Search Marketing Expo

It’s time. Search Marketing Expo – SMX West begins next Tuesday March 2nd at the Santa Clara Convention Center. Register now to reserve your place.

Your investment in coming to SMX West will pay off many times. You’ll be satisfied; we guarantee it.

Check out the agenda. Conference chairs Danny Sullivan and Chris Sherman, and the all-star SMX programming team, have developed a comprehensive agenda that is tactical, strategic and inspiring. Whether you’re a beginner or experienced search engine marketer, SMX West has sessions just for you.

Each day begins with a remarkable keynote – Microsoft CEO Steve Ballmer on Tuesday; Peter Norvig, Director of Research from Google on Wednesday; and super-savvy panel of search experts looking to the future on “The State of the Search Union” on Thursday.

In addition, we’ve taken care of the little things that will make your experience more valuable and enjoyable, including:

• Hot lunches, breakfast and snacks all day.
• Free WiFi in session rooms, so you can access speaker presentations (or check to see what’s going on back in the office).
• Networking. Networking. Networking. See the details about the in-person activities and parties.
• Over 30 presentations from leading search marketing solution providers in the SMX Theater – open to all SMX attendees including free Expo Only attendees.

Don’t wait any longer! Register today online or call (877) 242-5242 and you save $200 on an All Access Pass compared to the on site rate (even more for groups – check out our team discounts.)

There’s still time, but not much. Register now for Search Marketing Expo – SMX West and you’ll save $200 off on site rate!

SMX West happens March 2-4 at the Santa Clara Convention Center. Here’s what’s in store:

Exceptional Content: More than 50 sessions for search marketers of every skill level will be presented. Sessions will cover all of the search topics: paid search advertising (PPC), natural search optimization (SEO), local/mobile search, social media, real-time search and much more. See the agenda for further information.

Keynotes & Presenters: You’ll be treated to three outstanding keynote presentations – Microsoft CEO Steve Ballmer, Google’s Director of Research Peter Norvig, and The State of the Search Union panel of search experts. They will be joined by over 125 of the best minds in search marketing who will share their tactics and experiences. Take a look at who’s speaking!

There’s a fantastic search engine marketing conference in your future. In less than two weeks, the editors of Search Engine Land present Search Marketing Expo – SMX West in Silicon Valley at the Santa Clara Convention Center, March 2-4!

SMX West kicks off on March 2 with an exclusive: Microsoft CEO Steve Ballmer’s first conversation with the search engine marketing community at an industry event, and his first keynote address since the Microsoft + Yahoo! deal was blessed by regulators. Search Engine Land editor-in-chief Danny Sullivan sits down with Steve to discuss implementation of the Microsoft/Yahoo relationship and Bing’s ambition to revolutionize search and search engine marketing.

Search Marketing Expo is pulling out all the stops when it comes to meeting the needs of in-house search marketers in Santa Clara March 2-5. Attend and you’ll leave with more than enough ideas, strategies and contacts to keep you ahead of the curve and connected with colleagues until next year.

The agenda is full of valuable SEM nuggets, so it’s difficult to say there is one “dream” agenda. It depends on the challenges you’re facing this year. I’ll preview the sessions I think most in-housers should attend and why. Check out the compete agenda here.

Monday, March 1st

SMX kicks off with the “SMX Meet & Greet” on Monday March 1st at 6pm. This is typically small and full of speakers. If there is a speaker you want to meet, this is the best place to do that. The night before the show, everyone’s on a “conference high” and ready to talk.

Tip #1: At the end of each day’s scheduled activities, the Hyatt bar will be full of search marketers. Come hang out. You’ll meet amazing people and get the best information!

Not everything that can be counted counts, and, not everything that counts can be counted.
- Albert Einstein

Einstein’s observation wasn’t intended to describe internet marketing, but it certainly applies! Truth is, many of us are bombarded with numbers and reports but can’t seem to get the actionable insights we need.

That’s where SMX West comes in – running March 2-5 in Silicon Valley. Aspiring conversion specialists will leave the conference equipped with tips and techniques to measure the metrics that really count. If measurement, analytics and conversions are important to you (and they should be), take a few minutes and review this Analytics & Conversion Dream Agenda.

Monday, March 1 – Pre-conference Event

Warm up for SMX West by joining the Monday evening “Meet & Greet” reception. Turn off your iPhones, Blackberries and NexusOnes, and be ready for some good old-fashion in-person networking from 6pm to 7:30pm.

