Your investment in coming to SMX Social Media Marketing will pay off many times. We guarantee it.

Register for your All Access pass and pay only $1295 for 2 days of cutting edge tactics to drive traffic, enhance campaign performance, boost conversions and improve customer service across Google+, Facebook, Twitter and more. Take a look at the full agenda.

Still deciding? Here are some helpful links:

• Take your social media efforts to the next level with proven tactics and tips from the marketers pioneering the field. See who’s speaking.
• Hear how the LA Times, ZAGG and Neiman Marcus are driving traffic, performing customer service, and promoting their brands across multiple social channels in Monday’s roundtable keynote.
• Our intimate conference setting provides face-to-face speaker access, engaging Q&A and plenty of networking time with speakers and peers.
• Great hotel rates and economical flights still available.

SMX Social Media Marketing is a great value; $1295 for two days of conference sessions, networking and the conveniences that SMX events offer, like free Wifi, breakfast, hot lunches and all day snacks. Don’t wait – register now online or call (877) 242-5242. Groups of 3 or more save more. Check out our team discounts.

Register today!

Get the answers. Attend SMX Social Media Marketing next week in Scottsdale, AZ and you’ll hear from the pioneering internet marketers who are inventing social media marketing.

Learn the latest tactics and best-practices for Facebook, Google+ and Twitter. Whether you’re managing your brand’s reputation, driving traffic with content or buying paid ads, SMX Social Media Marketing is for you. Check out the agenda.

SMX Social Media Marketing is programmed by internet marketing experts Danny Sullivan and Chris Sherman, the editorial leadership of Search Engine Land. They have been covering internet and search marketing for over a decade, and organizing events marketers have raved about nearly as long.

SMX Social Media Marketing will be held next Monday and Tuesday December 5-6. Compared to other cities, Phoenix-area flights and hotels are inexpensive. So is your conference ticket. Just $1295 for two days of conference sessions, networking and the conveniences that make SMX conferences exceptional: free Wifi, breakfast, hot lunches, and all day snacks. You’ll be satisfied. We guarantee it.

Helpful Links:

• Where to stay and get great conference rates
• Need to get approval to attend? Use our Get Your Boss Onboard form
• Want to send your team? Save up to 20% with our group rates

Attend SMX Social Media Marketing and learn how to leverage Google+, Facebook and Twitter to drive traffic, enhance campaign performance, boost conversions and improve customer service. After these two content packed days, you’ll have the tactics you need to make your 2012 goals a reality.

Here’s why you need to join us December 5-6 in Scottsdale, AZ:

• The agenda is 100% focused on social media marketing. You’ll learn free and paid marketing tactics, as well as best practices for managing your content and communities across channels.
• Over 25 social media experts will share the pioneering techniques that make them successful in publishing, ecommerce, hospitality, software, in-store sales and more.
• Our intimate conference setting provides face-to-face speaker access, engaging Q&A and plenty of networking time with speakers and peers.

Register now and get two days of actionable content and invaluable networking for only $1295! We’re confident you’ll be satisfied with SMX Social Media Marketing. We guarantee it.

Need to convince your supervisor what a great value SMX Social Media Marketing is? We’ve created this helpful form for you to get the job done!

Don’t wait – register today!

At SMX Social Media Marketing, you’ll learn free and paid marketing tactics, as well as best practices for maximizing your company pages on Facebook and Google+ and account at Twitter.

Joining the programming team of Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman are twenty-five pioneering marketers who will share the knowledge and experiences that have made them successful.

Check out the agenda, including a keynote roundtable between social media managers from the LA Times and mobile accessory retailer ZAGG. Hear how these prominent organizations are driving traffic, performing customer service, and promoting their brands on multiple social channels. You’ll be enlightened with their strategies, tactics and organizational approaches for managing paid, organic and “owned” social media marketing channels.

SMX Social Media Marketing is a great value. Register now and get two days of actionable content and invaluable networking for only $1295! We’re confident you’ll be satisfied with SMX Social Media Marketing. We guarantee it.

Want to send a team? Groups of three or more save an additional 10-20%. Check out our team packages.

Register now for SMX Social Media Marketing!

The introduction this week of Google+ corporate pages illustrates that constant change is the norm. Keep up; attend SMX Social Media Marketing. You’ll get proven, actionable tactics from the marketers pioneering the field.

Early Bird rates for SMX Social Media Marketing end this Saturday, November 12th. Register now and save $350 on your two-day All Access ticket.

