Redding, CT and Montreal, QC – August 17, 2011 – Search Marketing Expo conference series producer and Search Engine Land publisher Third Door Media announced today that Acquisio Inc. will be a Premier Sponsor of its next three domestic SMX events. The sponsorships are part of a year-long marketing services agreement between the two companies.

More than 2,800 users and 7,000 brands rely on Acquisio’s platform to buy, optimize and report on performance media placements on search, social media and retargeting advertising networks. Third Door Media’s properties attract more than 1 million marketers each month.

“The SMX brand of conferences gives us the chance to reach out directly to our target audience—agency marketers searching for a better way to manage and report on their clients’ accounts,” said Marc Poirier, co-founder and CMO at Acquisio. “We appreciate that the Third Door Media team works hard to understand our needs and is willing to work with us in developing innovative ways to elevate the Acquisio brand—and we’re delighted to renew and increase what we feel is one of our most important marketing partnerships.”

“We’re delighted that Acquisio has chosen Third Door Media marketing solutions to help continue its rapid growth in the marketplace, and are excited to connect SMX conference attendees with a leading provider of performance media services to agencies,” said Chris Elwell, Third Door Media president. “We look forward to continuing our work with the Acquisio team to acquire customers and build the company’s brand domestically and abroad through advertising, events and demand generation services,” he added.

About Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.

Acquisio provides the industry-leading technology for agencies buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs a single tracking functionality across channels, allowing agency marketers unparalleled conversion and revenue attribution modeling and reporting capabilities.

With more than 2,800 users and 7,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by the world’s leading advertising, marketing, and SEM agencies. Agency clients include large agency holdings such as WPP, Omnicom, IPG and Publicis; as well as some of the world’s most recognized performance media companies such as Amaze, Bertelsmann, Cossette, DAC Group, Guava, iProspect, Isobar, Media Experts, NetBooster, PhD, and Yellow Pages Group.

The company is based in Montreal, Quebec with satellite offices in Seattle and London. For more information, visit www.acquisio.com.

About Third Door Media
Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful.

The company produces the global Search Marketing Expo conference series. SMX conferences include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced (Seattle, WA and London), SMX Munich, SMX Toronto, SMX Sydney, SMX Melbourne, SMX Paris, SMX Stockholm and SMX SoLoMo – Social, Local & Mobile Search (Phoenix, AZ).

In addition, Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site, and Sphinn.com, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums and build their professional networks.

The company also provides a full range of innovated marketing services including lead generation, content creation and licensing via its Search Marketing Now brand.

The following guest post comes from Heather Kalinowski, a first time SMX Advanced attendee this past June in Seattle. Heather works as the Internet Journalist at Trupanion, a pet insurance company.

I was lucky to be able to attend my first SMX event this year and wow, was it an experience! The event I attended was SMX Advanced Seattle 2011. I was sent by my company, Trupanion, to learn everything I could about social media marketing and public relations (my two niches at work).

Unlike my coworkers, I had never been to an SMX event before and didn’t really know what to expect. But quite quickly I realized I felt more at home at this event than at any other conference I had attended. I didn’t have to hide the fact that I wanted to tweet out what I was learning and didn’t have to worry what people would think if I had my phone and laptop attached to me at every second. These were my people!

I admit, at times I was a little overwhelmed by the amount of information available and found myself frantically trying to listen to everyone while taking down copious notes at the same time. Somehow I made it work and was able to learn a lot of valuable information that would help me in my position.

Some of my key takeaways:

• Creating and optimizing an editorial calendar with information that can be pushed out via social channels early is the key to standing out among the masses who may be commenting on the same topics. Your message will get lost if you push topical information out on the day everyone else does.
• When working with celebrities, play to their ego. Retweet for them, answer any questions they post, and attempt to stand out among the rest of their followers. If you build a relationship before asking for a favor, you are more likely to get results.
• Infographics are not dead! Using images to convey your message can help you reach a new population of people. Use Stumbleupon to promote infographics.
• Spend time researching local opportunities. Guest post about regional issues and relate it back to your business, sponsor local events, and apply for regional awards.
• Build trust with reporters and use their desire to break stories to your advantage by offering them an exclusive. Press releases and pitches can be on a variety of topics, including product updates, minor events (promotions, hires), and major events. Mine your company’s data to create stories, embrace controversy surrounding your industry or region, and offer different angles on stories they have written about in the past.

