Archive for the ‘SMX East’ Category

SMX East: Speakers Announced, Rates Increase Soon – Register Now!

Monday, August 30th, 2010

Early bird rates for Search Marketing Expo – SMX East end soon. Save up to $300 on your All Access ticket by registering now! Why should you join us October 4-6 in New York City?

  • More than 100 of the world’s most knowledgeable speakers will present at SMX East. They’re selected based on ability AND willingness to share the tactics and strategies that made them successful. See who’s speaking.
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Yelp COO Geoff Donaker To Keynote SMX East

Sunday, August 29th, 2010

We’re delighted to announce that Yelp Chief Operating Officer Geoff Donaker will be in the spotlight for SMX East’s second day keynote on Tuesday, October 5th. Combining local search with customer reviews, special offers and a healthy dose of social interaction, Yelp is an indispensable resource for local businesses and those who enjoy “getting out and about” alike. In this keynote conversation with Search Engine Land executive editor Chris Sherman, Donaker will discuss the incredible exposure Yelp can offer to local businesses via its 30 million monthly visitors, handling online reputation management issues, the future of location based services and social media and much more.

Want to know more? Read on for more details about the conference. Ready to go? Register now and get our Early Bird rate – $300 off an All Access pass. But don’t delay—the early bird rate expires on Sept. 10.

Share the Experience: Send Your Team to SMX East…and Save Up to 25%

Monday, August 23rd, 2010

Shared knowledge, experiences, vocabulary…they’re all part of building an effective internet and search engine marketing team. And Search Marketing Expo – SMX East provides an exceptional opportunity for teams to learn and network.

Choose from more than 60 sessions on the SMX East agenda covering topics including SEO, PPC, social media marketing, local/mobile, analytics and more.

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10 Reasons You Can’t Miss SMX East – October 4-6 in NYC

Monday, August 16th, 2010

Are you responsible for building site traffic? Growing sales? Boosting ROI? Acquiring customers? All of the above?

A well executed search engine marketing program can help you exceed your goals. And Search Marketing Expo – SMX East is where you’ll learn the cutting edge tactics to make it happen.

Here are 10 reasons you should join us October 4-6 in New York City for SMX East:

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Search Marketing Expo – SMX East: A Personal Tour By Danny Sullivan

Wednesday, August 11th, 2010

The SMX East search marketing conference comes to New York from Oct. 4-6. Involved with generating business for your company? You should be there, to ensure you’re keeping up with the burgeoning medium of search.

SMX East isn’t just for search marketers, though there’s plenty for the SEM folks! There’s also ample content for web designers, developers, public relations people and traditional marketers. Anyone who is even remotely involved with gaining visitors, customers or sales should be attending. Search is a crucial marketing medium that you ignore at your peril, that you embrace at your gain.

Below, a virtual tour of what to expect and why you should attend.

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SMX, Mediagazer & How Search Is Media, Not Tech

Friday, August 6th, 2010

I’m really happy that our SMX: Search Marketing Expo search marketing conference is now a sponsor of Mediagazer. That’s not just for the exposure! It’s because Mediagazer itself finally exists as a place where search can escape being seen as “tech” and more as “media,” as it should be.

Don’t get me wrong. I’m a huge fan of Techmeme, Mediagazer’s sister site that compiles tech headlines from across the web. It is my daily online newspaper, which I read each day along with many others (check out this recent New York Times profile of the service). Stories about search and search marketing from our Search Engine Land news site regularly appear over there. Currently, we’re the 18th source on the Techmeme Leaderboard.

But most of search, to me, is a media story. Not a tech story. Technology is involved, sure. But you know, technology is involved in the TV shows you watch and the newspapers you read. That’s media. Search, somehow, gets stuck as tech.

It’s a question that long pestered Google. As the company grew, it would constantly be asked, “Are you a media company?” Heck, it was one of the questions I asked Google cofounder Sergey Brin back in 2004, during a keynote discussion at one of my conferences. “We’re a technology company that applies technology to media,” he replied.

Google’s Eric Schmidt answered similarly in an Los Angeles Times interview in 2006, saying in answer to the same question:

It’s better to think of Google as a technology company. Google is run by three computer scientists, and Google is an innovator in technology in our space. We’re in the advertising business — 99% of our revenue is advertising-related. But that doesn’t make us a media company. We don’t do our own content. We get you to someone else’s content faster.

