Search Marketing Expo » SMX Local & Mobile

Last Chance: SMX Local & Mobile in SF This Week

Chris — Mon, 21 Jul 2008 20:03:08 +0000

There’s still time to register for Search Marketing Expo – SMX Local & Mobile in San Francisco this Thursday and Friday, July 24-25. Register today and save $200 off the on-site registration rate.

For the last couple months, we’ve been telling you why you should come to SMX Local & Mobile. That you’ll learn the online marketing tactics influencing $500 billion in offline sales. That local and mobile search are opportunities for agencies and in-house marketers to outflank the competition. About the outstanding keynotes from Yahoo! and Microsoft. Here are the links if you’ve missed some of those:

Top 5 Reasons To Attend SMX Local & Mobile (by conference co-Chair Chris Sherman)
Local Search… Beyond Pizza And Plumbers (covering a presentation made by conference co-Chair Greg Sterling)
Attend SMX Local & Mobile To Leave The PageRank Pack Behind! (by Search Engine Land Editor-In-Chief Danny Sullivan)
More Than 40 Speakers Will Present On Local Search And Mobile Marketing At SMX Local & Mobile
Yahoo!’s Frazier Miller To Keynote SMX Local & Mobile In San Francisco July 24-25

Don’t wait any longer! Register today and you save $200 on an All Access Pass. We’re confident you’ll be satisfied with SMX Local & Mobile. We guarantee it.

SMX Local & Mobile In Less Than Two Weeks

Chris — Mon, 14 Jul 2008 19:56:27 +0000

Search Marketing Expo – SMX Local & Mobile starts in less than two weeks. Register today and reserve your spot at the only event 100% dedicated to getting internet and search marketers up to speed on these ROI-driving opportunities.

SMX Local & Mobile will deliver cutting-edge content, insightful keynotes, and community-building networking events. Here’s what you’ll get by attending:

Content: Two days jam packed with tips, tactics and strategies that will start paying for your investment in SMX Local & Mobile right away. See the complete agenda here.

Keynotes: Yahoo! Local General Manager Frazier Miller and Microsoft Virtual Earth Principal Architect will discuss developments in local search and how location-aware devices and technologies spell opportunity for marketers.

Community: SMX does networking right. Make new connections and meet old friends at a variety of functions including networking lunches, evening reception sponsored by Outrider and SMX Connect, the social networking tool that allows you to plan your schedule and meet others at SMX Local & Mobile.

Don’t wait any longer! Register today and you save $200 on an All Access Pass compared to the on site rate. We’re confident you’ll be satisfied with SMX Local & Mobile; we guarantee it.

Read on to Learn More About SMX Local & Mobile:

SMX Local & Mobile Links: Home | Agenda | Exhibiting Companies | Guarantee | Register

Bonus Offer!

Register for SMX now and you’ll get 3 free months of SEOmoz.org Premium Membership* – a $147 value – with your one year subscription. SEOmoz Premium Membership features tools and techniques to improve your search rankings. Join thousands of other search professionals who rely on SEOmoz Premium Membership for exclusive access to invaluable SEO tools, tips and instructional guides.

* Already an SEOmoz Premium subscriber? We can’t add to your current membership, but look for special discounts for future SMX shows at SEOmoz coming soon!

Local Search Is a Key Driver of Offline Purchases

Chris — Tue, 01 Jul 2008 21:22:14 +0000

Consider these statistics:

As much as $500 billion in offline purchases was influenced by the internet in 2007 (eMarketer)
89% of consumers making in-store purchases in key categories have conducted research online (BIGResearch)
82% of people using local search sites followed up with an offline action, e.g. in-store visit, phone call (TMP Directional Marketing)

Local search isn’t just about "pizza and plumbers," but about the effect search marketing can have on driving conversions, SMX Local & Mobile co-chair Greg Sterling said in a recent webcast. "Consumers buy most of the stuff they buy in the real world. And most of those product purchases… are being influenced by the Internet," Sterling said.

Greg’s case for mastering local search and mobile marketing is compelling. Hear the entire presentation, "National Brands Marketing Local", produced by Search Marketing Now and sponsored by TMP Directional Marketing.

After viewing the webcast, sign up for SMX Local & Mobile. With $500 billion in offline purchases at stake, you can’t afford to miss the only event that gets you up to speed on the platforms, technologies and tactics to leverage these emerging and lucrative marketing channels.