Obviously, this is just a drop in the bucket of what I learned at SMX Advanced Seattle 2011, but it gives you an idea of what was discussed and what I took away. Knowing what to expect next year gave my coworkers a leg up on me (they were much better prepared to soak up the information provided) and I look forward to having this experience under my belt for next year. I plan to implement everything I learned and by next year’s conference be ready to take more great information home.

An Expo+ Pass entitles you to:

• Attend “Plus” sessions that cover emerging search engine marketing topics. Plus sessions feature case studies, best practices and solutions from leading providers, including Bing, Covario and Yahoo! Search.
• Watch the Tuesday, June 7 keynote from high-def monitors in the Expo Hall featuring Google’s Matt Cutts and Search Engine Land editor-in-chief Danny Sullivan in a no-holds-barred Q&A.
• Access to SMX Advanced Expo Hall, with over 30 market-leading solution providers. See the complete list of exhibitors.
• Network with speakers, conference attendees and vendors at:
  – SMX Meet & Greet – sponsored by Bruce Clay Inc., Covario & Marin Software
  – SMX Expo Hall Reception – sponsored by Yahoo! Search
  – “In the Park” – Bing’s annual SMX Advanced Seattle conference at the Olympic Sculpture Park

For details on Expo Hall hours, Plus sessions and networking schedules, click here.

Don’t wait – block off time to attend and register before June 6th for your SMX Advanced Seattle Expo+ Pass!

See you in Seattle!

Plus sessions are FREE when you pre-register before June 6 for an Expo+ Pass! Expo+ passes are $50 at the door. Plus sessions are produced by our sponsors and partners. Here’s the line up:

Tuesday, June 7 – 1:45pm-3:00pm
The Modern Online Marketing Plan: Maximizing the SEO, PPC and Social Mix
Join us to discuss the modern online marketing plan and how diverse it needs be for 2011. Our panel, made up of industry experts and Fortune 500 panelists, will address the critical issues enterprise-level companies face in terms of online marketing thru social, SEO and PPC. Topics include the correlation between social relevancy and SEO, how social media consumption impacts how we market and engage with customers and prospects, and an examination of the best paid social channels.
Moderator: Harrison Magun, SVP, Paid Media Services, Covario
Speakers: Steve Beatty, Senior SEO Strategist, Covario; Corey Carrillo, Global Search and Interactive Manager, Intel Corporation; and Glenn May, Senior Search Manager, T-Mobile

Tuesday, June 7 – 3:30pm-4:45pm
How the Search Alliance Is Paying Off for Search Marketers
This informative session will include an in-depth analysis of the combined traffic of Yahoo! Search and Bing, including the latest details on the return on investment (ROI) companies are seeing. This panel of agencies and advertisers will share insights on how they have tapped into the secrets of maximizing performance in the combined marketplace, and how you can apply the same tactics to improve your campaigns.

Wednesday, June 8 – 10:30am-11:45am
Up Close with Bing Business Portal
The new Bing Business Portal allows merchants to enhance listings with a wide range of content, including video, images, logos and social media links. And with Bing-powered search now representing 30% of the US market, you need to be leveraging this growing share of search traffic. Attend this session and get a walk through the Bing Business Portal and its many features which will help you to capture the increasingly important local and mobile audience.
Speakers: Andy Chu, Director, Bing Mobile and Local; Santanu Basu, Senior Product Manager, Bing Mobile and Local; Greg Sterling, Founding Principal, Sterling Market Intelligence; and Chandu Thota, Co-founder & CTO, The Dealmap

Special Invitation!
Tuesday, June 7 Keynote – 5:00pm-5:45pm
Watch the Tuesday, June 7 keynote from high-def monitors in the Expo Hall. The keynote features Google’s Matt Cutts and Search Engine Land editor-in-chief Danny Sullivan in a no-holds-barred Q&A. Keynote will be standing room only, but you’ll be able to catch the live stream in the Expo Hall – and be there for the buzz when the conference session ends and the evening reception begins.

