Search Marketing Expo » SMX West

Last Call! Join Us for Exceptional Content & Invaluable Connections at SMX West – Next Week in San Jose

Kendra Jaros — Thu, 23 Feb 2012 15:06:24 +0000

Time is running out! Search Marketing Expo – SMX West begins next Tuesday at the San Jose Convention Center. Register now to reserve your spot!

The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, improve conversions and maximize your ROI. Invest in attending SMX West and you’ll get 3 days of cutting edge tactics that will make you a more successful internet marketer.

Conference chairs Danny Sullivan and Chris Sherman, and the all-star SMX programming team, have developed a comprehensive agenda that is tactical, strategic and inspiring. Whether you’re an experienced search engine marketer or just starting out, SMX West has sessions for you. You’ll be satisfied. We guarantee it!

Don’t wait! Register now online or call (877) 242-5242 and you save $100 on an All Access Pass. Groups of three or more qualify for special team discounts.

Still deciding? Here are some helpful links:

Check out the 60 stimulating sessions.
130+ search will share what makes them successful. See who’s speaking.
Keynote presentations from Google and Search Engine Land will refresh, inspire and motivate you.
Networking opportunities to renew industry connections and make new ones. Check out the schedule.
Get the tools to help you do your job better with access to leading vendors in the Expo Hall.

SMX West Starts Next Tuesday – Register Now, Save $100!

Kendra Jaros — Mon, 20 Feb 2012 16:48:32 +0000

Understand and adapt to the challenges of Google’s Search Plus Your World. Analyze your SEO efforts in spite of “not provided” keywords. Succeed in the $17 billion mobile search market.

Attend Search Marketing Expo – SMX West for 60 leading-edge sessions covering search engine optimization, paid search advertising, mobile search and more. Register now and save $100 off on site rates for your All Access ticket!

Join us February 28 – March 1 in San Jose for:

Multi-track program with sessions for all skill levels, from advanced techniques to fundamentals. Check out the agenda.
Actionable tactics, best practices and strategies from 130+ subject-matter experts. See who’s speaking.
Structured and social networking opportunities to connect with your industry peers.
Access to leading solution providers in the Expo Hall.
Five in-depth workshops Monday, February 27th.
Essential conveniences. At SMX West you’ll be treated right. Hot lunches. Snacks. WiFi access. All *included* with your All Access pass.

Register Now, Save $100

SMX West is an outstanding value at $1595 for 3 days of exceptional content and invaluable connections. You can be confident you’ve invested wisely; we guarantee it!

Don’t miss out – SMX West kicks off next week! Register online or call (877) 242-5242 today! Alternative passes available, click here for details.

Other Helpful SMX West links:

Hotel info
Send the team, save 15-25% with our group rates
Your peers raved about SMX West – see what they’ve said
More questions? Check out the SMX West FAQ

Two Weeks Until SMX West – Register Now!

Kendra Jaros — Mon, 13 Feb 2012 16:44:19 +0000

Only two weeks until Search Marketing Expo – SMX West returns to San Jose, February 28 – March 1. Here is what’s in store:

Exceptional Content: Sixty sessions for marketers of every skill level. The multi-track agenda covers paid search advertising (PPC), search engine optimization (SEO), local/mobile search, social media marketing and much more. See the agenda.

Keynotes & Presenters: You’ll be treated to two outstanding keynote presentations – Susan Wojcicki, Senior VP of Advertising for Google and Search Engine Land editor-in-chief Danny Sullivan. They will be joined by over 130 of the best minds in search marketing who will share their tactics and experiences. Take a look at who’s speaking!

Connections: Meeting others at SMX who share your interests isn’t left to chance. You’ll have many opportunities to connect through a mix of social and structured networking opportunities. Participate in the “Meet & Greet” kickoff reception, the SMX Expo Hall Reception, Birds-of-a-Feather topic lunch tables and SMX After Dark. Check out details on all the networking events.

Solutions: Get the tools and support you need to do your job better. Visit with over 40 leading solution providers, including Acquisio, Bing, Bruce Clay, Covario, Doubleclick Search by Google, Marin Software and Quantcast. The SMX Expo Hall is open February 28-29. View the list of exhibitors and sponsors.

Conveniences: We provide the extras that make conference attendance more enjoyable: Wifi, hot lunches, all-day snacks and much more!

Register now. All Access passes are an incredible value at $1595. Other passes are also available, including free Expo+ passes for those who pre-register. Click here for descriptions.

SMX West is programmed by the editors of Search Engine Land, who have been reporting on and analyzing the search industry since its inception. You’ll be satisfied with the SMX experience; we guarantee it!

Attend SMX West for powerful and profitable marketing tactics! Register today online or call (877) 242-5242 between 9am-5pm ET.

PS: Interested in sending your team? You’ll save 15-25% when you register 3 or more people. Check out our attractive group rates!

Helpful SMX West links:

Dive deep into SEO, international search, AdWords, Facebook marketing or in-house SEO. Check out the full-day pre-conference workshops on February 27th.
Your peers raved about SMX West. See what they had to say.
How to get there and where to stay.
Quick answers to common questions – check out our FAQ.

Don’t Miss Networking with Your Marketing Peers at SMX West – Feb. 28-Mar. 1 in San Jose

Kendra Jaros — Mon, 06 Feb 2012 17:28:29 +0000

We’ve already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the conference that is just as important and valuable – networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network with!

Keep reading to learn more about the networking opportunities and then register for your All Access pass to Search Marketing Expo – SMX West, February 28 to March 1 in San Jose, CA.