Tuesday-Wednesday, March 2 & 3

Generating traffic to your website is what Tuesday and Wednesday are all about. After all, you have to have *something* to count before counting it. There are over 30 sessions to choose from on Monday and Tuesday, so spend the first two days getting up to speed on all of the SEO, paid search advertising, real time search and social media marketing topics that interest you. I recommend you attend sessions that interest you and ask very specific questions on how to measure the effectiveness of these channels.

Search Marketing Expo – SMX West kicks off in 2 weeks at the Santa Clara Convention Center. Are you ready to experience the 100% search focused agenda, presented by the most qualified search experts, and network with the search community?

Register for your All Access pass and get 3 days of exceptional content and invaluable industry connections for only $1395 ($200 off the on-site rate). For a description for alternative pass options click here.

SMX West is created by the editors of Search Engine Land, who have been reporting on and analyzing the search industry since its inception. This year’s opening keynote is a conversation with Microsoft CEO Steve Ballmer, in his first presentation to the search marketing community at an industry event.

Want to learn more? Here are some helpful links:

We’ve already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the show that is just as important and valuable – networking. And with hundreds of companies sending delegates (so far), there are lots of people to network with!

Keep reading to learn more about the networking opportunities and then register for your All Access pass to Search Marketing Expo – SMX West, March 2-4 at the Santa Clara Convention Center in Santa Clara CA.

SMX Online Networking

Networking begins before the conference on SMX Connect, the SMX West social networking site. You can:

• post your profile, introduce yourself to others, and arrange meetings
• create and print a custom itinerary of sessions and activities
• schedule lunches with others who share your interests at birds-of-a-feather tables (see below for details)

For more details about SMX Connect and the other virtual networking opportunities, visit our online networking page.

Meeting people online is great, but networking in person is where you make the connections that grow your professional network. Here is the schedule of in-person networking events at SMX West:

SMX Meet & Greet
Monday, March 1 – 6:00pm to 7:30pm

Start your SMX West experience off right! Arrive early, pick up your All Access Pass and join us for an informal evening reception with fellow attendees, speakers and invited guests at the Santa Clara Convention Center. Open to All Access and Networking Pass holders.

Meet & Eat Networking Lunches and Birds-Of-A-Feather Tables
Tuesday, Wednesday & Thursday at lunch

There are two ways to get more out of lunch at SMX than just hot meals! All lunches are included for presenters, SMX West All Access and Networking pass holders. You’re certain to sit with knowledgeable and engaging people.

Like the experience to be a little more structured? Sign on to SMX Connect and sign up for a birds-of-a-feather table. These are a great opportunities to continue the conversation with others who share your interests. Topics include paid search, local search, technical SEO, real time search, analytics, social media, video search and more.

SMX Expo Hall
Tuesday, March 2 – 9:45am to 7pm & Wednesday, March 3 – 10am to 3:30pm

There’s another important group to network with at SMX West – the leading search engine marketing solution providers on the Expo Hall floor. Bing, Google and Yahoo will be there. Others include SEO and PPC agencies, search management software services, pay-per-click networks and search analytics providers. See the complete list here. They all bring their most knowledgeable people to SMX, so you’ll get the straight scoop on how they can help you grow your business.

Having all these great companies in one place saves you time. You can see all of them in a couple of hours, rather than spending weeks on in-office meetings or on WebEx conference calls. And many of the exhibitors and sponsors will be presenting case studies, best practices and solution demonstrations in the SMX Theater. The Theater is a no-pressure environment where you can learn about a company’s offerings, and decide whether you want to visit their booth for a follow up conversation. Check the SMX Theater schedule for the presentation schedule and times.

At the close of the sessions on March 2, come back to the Expo Hall for the SMX Networking Reception. This is your time to talk, relax, and have a drink and snacks while you visit with exhibitors and sponsors you may have missed during the day. The SMX Networking Reception is sponsored by Ask.com.

Join us for Ignite SMX West. What *is* Ignite? It’s a fun, high-energy evening of a dozen or so “speed presentations.” Ignite presenters get 5 minutes to talk about a topic, using a slide deck that auto-advances every 15 seconds – whether they’re ready or not! Ignite is free for anyone with any type of SMX conference pass to attend, including Expo passes which are also free with pre-registration. Ignite SMX is part of Global Ignite Week.