Join us December 5-6 in Scottsdale, AZ. You’ll learn how brands benefit from social media marketing with case studies from publishers, ecommerce players, agencies, B2B and B2C corporate marketers and more. Check out the agenda for details.

SMX Social Media Marketing delivers exceptional content and networking and is an incredible value. Only $1145 for two days of conference sessions, networking events, breakfast and lunches, all day snacks and free Wifi.

Don’t miss your change to save! Register today for Early Bird rates!

• nearly 7 in10 internet marketers have generated leads from Facebook, Twitter or LinkedIn
• 55% have closed business from social media-generated leads
• 60% will increase their investment next year*

Come to SMX Social Media Marketing and learn cutting edge tactics to drive traffic, generate leads and convert fans and followers to customers.

Join us December 5-6 in Scottsdale, AZ for sessions on free and paid marketing tactics, as well as best practices for maximizing campaign results and resources. Facebook. Twitter. Google+. And more! We’ll cover all of the platforms you need master to be an effective social media marketer. Check out the agenda and speakers.

SMX Social Media Marketing is programmed by Danny Sullivan and Chris Sherman, the editorial management team behind Search Engine Land, the leading blog internet marketers trust for news and analysis. Over twenty internet marketing experts will share the tips and strategies that have made them successful in their own social media efforts. We’re so confident you’ll be satisfied with your SMX experience that we guarantee it.

Early Bird rates expire this Saturday, November 12th. Register now and get two days of actionable content and invaluable networking for only $1145!

Want to send your team? Groups of 3 or more save an additional 10-20%. Check out our team packages.

Join us December 5-6 in Scottsdale, AZ for an intensive dive into successful social media marketing tactics from leading internet marketing experts. The agenda features laser focused sessions on Facebook, Google+, Twitter, viral marketing and location services.

You’ll have face-to-face speaker access, engaging Q&A and plenty of networking opportunities with all conference constituents. And with a program 100% dedicated to social media, you’ll absorb more proven techniques and strategies than any typical marketing conference, we guarantee it.

Register today and pay just $1145 for 2 days of actionable content, invaluable networking and essential conveniences like free WiFi, breakfasts, lunches and all day snacks and opening night reception. Rates increase next week on November 12, so do it now!

PS: Interested in sending the whole team? You save an additional 10-20% when registering three or more people. Check out our attractive group registration rates.

And if social media marketing were just driving organic traffic, that would be a lot too. But there’s way more. Paid ads and content strategies for your “owned” media on the social networks are enormous opportunities… and challenges.

Here are 7 reasons you should join us for SMX Social Media Marketing December 5-6 in Scottsdale, AZ:

BONUS REASON! SMX Social Media Marketing is an incredible value. Register by November 12th and pay just $1145 for 2 days of actionable content, invaluable connections and essential conveniences. Want to send the team? You save 10-20% with our group rates.

Sign up by November 12 and save up to $350. Register today!

Since I consider myself a fairly social person and I absolutely love the nerdiness of online marketing, I look forward to SMX Advanced Seattle for months prior to the actual event. I have now attended SMX Advanced Seattle two years in a row and fell upon a rather interesting discovery (this one, among many): year 1 = pretty overwhelming, year 2 = pretty awesome.

If you’ve attended a Search Marketing Expo – SMX event before, you may know what I’m talking about: in a few short days you’re slammed with the industry’s best and brightest, and told more information than you could possibly remember in one sitting.

Your first experience at SMX can somewhat resemble your first day at a new school: crowded, fun, exciting, buzzing and everyone is knowledge thirsty (and there are likely groups of people who obviously know each other from past events, and you may feel like the outsider/someone who has no friends…yet). However, as you’ll quickly learn, SMX is one of the best places to make new friends because everyone is there for the exact same reason, they work in the same industry, and, like you, they’re looking to network and learn as well.

As you might have predicted, the second SMX event you attend is likely reminiscent of the second year of school. This go-around you know some familiar faces, you’re excited to reconnect with friends you met at a previous show, and again the event is buzzing with excitement, and everyone can’t wait to find out what’s in store over the next few days.

One of the most valuable takeaways that I got from attending SMX Advanced in Seattle was the amazing connections and networking opportunities. I am lucky in that I live in Seattle and so did a number of other attendees, but I also made valuable connections from all over the world.

Some tips from me, whether this will be your first or fifth SMX event:

• Use the SMX Online Connect
• Find people you want to meet and shoot them a message
• Scope out the pre-conference social events
• Plan your agenda ahead of time, but be prepared for last minute adjustments
• Bring necessary battery chargers
• Don’t forget the business cards!