Want to learn more? Here are some helpful links:

Attend SMX Local & Mobile To Leave The PageRank Pack Behind!
More Than 40 Speakers Will Present On Local Search And Mobile Marketing At SMX Local & Mobile
Yahoo!’s Frazier Miller To Keynote SMX Local & Mobile In San Francisco July 24-25
All New SMX Local & Mobile Agenda Now Up

Plan to attend SMX Local & Mobile in San Francisco July 24-25. We’re confident you’ll be satisfied, so much so that we guarantee it! Register today.

JetBlue Offering 5% Discounts to SMX Local & Mobile Attendees

Chris — Thu, 19 Jun 2008 10:42:13 +0000

It is only a 5% discount, but if you’re going to SMX Local & Mobile why not fly JetBlue and keep the difference yourself? All you have to do is book online and use the JetBlue promo code. Details are here on the SMX Local & Mobile site.

JetBlue now flies to both SFO and Oakland, though there are many more flights into Oakland. If you’re planning to fly out in the evening, traffic can make both airports difficult to get to. Getting to the Oakland airport can take an hour or more from downtown San Francisco in the evening rush.

Despite their well-publicized melt downs over the last year, JetBlue is still my favorite domestic airline. Most of their people still have that spirit of customer service that most young businesses have. They should bottle that energy.

Speaking of discounts, don’t forget that the early bird discount for SMX Local & Mobile ends at the end of the day tomorrow (Friday, June 20). Register today!

More Than 40 Speakers Will Present on Local Search and Mobile Marketing at SMX Local & Mobile

Chris — Fri, 13 Jun 2008 15:12:07 +0000

Speakers for this year’s Search Marketing Expo – SMX Local & Mobile are now posted. In all, more than 40 thought leaders and internet marketing pioneers will be presenting at the event, which will be held July 24-25 in San Francisco.

Only SMX Local & Mobile provides tips, tactics and strategies you’ll implement immediately – and gets it done in just two hyper-focused days. This will be a very intimate event, where you’ll have the opportunity to meet and network with all of the speakers and your fellow attendees.

Register by next Friday, June 20, and get an All Access pass for the low rate of just $1095 – a $300 savings off the on-site price. An All Access pass entitles you to attend the sessions, keynotes and networking events. In addition, you’ll enjoy all of the extras that make SMX events special, including free WiFi in the session rooms, hot lunches and all-day snacks and beverages.

Keep pace with the rapid fire developments in local and mobile internet marketing by catching these must-attend sessions:

Targeting Locals in a Blended Search World
Cracking the Code: Inside the Black Box of Local & Mobile Search Algorithms
Local & Mobile Paid vs. Natural Options & Tradeoffs
Blended Search in a Mobile World
Neogeography: Opportunities in Mapvertising
Managing a Local/Mobile Search Marketing Campaign

See all of the details at the SMX Local & Mobile agenda.

Speakers at SMX Local & Mobile include a keynote address by Frazier Miller, General Manager of Yahoo! Local. Just a few of the speakers you’ll hear from are:

Chris Sherman, Executive Editor, Search Engine Land
Brian Kaminski, Managing Director, iProspect San Francisco, iProspect
Jonathan Ashton, Director of SEO, Agency.com
Greg Sterling, Founding Principal, Sterling Market Intelligence
Brad Geddes, Director of Search, LocalLaunch
Benjamin Rudolph, Interactive Media Buyer, Search Discovery, Inc.
Cindy Krum, Sr. SEO Analyst, Blue Moon Works, Inc.
Jordan Kasteler, Senior SEO Analyst, Overstock.com
Chris Silver Smith, Lead Strategist, Netconcepts LLC
Steve Espinosa, Director of Product Development, eLocal Listing
Gib Olander, Director of Business Development, Localeze
Ian White, CEO, Urban Mapping, Inc.
Heath Clarke, CEO, Local.com
Perry Evans, Founder and CEO, Local Matters
Ted Morgan, CEO & Founder, Skyhook Wireless

…and more than 25 others! See the complete list on the SMX Local & Mobile agenda Day 1 and Day 2 pages.

We’re so confident you’ll be satisfied with the SMX Local & Mobile program that we guarantee it!

Register now for SMX Local & Mobile and you get an incredible rate on this outstanding show – just $1095 for all of the content, keynotes and community that make SMX conferences famous. Don’t miss out. Register today!

Bonus Offer!

Register for SMX now and you’ll get 3 free months of SEOmoz.org Premium Membership* – a $147 value – with your one year subscription. SEOmoz Premium Membership features tools and techniques to improve your search rankings. Join hundreds of other search professionals who rely on SEOmoz Premium Membership for exclusive access to invaluable SEO tools, tips and instructional guides.

* Already an SEOmoz Premium subscriber? We can’t add to your current membership, but look for special discounts for future SMX shows at SEOmoz coming soon!