Don’t miss your opportunity to access these informative sessions at SMX Advanced Seattle. Your SMX Expo+ Pass will also allow you to:

• Visit the market-defining vendors. Exhibitors include search engines, PPC management platforms, web analytics solutions, site development tools and a host of others. See the list of exhibitors and sponsors.
• Network with speakers, conference attendees and vendors. An Expo+ Pass earns you admission to these networking activities:
  - SMX Meet & Greet – sponsored by Bruce Clay Inc., Covario & Marin Software
  - SMX Expo Hall Reception
  - “In the Park” – Bing’s annual SMX Advanced Seattle conference at the Olympic Sculpture Park

It would be impossible to list them all in one post – but we’ve selected some of the key tips any international marketer should consider. Then keep reading to see how to attend the next International Search Summit, June 9th in Seattle!

Interested in digging deeper into these topics? Hearing from organisations such as Baidu, Yandex, Microsoft and Logitech? Learning from experienced global search marketers including Bill Hunt, Andy Atkins-Krüger and Shari Thurow?

Then sign up for the International Search Summit Workshop @ SMX Advanced on June 9th. The agenda is jam-packed with a wide range of sessions all focused on strategies, processes and techniques to improve and develop multinational search and social campaigns.

Whether you’re an agency or client side, operating in several markets or worldwide, at the beginning of your international journey or quite far down the road, the International Search Summit will leave you with new ideas and a renewed enthusiasm for your global projects.

There are still places available – register today!

Sign up today for an Expo+ Pass and attend these networking events:

• June 6 (6pm-7:30pm): Meet & Greet – sponsored by Bruce Clay Inc., Covario and Marin Software
• June 7 (5:45pm-7pm): Expo Hall reception
• June 7 (8pm-11pm): “In the Park”, Bing’s annual SMX Advanced event at the Olympic Sculpture Park

Wonder who you might link up with at SMX Advanced Seattle? Scroll down for a peek at some of the companies sending delegates.

Need more good reasons to come? You get:

• Admission to “Plus” sessions that cover emerging search engine marketing topics. These sessions feature case studies, best practices and search marketing solutions presentations from leading providers, including Bing, Covario and Yahoo! Search. See the topics and times here.
• Access to market-defining vendors in Expo Hall. Exhibitors include search engines, PPC management platforms, web analytics solutions, site development tools and a host of others. See the complete list of exhibitors and sponsors. Expo Hall is open Tuesday, June 7 from 10:15am to 7pm and Wednesday, June 8 from 9:45am to 2:30pm.
• Watch the June 7 keynote featuring Google’s Matt Cutts on the high-def monitors in the Expo Hall. Matt will participate in a a no-holds-barred Q&A with Search Engine Land Editor in Chief Danny Sullivan.

Come spend a couple of hours, a day or stay for both days! You’ll be a more knowledgeable, inspired and motivated internet marketer.

You must pre-register online before June 6 for your free Expo+ pass. Expo+ passes are $50 at the door.

PS: We’re gearing up for SMX East, September 13-15 in NYC too! Want to be notified when the agenda is posted? Learn more here!

Hundreds of companies are sending their teams to SMX Advanced Seattle. Partial list below.

Search Marketing Expo – SMX Advanced hits the Bell Harbor Conference Center in Seattle June 7-8. Be part of this exclusive event when you pre-register for an SMX Expo+ Pass.

Here’s everything you get and don’t pay for…

1) Attend “Plus” sessions that cover emerging search engine marketing topics. Plus sessions feature case studies, best practices and search marketing solutions presentations from leading providers Covario, Bing and Yahoo! Search.

2) Visit the market-defining vendors. Exhibitors include the search engines, PPC management platforms, web analytics solutions, site development tools and a host of others. See the complete list of exhibitors and sponsors.

3) Watch the keynote on Tuesday June 7 from high-def monitors in the Expo Hall. The keynote features Google’s Matt Cutts and Search Engine Land editor-in-chief Danny Sullivan in a no-holds-barred Q&A.

4) Network with speakers, conference attendees and vendors. An Expo+ Pass earns you admission to:

• SMX Meet & Greet – sponsored by Bruce Clay Inc., Covario and Marin Software
• SMX Expo Hall Reception
• “In the Park” – Bing’s annual SMX Advanced Seattle conference at the Olympic Sculpture Park

Still need convincing? Learn more about the SMX Expo+ Pass. Ready to block out time in your calendar? Register now!

