Maximizing Your Impact With Twitter Ads
November 7, 2012 by Chris Sherman
Twitter has numerous options for advertisers, including Promoted Tweets, Promoted Accounts and Promoted Trends. At SMX Social Media Marketing, the Maximizing Your Impact With Twitter Ads session takes a close look at these Twitter advertising opportunities and how they continue to evolve.
Just as with search, it’s crucial to recognize that paid and organic social media have different goals and tactics but work well in supporting each other to gain even greater results. Jennifer Wong, Marketing Manager at Optify plans to discuss the different goals and tactics for organic versus paid social media, how to align content, ad copy and targeting to achieve the best results, and will show examples and results of high and poor performing types of social ad content, copy and landing pages.
Janet Stauble, Social Media Community Manager, Bankrate, Inc. will offer a case study of how Bankrate’s engagement and follow rates, which consistently perform significantly above the industry average, turned bragging rights into bucks. The results? Clever copy + smart stats = retweet bait, as well as a new, meaningful metric: socially discovered revenue, which also led to a disruption of the company’s traditional editorial hierarchy of what online content gets created and what gets canned.
Jon Driscoll, VP of Sales and Client Operations, Mass Relevance, will offer several case studies demonstrating how clients using Twitter Advertising in the paid/owned/earned spectrum achieved success, despite the so-called limitations of limited messaging, calls-to-action and other differences from advertising options that offer a richer toolset.
Maximizing Your Impact With Twitter Ads is just one of more than a dozen sessions, in addition to two keynotes, from Twitter and Google. You’ll enjoy great lunches, networking receptions and free internet access in your ARIA guest room and conference session rooms.
Take advantage of early bird rates and you’ll pay just $1395 for an All Access pass, a $300 savings off our on-site rates.