? More importantly, how do you choose the advertising options that will return the best ROI to achieve your own goals? Decoding Facebook Ads: Strategies & Tactics For The New Ad Environment at SMX Social Media Marketing is designed to help you unlock and implement the best approaches to creating successful campaigns on the world’s largest social media network.
Addie Conner, VP, Advertising, SocialCode, will show how she gains success for brands on Facebook through innovative and data-focused Facebook advertising methodology and technology.
Merry Morud, Account Manager, aimClear plans to cover a wide range of strategies and tactics including how to map search to social inventory, what images work & how to develop excellent image assets, a step-by-step guide to spawn & modify hundreds of ads using Power Editor and Excel, Facebook insider tips gleaned directly from account reps and more.
Zach Coelius, CEO, Triggit plans to share his insider knowledge and new results achieved working with the Facebook Exchange program. He’ll also cover tips and best practices about how marketers can leverage their expertise to make FBX the most profitable channel since paid search.
Nate Luman, Facebook Marketing Lead, Zappos and Sivan Metzger, General Manager, Kenshoo Social will present a joint case study with metrics that demonstrate that Facebook is in fact an effective channel for performance driven campaigns and will share best practices in campaign creation, optimization and conversion attribution that drive positive ROI.
Decoding Facebook Ads: Strategies & Tactics For The New Ad Environment is just one of more than a dozen sessions, in addition to two keynotes, from Twitter and Google. You’ll enjoy great lunches, networking receptions and free internet access in your ARIA guest room and conference session rooms.
Take advantage of early bird rates and you’ll pay just $1395 for an All Access pass, a $300 savings off our on-site rates.