Search Marketing Expo – SMX Conference Series Expanding to China in 2014
March 17, 2014 by Akvile Harlow
The world’s largest internet marketing event series, Search Marketing Expo – SMX, has added Beijing, China to its list of destinations for 2014.
SMX Beijing will take place December 10-11, and will be held at the Beijing Landmark Hotel. The program will focus on important issues and tactics to search marketers in China, both local and international. A number of internationally recognized experts will be speaking and on-hand for networking opportunities.
SMX Beijing will be co-produced by Search Marketing Expo owner Third Door Media and Infoex-World Services Ltd.
“We’re thrilled to be producing SMX Beijing with Infoex, a leading producer of events for professionals in the internet, computing and telecom industries in China. They have resources, market expertise and relationships to make SMX the leading brand for internet marketers in China,” said Third Door Media CEO Chris Elwell. “Infoex is the right partner to help us expand the reach of SMX conferences.”
“SMX Beijing is earmarked to be the leading event kind for China’s search engine marketing community and Infoex is very pleased to be hosting this world class conference together with Third Door Media,” remarked Zhang Wei, Infoex’s China director.
Search engine marketing is growing rapidly in China. Paid search advertising revenue increased 40% in 2013, according to iResearch, benefiting from the explosive growth of Internet usage including usage from smartphones. Overall spending is expected to reach 96 billion yuan in 2017, up from less than 40 billion yuan last year.
The SMX conference series provides the latest internet marketing tactics and best practices at 12 events in 9 countries around the world annually.
About Infoex-World Services Ltd.
Since its founding in 1994, Infoex-World Services has been a premier producer of well-focused events for China’s burgeoning telecommunications, Internet and computing industry. Over the years, Infoex has hosted well over 100 meetings and conferences, always with the aim of providing the best educational and networking opportunities for domestic and global professionals who come to meet, learn, discuss, share and debate. Each year, more than 2,000 delegates attend one or more events by Infoex to gain the vital skills and critical knowledge they need to prepare for and respond to the opportunities and challenges created by evolving technologies, regulatory policies and market trends.