These days, Google does do some of its own content, at least content hosted on sites it owns and operates such as YouTube or Google Knol. But I never defined Google as a media company because it produced its own media. Instead, it was a media company because it made money by getting ads out in front of a wide audience, in front of a broad medium — a medium known as search.

If TV is a medium; if print is a medium; if outdoors is a medium, I wish that more people would finally get that search is a co-equal medium to all of them. It is a broadcast system, but one that works in reverse, where consumers broadcast their desires to marketers and advertisers, as I’ve written:

I’ve described search as a “reverse broadcast system.” In a broadcast system, advertisers spend lots of money to reach a mass audience, hoping to build desire for a product or service. But most of the audience is not interested in their pitches. Search is the reverse. Each search is an expressed desire, something that someone at a particular time actually wants. Advertisers can tune in to the “desire-cast” that’s going on.

That brings me back to Mediagazer. Launched last March, the site collects media headlines from around the web. I remember talking with Mediagazer editor Megan McCarthy after it launched about how pleased I was that many of the tech stories that were also media stories had a new place to be spotlighted, search stories among them.

Search is a media story. If you’re in media, and you’re not doing search or not thinking of search as part of your job, think again. You’re missing out.

To help you, we’ve got a conference heading to New York, our SMX East show that runs from Oct. 4-6. A “boot camp” to get you up to speed. Sessions like:

Plus much, much more. Check out the agenda. We hope to see you there, and we’ll be telling you even more about the show in the coming weeks.


SMX East Super Early Bird Rates Expire Tomorrow July 30 – Register Now!

Thursday, July 29th, 2010

Time is up! The lowest rates available for Search Marketing Expo – SMX East expire tomorrow. Register today and pay only $1195 for three days of exceptional tactical content and invaluable networking opportunities.

SMX East offers sessions covering search engine optimization (SEO), paid search advertising (PPC) social media marketing, analytics and conversions, local, mobile and more. Programmed by the editors of Search Engine Land, you can expect only the most relevant content and qualified speakers at SMX East.

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Want To Speak @ SMX East? Here’s How

Tuesday, July 27th, 2010

The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX East 2010. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request.

As you might guess, interest is high in speaking at SMX conferences. Danny, Chris and the session coordinators sift through thousands of speaker submissions to make their selections. Here are some tips that will increase your chances of being selected.

Pitch early: Submitting your pitch early gives you a better chance of being selected. Coordinators accept speakers as soon as they identify a pitch that they think best fits the session, just like colleges that use a rolling admissions policy. So pitching early increases the likelihood you’ll be chosen.

Use the form: The speaker pitch form (http://searchmarketingexpo.com/speaker-form) is the way to ask to speak. There’s helpful information there about how your pitch should be written and what it should contain.

Write it yourself and be specific: Lots of pitches come in that are obviously written by staff or not specific to the session. These are two of the most effective ways to ensure that your pitch is ignored. If you’re a thought leader, write the pitch yourself… and make certain that it is 100% focused on the session topic.

You’ll be notified: If you are accepted to speak, you’ll be notified by e-mail. If not, you’ll be notified by e-mail in late August.

SMX East Agenda Live – Register by Friday to Get Super Early Bird Rates!

Monday, July 26th, 2010

Attend SMX East October 4-6 in New York City and become be a more effective, innovative and inspired internet marketer. Register by this Friday, July 30 and pay only $1195 for 3 days of exceptional content, invaluable connections, and all the essential conveniences SMX events provide.

The SMX East Agenda features more than 50 sessions providing expert insight and real-world-proven tactics that you’ll implement instantly…and deliver results for months and years to come.

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Register for SMX East Today! Super Early Bird Rates Expire Soon

Monday, July 19th, 2010

Join us for Search Marketing Expo – SMX East and immerse yourself in three days of exceptional tactical content and invaluable networking opportunities with like-minded peers. Don’t miss the event 100% devoted to the search marketing community, October 4-6 in New York City.

Register for SMX East now and you’ll get at the lowest rate possible. Keep reading for more info – or take advantage of our super early bird rates and register right now!

Why do you need to attend SMX East?

  • You’ll take away successful tactics to improve traffic from Bing, Google and other engines, maximize paid search ROI and boost conversions. Check out our sneak peek agenda for sessions you’re likely to see (final agenda coming soon).
  • Expand your skills in SEO, analytics, paid search tactics or in-house SEO with in-depth SMX workshops held on October 7.
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