Join us for an evening of fun and networking at SMX After Dark, sponsored by Bing.com. All SMX West attendees are invited to spend the evening pool side at the Santa Clara Hyatt (adjacent to the convention center) to enjoy each others’ company and some refreshments.

Look for details and additions to the networking activities on our page!

SMX West is an outstanding value at just $1395 for 3 days of exceptional content and invaluable connections, with the essential conveniences SMX events offer. You can be confident you’ve invested wisely; we guarantee it!

PS: Want to send a team? Check out our attractive group rates and save 20-35% on registration prices.

We do. That’s why Search Marketing Expo – SMX West offers 50 sessions in 12 tracks on all of the search engine marketing topics – SEO, PPC, social media marketing, real time search, local & mobile, and more. Create an agenda that meets your needs. You’ll appreciate the depth and flexibility the SMX West agenda offers, whether you’re new to search or a seasoned vet, own a small business or employed at a Fortune 500 company.

Is search marketing your new career? SMX Boot Camp and a variety of other “freshman”-level sessions on the agenda will provide a strong foundation to build on. Boot Camp coordinator Disa Johnson has even mapped out a SMX West Beginner’s Agenda to get you started.

Have experience? The SMX West program shines with intermediate and advanced-level content. >/p>

Focused on PPC? Get the very latest on mobile paid search ads, new AdWords formats, Bing Cashback and Facebook advertising. Program coordinator Matt Van Wagner has shared his own PPC Professional’s Dream Agenda with highlights he’s noted in the program.

SEO your thing? It doesn’t matter how many years you have under your belt, there are always new techniques and solutions to uncover. Ask Bruce Clay. Even after running his own agency for 12 years, he still has his own plan of attack, the SMX West Dream Agenda for Advanced SEOs.

Want to get started? Check out the agenda at a glance for a snapshot of the session titles, level and focus. Then dive deep into the full descriptions, with more info on which sessions are brand new, top rated, PowerPoint free and more.

You’ll participate in sessions led by the most knowledgeable group of internet marketers ever assembled. SMX West is programmed by the Search Engine Land editorial team; they’ve been educating search marketers since the industry’s inception.

Join us March 2-4 in Santa Clara and you will leave a more insightful, inspired and innovative internet marketer. An All Access pass gets you three jam-packed days of exceptional content, invaluable networking opportunities, and essential conveniences (like free WiFi, free beverages and free food) that make your time out of the office a bit easier.

Register today! You’ll be satisfied, we guarantee it.

Experienced SEOs understand the need for keeping up on changes in the constantly evolving search space. That’s why I’m so passionate about continuing SEO education and training. The upcoming SMX West conference taking place March 2-5 in Santa Clara, CA, is one such opportunity I recommend to fellow advanced-level SEOs.

The advanced-level content that will be shared at SMX West is set to span a variety of fields and specialties, so check out the full agenda for all the offerings. Meanwhile I’ve gone over the agenda with an SEO-focused gaze and I’ve drafted an “Advanced SEO’s Dream Agenda” to be my guide while navigating the presentations, conversations and events at the show.

Tuesday, March 2 – Local SEO and Real-Time Search

SEO Training instructor and search marketing expert Bruce Clay

The conference kicks off strong with the opening keynote by Microsoft CEO, Steve Ballmer. Any SEO interested in keeping up with latest developments of the search landscape will be in attendance to hear this outspoken officer’s address to the search marketing community. Here’s hoping we learn more about the impending partnership between Bing and Yahoo! and what it could mean for marketers.

As an advanced SEO, one thinks a lot about how various pieces of the Internet marketing puzzle can be leveraged together for greatest effect. That’s why on Day 1, I’ll be taking advantage of the sessions that drill down into the specific SEO areas of local search and real-time search.

When you have two hotels!

Just an alert for those of you attending SMX West in Santa Clara March 2-4 and those planning to come that we’ve sold out the Santa Clara Hyatt.

Thankfully, just across the street from the Santa Clara Convention Center sits the Santa Clara Hilton, and we’ve got a block of rooms there as well. Best of all, the Hilton’s rates are even better than the Hyatt’s!

So, register for SMX West and book your room today. Prefer to speak with someone? Give us a call at (877) 242-5242.