Maybe I’ll see you at an upcoming SMX event!

If you are interested in learning more or getting in touch with Melissa, follow her @MelissaMK.

Yet, astonishingly, only 12 percent believe that social media marketing is valuable for brands.

What explains this remarkable disconnect? We believe it’s because most companies don’t fully understand and aren’t leveraging the advantages that this powerful new form of marketing offers. They’re using familiar tactics and techniques that have worked in the traditional world of marketing, but that fall flat in the new online social media universe. Or companies fail at the crucial task of honestly engaging with customers in a genuine, social way. Worse, they don’t understand how to allocate resources or people in ways that can be measured and quantified to demonstrate real value.

We designed SMX Social Media Marketing to help marketers address and solve all of these issues, and more. Our agenda features sessions with a relentless focus on best practices for how to do social media marketing, when it’s most effective, which channels provide maximum return and why it works. Whether you’re wanting to step up your game via Facebook, Twitter, Google+ or any other social media channel, SMX Social Media Marketing will provide you with cutting-edge tactics and techniques from some of the foremost experts in the world.

Our speakers aren’t just pundits—they’re active pioneers and practitioners who’ve created and refined proven approaches to social media marketing. What’s more, they’ve all agreed to share what they’ve learned in ways that everyone attending will be able to immediately apply to their own social media marketing campaigns.

Oh, and did I mention the event will be taking place at the fabulous Westin Kierland Resort in sunny Scottsdale, Arizona on December 5-6 (you know, when it’s cold and miserable everywhere else)?

Here’s a personal look at the show. I’d like to offer you a preview of the agenda, and why we think it’s going to be a killer show for everyone who attends.

Friending Facebook – The Right Way

It’s almost a cliche, but it’s also true: If Facebook were a country, it would be the third largest in the world. It’s the largest online community, and continues to grow and solidify its lead. Said another way: It’s a huge universe of opportunity that’s impossible (or foolhardy) for any marketer to ignore.

Smart companies and brands have embraced Facebook. Yet virtually every day we see stories of companies and brands committing “Facebook follies” or “Facebook faux pas” – social media blunders virtually guaranteed to alienate thousands or even millions of once loyal customers.

SMX Social Media Marketing kicks off with two sessions dedicated to successful Facebook marketing. Free Facebook Tactics to Drive Traffic & Conversions looks at how to drive traffic and conversions through fan pages, viral campaigns and more. If you’re familiar with search marketing, you’ll love this session, because the focus is on optimization—but rather than the tactics and techniques you use to boost search visibility and conversions, this session looks at the subtleties and nuances of being a popular and exemplary “citizen” in the land of Facebook (and, of course, how that can return significant dividends in a multitude of ways).

And don’t forget that with its huge number of daily visitors, Facebook offers rich opportunities for advertisers. Successful Targeting Strategies For Facebook Ad Campaigns takes a detailed look at Facebook’s advertising system, with an incredible array of ways to target people by interests and demographics. You can catch people early in the buying cycle and use your existing customers to help win new ones. Other cool features? Social actions, targeting, real time reporting… if you’re not advertising on Facebook you’re missing out on tons of potential traffic from the second largest internet website.

Terrific Twitter Tactics

There’s a common (and sadly, often tragic) misconception that Twitter is “easy” – after all, your tweets are restricted to a mere 140 characters. What can go wrong with that kind of limitation?

Lots. Many companies and brands are guilty of using Twitter as a one-way megaphone, rather than the richly subtle and engaging channel of multi-way communication that it can be. These offenders, in the words of critics, are engaging in “tweetorreah” rather than using Twitter as a customer-centric tool of engagement.

And that’s a huge mistake that not only alienates customers, fans, followers and potentially loyal advocates, but can be harmful in other, far-reaching ways. We’re all familiar with stories of how Twitter can be a powerful force, from enhancing brand loyalty and increasing sales to being an essential component of game-changing events like the Arab Spring. But when misused, Twitter can be equally powerful as a damaging force.

In Boosting Business With Twitter Marketing, our panelists will demonstrate decisively that Twitter isn’t just for fun. It’s big business, being used to drive traffic and generate buzz and conversions for companies. But remember: Twitter is opt-in, which means if you get even a little bit spammy people will un-follow, or worse, push back with negative tweets that could damage your company’s reputation. This session explores the finer points using Twitter as a business tool, and how to get more from this important source of referrals.

The “New Kid” On The Block: Google+

Google has recently found “social media religion” and is making a huge bet on its new social media platform, Google+. Although not a Facebook killer, just the fact that it’s Google and the company is making such a big push with it means marketers can’t afford to ignore it. But it’s not enough to simply replicate your Facebook campaigns on Google+.

