The World is your Oyster! International Search Tactics at the ISS Workshop @ SMX West
December 18, 2012 by Akvile Harlow
If you’re involved in the international search marketing for your brand or your clients, you’ll know that it’s an entirely different discipline to search in your own domestic market. You’ll also know that international-specific topics don’t get a huge amount of airtime at most conferences.
That’s where the International Search Summit comes in.
It’s one jam-packed day of presentations, discussions and networking focused entirely on international and multilingual web marketing challenges – from language to culture to technical issues.
The International Search Summit is a unique forum to hear from the experts, share your global search challenges, ask your burning international search questions – and get them answered!
Some of the topics on the agenda at ISS San Jose:
Geo-targeting: What are the geo-targeting options available and when and how to apply them? Including local domains, sub-domains and the href lang markup.
The International Implications of Schema.org: What are the consequences of mark-ups on global websites? What information do the search engines need from global website managers?
Using Keywords to Drive Global Success: Keywords play a huge part in search – but they can also add a huge amount of value beyond that and we’ll look at how they can help shape an effective global marketing strategy.
International SEO and PPC Brand Case Studies: Discover how real-life global brands are putting the theory into practice and running successful international campaigns across multiple locales and languages.
Ask The Global Search Engines: A panel representing some of the major global search engines will answer your global search questions.
Sound good? Check out the full agenda.
So what are you waiting for? Join our expert speakers and your fellow international marketers to debate, discuss and dissect the hottest topics in global search right now!
Super Early Bird Rates expire Saturday December 22st – so book now for the best rates. ISS-only and ISS-SMX Combo passes are available.