Register Now For SMX Local & Mobile — Save $200 By Acting Today

Chris — Fri, 06 Jun 2008 20:47:35 +0000

Register for SMX Local & Mobile today at the Early Bird rate of just $1095 for an All Access pass; you get all of the sessions, keynotes and networking events. In addition, you’ll enjoy all of the extras that make SMX events special, including free WiFi in the session rooms, hot lunches and all-day snacks and beverages.

SMX Local & Mobile is 100% focused on getting internet marketers up to speed on these rapidly-evolving channels. Only SMX Local & Mobile provides tips, tactics and strategies you’ll implement immediately – and gets it done in just two hyper-focused days. This will be a very intimate event, where you’ll have the opportunity to meet and talk with all of the speakers and your fellow attendees.

See all of the details at the SMX Local & Mobile agenda.

We’re so confident you’ll be satisfied with the SMX Local & Mobile program that we guarantee it!

SMX Local & Mobile Posts

Bonus Offer!

* Already an SEOmoz Premium subscriber? We can’t add to your current membership, but look for special discounts for future SMX shows at SEOmoz coming soon!

Yahoo!’s Frazier Miller To Keynote SMX Local & Mobile In San Francisco July 24-25

Chris — Thu, 29 May 2008 20:59:24 +0000

Driving traffic – and ultimately sales – from local search is an opportunity for marketers who know the tactics, techniques and players unique to this rapidly growing, specialized internet marketing field. The goal of 1-in-5 searches is to find something locally, according to Yahoo!’s research.

SMX Local & Mobile is the only event 100% dedicated to preparing marketers to profit from this opportunity. If your mission is to drive more traffic to location-specific businesses, SMX Local & Mobile provides an intensive crash course of tips, tactics and techniques for success. SMX Local & Mobile is being held July 24-25 in San Francisco.

Yahoo! Local General Manager Frazier Miller is uniquely qualified to discuss the local search opportunity as the person responsible for setting strategy and direction for Yahoo!’s local properties including Yahoo! Local, Upcoming and Yellow Pages.

Miller will discuss Yahoo!’s vision for weaving local information into users’ primary Web starting points, as well as what it means for other local search players. He’ll also address the evolving needs of local searchers and how emerging technologies will be applied to search results to deliver the most relevant local content and results.

Miller’s address opens two days of sessions focused on local and mobile marketing. View details of the program, including descriptions of the nearly 20 sessions, on the SMX Local & Mobile agenda pages.

Register Now and Save

You can take advantage of Early Bird rates for SMX Local & Mobile when you register now! You get all of the content, keynotes, and community that make SMX events famous. We’re so confident you’ll be satisfied with the SMX Local & Mobile program that we guarantee it!

Don’t miss this opportunity. Register today.

Bonus Offer!

* Already an SEOmoz Premium subscriber? We can’t add to your current membership, but look for special discounts for future SMX shows at SEOmoz coming soon!

SMX Local & Mobile Agenda Posted

admin — Thu, 15 May 2008 11:54:41 +0000

Developments continue rapidly in the local and mobile marketing space, and we’re getting pumped for this year’s SMX Local & Mobile conference, July 24-25 in San Francisco.

Chris Sherman and Greg Sterling, who are programing SMX LoMo this again this year, have put together an entirely new program for this year’s event. Check the agenda out here. Some of the new sessions added include:

Now Accepting Pitches For SMX Local & Mobile 2008

Chris Sherman — Thu, 15 May 2008 03:23:47 +0000

We’re now accepting speaking proposals for SMX Local & Mobile, taking place in San Francisco on July 24-25, 2008. We’ve got an all new agenda for the show.

Please note that the agenda is final for the show, and we will only consider pitches for specific panels. There are a limited number of openings, and we expect to fill them quickly, so don’t delay if you want to be considered.

Ready to pitch? Click over to our SMX Speaker Pitch Form and follow the instructions there.

SMX Local & Mobile Pre-Agenda Rate Expires Friday

Chris — Sun, 27 Apr 2008 14:06:53 +0000

We’re going to be holding Search Marketing Expo – SMX Local & Mobile July 24-25 in San Francisco this year. LoMo is for those who want to learn to leverage the opportunities in these two rapidly emerging areas of interactive marketing.

The pre-agenda rate for SMX Local & Mobile ends this Friday, May 2. Register now for only $995.

SMX Local & Mobile will be an intimate conference held at the newly renovated J.W. Marriott hotel in San Francisco’s Union Square. Here’s what you can expect from an SMX event and our guarantee that you’ll be satisfied.

We hope to see you in San Francisco. You save by registering before May 3.