Come spend a couple of hours, a day or stay for both days! You’ll be a more knowledgeable, inspired and motivated internet marketer. Register today for your free SMX Advanced Expo+ Pass!

*Note: Expo+ passes are free with online pre-registration only. They are $50 if you register on site.

You’ll learn how to:

• Implement an effective search engine optimization process
• Create a search engine friendly web site and improve your traffic, conversions and online revenue
• Improve site performance with white-hat-only tactics that are search engine approved

After more than a decade running an SEO agency with his name on the door, Bruce Clay cites real-world examples and best practices that illustrate his instruction. You’ll leave his training with a list full of action items and tactics to immediately implement.

See what past attendees have said about Bruce Clay SEO Training!

Your registration includes:

• A 100+ page illustrated SEO Training course guide
• A hard copy of Bruce’s Search Optimization All In One for Dummies
• A three-month subscription to Bruce’s SEOToolSet™ with login access for two domains.

Register Now – Tickets Limited!

Don’t delay. Seats are limited for this in-depth workshop. Register today to secure your spot!

PS: Bruce Clay SEO Training will be held in conjunction with SMX Advanced Seattle. Already have an SMX Advanced All Access pass? Contact our registration team and they’ll add SEO Training to your itinerary. E-mail registration@searchmarketingexpo.com or call (877) 242-5242.

Wait List: Inevitably, a few people who’ve bought tickets aren’t able to attend. Sign-up for the wait list now – if a spot opens up, we’ll go down the list and take payment at the time something’s available.

Post-SMX Advanced Workshops: While All Access passes are gone, there’s still room to attend the post-conference workshops that happen on June 9, which include:

• In-House SEO Exchange
• International Search Summit
• Bruce Clay, Inc. SEO Training
• aimClear Facebook Marketing Intensive

SMX Advanced Expo+ Pass: Anyone can still get an Expo+ Pass at the low, low price of free – if you register before the show. The Expo+ Pass lets you onto the expo floor where nearly 30 companies are exhibiting. The pass also allows you to attend any session in the Sponsors & Partners Track of the conference, which you’ll find listed on the conference agenda – and a host of networking events. Learn all about the Expo+ pass here.

SMX Advanced London: The UK-edition of SMX Advanced happens in London on May 16 and 17, and tickets are still available. Check out the agenda and speakers at SMX Advanced London web site.

SMX Advanced Track @ SMX East: We’ll be bringing the best of SMX Advanced Seattle to a special “SMX Advanced Track” at SMX East, Sept. 13-15 in NYC. In addition, there will be plenty of other advanced-level session that take place outside of track, as part of the overall 3-day event. Preregister now or leave your email to be notified when the agenda is up here.

Thanks to all you that signed-up so quickly for SMX Advanced Seattle! It’s going to be a great show, and we hope the options above help everyone who is still interested.

Attend aimClear Facebook Marketing Intensive June 9 in Seattle for cutting-edge free optimization techniques and paid Facebook advertising best practices.

At Facebook Marketing Intensive, you’ll learn to:

• Effectively target your ideal market segments
• Establish realistic marketing KPIs and boost your campaign results
• Create killer Facebook ads to drive traffic and conversions
• Keep your reputation in tact with latest techniques and tools
• Integrate Twitter with Facebook for cross-promotional opportunities
• Leverage “social search” on Bing & Google by boosting your Facebook visibility

Already running paid campaigns and growing your fan base? Get unequaled access to a panel of international Facebook experts who will take your questions and help you hone your social marketing skills.

Register Now – Tickets Limited!

Early Bird rates for Facebook Marketing Intensive expire April 30th. You’ll save $100 off your workshop pass by registering now. Don’t delay. Seats are limited for this exclusive event.

Register today to save and secure your spot!

PS: Facebook Marketing Intensive will be held in conjunction with SMX Advanced Seattle. Already have an SMX Advanced All Access pass? Contact our registration team and they’ll add Facebook Marketing Intensive to your itinerary. E-mail registration@searchmarketingexpo.com or call (877) 242-5242.