Like Facebook, Google+ allows people to share photos, places they’ve been, videos, links and status updates. But it’s also a way for people to indicate what they like within Google’s search results, within Google+ or on sites across the web. Both are proving to be valuable tools for marketers, and are likely to impact how Google operates across the board going forward – in all likelihood influencing how your search (and other) marketing campaigns will have to change as a result. This session explores both the potential of Google’s new social elements as well as specific tactics for getting results now.

Social Media Tools, Tactics & Best Practices

Beyond taking close looks at specific social media platforms, SMX Social Media Marketing has a number of sessions that explore other important aspects of creating and managing successful campaigns. Marketing Campaigns Gone Viral! explores how the right content, done the right way, can spread like wildfire on social channels. This session offers case studies, exploring the elements of successful viral campaigns, how they catch fire, and the best channels for different types of content.

One of the most interesting aspects of social media is how many people engage on mobile devices. For the first time, web-enabled mobile devices like smartphones and tablets are outselling computers as people increasingly want to be online everywhere. Kleiner Perkins internet visionary Mary Meeker has deemed the next five years as the era of “SoLoMo” – the intersection of social, local and mobile. Accordingly, SoLoMo: Social, Local & Mobile – A Crossroads Of Opportunity explores this new era in depth. At Search Engine Land, we’ve been observing the SoLoMo phenomenon unfold for years, and have concluded that if your marketing strategy isn’t in alignment with this megatrend you’ll be missing out on huge opportunities. This session looks at check-ins, daily deals and local search opportunities through the lens of social media.

One of the greatest challenges marketers face is getting “buy-in” on social media marketing from clients or management. Sure, social media is sexy, but how do you measure its effectiveness? How can you justify spending money and paying people to conduct social media campaigns? Measuring Social Media ROI looks at emerging social media analytics methods, how to measure “conversions” when there may be no tangible transactions, as well as some of the tools available to measure ROI and performance of social media activities. If you’re looking for ways to prove that social media marketing is worthwhile, this session will equip you with the knowledge and a powerful set of tools to make your case.

Along similar lines, Best Practices & Tools To Maximize Your Social Media Efforts will help you get the most impact from your social media spend. As with any type of online marketing, you’ve got to scale up to reach the maximum number of people possible. And the only effective way to do this is by automating your campaigns with tools designed to leverage the efforts of your social media marketing team. This session explores many of the available tools, and more importantly, the right way to use them without annoying or alienating your customers.

Keynote Roundtable: Real Social Media Stories From The Field

So many social media channels. So many social media challenges. Are you there for customer service, to boost your brand recognition, to increase sales and transactions? How do you integrate your efforts into other business units at your company? This roundtable discussion features experienced social media managers from prominent and well-known brands for an “in the trenches” view of these and other issues.

Quality Programming

All the SMX sessions I’ve described above are what we call editorial sessions. People are speaking on them because we feel they have great information to offer. No one has, or ever will, buy their way onto a panel at any SMX show.

Each session is developed by a “session coordinator” who reviews speaking pitches and reaches out to knowledgeable people to assemble a panel. The session coordinator works with the speakers to create a session where presentations support each other, rather than overlap. In most cases, the session coordinator is also the session moderator.

Formats also vary. Sometimes we have panels with multiple people. Sometimes we have only one or two speakers. Some panels are all Q&A. Some feature presentations. We don’t lock ourselves into one particular format, because different topics require different approaches. Instead, we focus on creating a great overall experience.

The entire editorial portion of the show is overseen by me and my co-chair Danny Sullivan. We’ve been organizing search conferences for more than a decade – longer than anyone in the industry.

The attention to programming is part of what we call the SMX Content Difference, and it’s why we’re able to guarantee the quality of our events.

Come On Out!

I hope you’ve found this preview useful and are ready to attend. You’ll find more details on the SMX Social Media Marketing web site, including the full SMX Social Media Marketing Agenda. You can register online or by phone at (877) 242-5242. Do it by November 12 to get the best “Early Bird” rate on your ticket.

See you in warm and sunny Scottsdale in December!

SMX Social Media Marketing is one of the Search Marketing Expo events that Search Engine Land’s publisher Third Door Media runs each year in the United States. You can read about the others, including our shows in the U.S., Canada, the U.K., Europe and Australia on our main Search Marketing Expo website.]]> http://searchmarketingexpo.com/blog/20111012-135527.php/feed 0