Live @ SMX East: Leveraging Big Data In Search Marketing
September 5, 2013 by Chris Sherman
Big data. You’ve undoubtedly heard this often-used phrase, generally paired with grandiose visions of how mining big data’s mother lodes holds the key to tackling big problems – solving climate change, realizing world peace, ending disease and suffering… you’ve heard the stories.
But as a marketer, you also know that the data generated from your own SEO, paid search and social media efforts truly does offer unique insights that can help you increase the effectiveness of your campaigns. The challenge, quite often, isn’t in wrangling the data – but rather in making sense of it in a way that can give you a meaningful competitive edge that transcends the buzzwords.
How are savvy search marketers using big data to create super-sized advantages? You’ll find answers and insights in the Leveraging Big Data In Search Marketing session at SMX East in New York next month.
You’ll hear Hugh Williams, eBay’s Vice President of Experience, Search, and Platforms – the man responsible for eBay’s search engine and most of eBay’s global user experiences – talk about how the data gleaned from millions of users each day drives everything the retail giant does in its marketing efforts.
Marty Weintraub, Founder & Evangelist of the rapidly growing Inc. 500 agency aimClear, will share immediately actionable tactics for using big data tools that are available for a range of budgets and needs. And TagMan’s CEO and Co-founder Jon Baron will offer his insights into how some of the most recognizable brands in the world have been leveraging big data to boost the performance of their marketing campaigns in ways that were previously unachievable.
Leveraging Big Data In Search Marketing at SMX East, on Oct 1-3 in New York City, is one of 60 sessions that explore cutting-edge approaches to all aspects of online marketing. With world-class speakers from organizations like eBay, Google, IBM, Microsoft and dozens of other leading firms, it’s a must-attend event for all serious marketers.
Looking forward to seeing you in New York!