SMX London Keynote: Jim Sterne On Becoming A “Company Insight Wizard”
April 8, 2013 by Chris Sherman
As a search marketer, you probably wear many hats, juggling various roles from competitive analyst to campaign strategist and tactician to reporting to your boss or client and persuading them that your work is wonderful, profitable and deserving of more support and resources.
During the SMX London keynote address, “professional explainer” and founder of the Digital Analytics Association Jim Sterne will offer the persuasive argument that all of your roles are important, but none is more important to the success of your marketing efforts and career as that of becoming a champion “company insight wizard.”
Company insight wizard? That’s when you create new opportunities from combining your rich, intent data with customer behavioral and attitudinal data to develop insights about the marketplace and the business. Jim will answer questions like what can you do to make yourself a better analyst? What are the traits of the truly great? Knowing your raw materials, identifying the problem to be solved and becoming a data artist are just the start.
Jim Sterne was named one of the 50 most influential people in digital marketing by Revolution, a top marketing magazine in the United Kingdom, and identified as one of the top 25 Hot Speakers by the National Speakers Association. We’re delighted to welcome him as the London SMX keynote speaker kicking off two full days of exceptional content at SMX London 2013.
Looking forward to seeing you in London!