Accelerate Your Business Forward with Content Marketing – In-depth Workshop at SMX West

January 24, 2013 by Kendra Jaros

This post was authored by the programming team for Content Marketing Accelerator workshop, which will be held March 14 in San Jose, CA immediately following SMX West, March 11-13.

Are you familiar with the phrase “content marketing?” If you’re not, then you should be! In today’s world, having an active and engaging presence on the internet is often vital to a company’s success. Without it, your competitors will leave you in the dust while they continue to reach new fans and potential customers every day in unique ways.

So what exactly is content marketing? Well, let’s look at what it’s not – it’s not a one blog post thrown up on your website here or there. It’s not a random infographic shared around your social networks. It’s a deliberate, planned out approach with strategic content development, optimization, and distribution. By creating this consistent, authoritative, and interesting content marketing presence on the web, you will accelerate all your existing marketing efforts and take the next step towards attaining your goals.

Join us for the Content Marketing Accelerator workshop on March 14th to learn about the importance of content marketing in today’s digital world and why it will be essential for your business in 2013. Some topics we will cover are listed below.

What Is Content Marketing?
We’ll start the morning with an exploration of what content marketing is and what it is not. You’ll learn the basic principles you can use in order to fulfill specific and tangible marketing goals.

Be Intentional
If you are just starting to delve into the world of content marketing, an intentional and strategic plan is key. Without it, your goals will fall flat and you’ll find your original aspirations can’t be sustained. We’ll discuss the ideas you need to look out for in the planning stages: desired audience, standards of voice and style, short term/long term goals, and more. Also, we’d be remiss if we didn’t speak to one highly important piece of your content marketing puzzle: an editorial content calendar. We’ll lead you on a path towards creating your very own content calendar, which will provide structure to your strategy, give home to your detailed plans, and allow for consistency in your content delivery.

Producing Brilliant Content
Now that you’ve become intentional and strategic with your goals, you need to create the most important piece: the actual content! We’ll give you prompts and ideas so you won’t feel left in the dark when you or your team begins to generate content. Also, we’ll give you a wide library of ideas to pull from in regards to the type of content you can produce with great effect: free guides, content curation, interviews, videos, info or datagraphics, and more.

I Have The Content… Now What?
You’ve learned how to produce brilliant content across the gamut of categories, but you’re at a loss as to what to do next. Don’t worry—we’ve got you covered. We’ll first go over the key optimization tools that you should implement, and then dive into the various means of getting the word out to the right audience. Follow through is crucial in content marketing so we’ll talk about the various ways to distribute and optimize your content.

Analyze How You’ve Done
Without a means of analyzing your successes and failures, your content marketing plan and execution loses a lot of value. We’ll let you know what to keep an eye out for when measuring your statistics and give you pointers on how to tweak your strategy according to the results you see.

Attend Content Marketing Accelerator and learn how to dive into the world of content marketing and make a splash. If you’re already trying your hand at this effective marketing method, we’ll challenge you and give you new ideas to apply to your existing efforts. To add to the benefits, all attendees will receive a course workbook and a complimentary copy of Arnie Kuenn’s content marketing book: Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing.

Register now before the spots fill up! Combination All Access passes for SMX West plus workshop are available, as well as workshop only. Already have your pass to the conference? Add Content Marketing Accelerator to your program – just email or call (877) 242-5242 between 9am-5pm ET.

We hope to see you in San Jose!