Measuring Social Media Success: From Reach To ROI
November 6, 2012 by Chris Sherman
Everyone “knows” that social media is a valuable and effective marketing channel – but how do you prove it? Which metrics are important? What tools can help you measure success? How do you assign proper attribution of social media effectiveness vs. other marketing channels? These and other questions are the focus of Measuring Success: From Reach To ROI at SMX Social Media Marketing.
Mark Cooper, Chief Marketing Officer and Co-founder of Offerpop, will discuss which metrics matter, from fan count to revenue generated, how companies can identify and leverage their most influential and loyal fans, methods for comparing social media ROI against performance in other channels, the most powerful tactics for measuring sales generated by social media and more.
Nan Dawkins, CEO, Social Snap will offer a close look at understanding the solution space, including internal and external data sources as well as business value metrics that can be calculated using data from these sources. She’ll also show how to connect the dots and plug the holes using examples of different approaches for different types of clients.
Jon Morris, CEO, Rise Interactive will discuss several ways that marketers can measure, analyze and improve social efforts, including how to create custom reporting to gain a better understanding of a brand’s engagement levels and benchmark performance related to key social media metrics, use analytics to routinely track which campaigns drive specific conversions and expand content creation accordingly, leverage paid and free tools for real-time, daily monitoring to stay on top of current industry trends, relevant keyword alerts/searches and brand mentions and how to tailor social media strategies on the platform-level to more effectively achieve a brand’s social media initiatives.
Measuring Success: From Reach To ROI is just one of more than a dozen sessions, in addition to two keynotes, from Twitter and Google. You’ll enjoy great lunches, networking receptions and free internet access in your ARIA guest room and conference session rooms.
Take advantage of early bird rates and you’ll pay just $1395 for an All Access pass, a $300 savings off our on-site rates.