SMX West Meet & Greet
Monday, February 27 – 6:00PM to 7:30PM
Start your SMX West experience off right! Arrive early and join us for an informal evening reception with fellow attendees, speakers and invited guests. Sponsored by Brafton, Bruce Clay, Inc. and Majestic SEO.

Meet & Eat Networking Lunches and Birds-Of-A-Feather Tables
Tuesday – Thursday, February 28 – March 1
There are two ways to get more out of lunch at SMX than just hot meals! You’re certain to sit with knowledgeable and engaging people.

Like the experience to be a little more structured? Sign up to enjoy lunch at a birds-of-a-feather table. These are a great opportunities to continue the conversation with others who share your interests. Attendees can sign up for their selected topics when registering for the conference – seating is limited!

Expo Hall Reception
Tuesday, February 28 – 6:00PM to 7:00PM
Check out all of the solutions offered by the SMX West exhibitors during the Expo Hall Reception, sponsored by Acquisio. You’ll enjoy drinks and snacks while meeting your fellow delegates and learning about tools and services that can make you a more effective internet marketer!

SMX West exhibitors and sponsors include Premier sponsors Acquisio, Covario and Marin Software, and Gold sponsors Bing, Bruce Clay Inc., Doubleclick Search by Google and Quantcast. See who’s exhibiting.

SMX After Dark
Wednesday, February 29 – 9pm to 11pm
SMX After will include an open bar, snacks, and the opportunity to meet internet marketers from around the world – all thanks to the good people at Covario. SMX After Dark is open to All Access passholders, speakers and press only.

Look for details and additions to the networking activities on our page!

SMX West All Access conference passes are an outstanding value at just $1595 for 3 days of exceptional content and invaluable networking opportunities. You can be confident you’ve invested wisely; we guarantee it!

Register today!

PS: Over thirty organizations are sending groups of three or more. Should your company be one of them? Check out our group discounts of 15-25%.

Pass Options for SMX West – Sessions, Networking and More

Kendra Jaros — Tue, 31 Jan 2012 17:03:56 +0000

Search Marketing Expo – SMX West kicks off February 28 at the San Jose Convention Center. With nearly 60 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll leave a more informed, effective and inspired internet marketer.

SMX West offers flexible pass options to fit your needs, budget and schedule. Which pass is your match? Keep reading, and then register today to secure your spot.

The Comprehensive SMX Experience – All Access Pass

Participate in a smorgasbord of cutting-edge sessions and keynotes covering SEO, paid search advertising, social media marketing and other internet marketing topics, presented by an expert faculty of over 130 speakers.
Attend all the networking activities, including the “Meet & Greet” kickoff reception, the Expo Hall Reception, Birds-of-a-Feather lunch tables and SMX After Dark.
Enjoy conveniences like free Wifi, breakfast, hot lunches and snacks.

Three day All Access Passes are available for just $1595, an outstanding value. You’ll be satisfied. We guarantee it!

Have only one day to spend at SMX? One Day All Access Passes are available.

In-Depth Training – Workshop Pass

Take a deep dive into SEO, international search marketing, in-house SEO, advanced AdWords or Facebook marketing by attending a pre-conference workshop on Monday, February 27.

Just Getting Started? – SMX Boot Camp

Getting started can be difficult, so we’ve created a one day pass that provides the search engine marketing basics. Attend SMX Boot Camp on February 28 for sessions on paid search advertising, SEO, copywriting and link building.

Attend all four sessions and earn your Certificate of Participation. Boot Camp Passes are only $499.

Find Solutions to Your Business Needs – Expo+ Pass

Attend the more than 20 presentations in the SMX Theater.
Visit all of the 40 exhibitors and sponsors, including market leaders Acquisio, Bing, Bruce Clay, Covario, Marin Software and Quantcast.
Access the keynotes and host of other activities on February 28-29.

Expo+ Passes are FREE when you register online prior to SMX West, $50 at the door. Learn more!

SMX West will be here before you know it! Register online and secure your spot. Have questions? Call us at (877) 242-5242, or email registration@searchmarketingexpo.com

Register Today!

Helpful Links:

Your peers have raved about SMX West. See what they said.
Want to bring your team? Group discounts of 15-25% available!
Top 10 reasons to attend SMX West
Hotel and travel info
Get an insider’s view of SMX West

SMX West Rates Increase Saturday – Register Now!

Kendra Jaros — Thu, 26 Jan 2012 14:17:05 +0000

Early Bird rates for SMX West end this Saturday, January 28th. Register now and save $250 on your All Access ticket!

Join us February 28-March 1 in San Jose for:

Timely programing: 85% of the sessions are new, exploring new developments in personalized search, keyword data blocking and the impact of technologies such as Siri/search by voice. Check out the agenda.
Actionable tactics, best practices and strategies from over 130 subject-matter experts. See who’s speaking.
Networking opportunities to connect with your industry peers.
Access to leading solution providers in the Expo Hall.
Five in-depth workshops February 27.
Essential conveniences. At SMX West you’ll be treated right. Hot lunches. Snacks. WiFi access. All *included* with your All Access pass.

Don’t miss your chance to save! Register today to secure SMX West Early Bird rates!

130 Search Marketing Experts Speaking at SMX West – Check Them Out; Conference Rates Increase Saturday

Kendra Jaros — Mon, 23 Jan 2012 15:54:36 +0000

Early bird rates for Search Marketing Expo – SMX West expire this Saturday, January 28. Register now and save!

Here’s why you should join us February 28 to March 1 in San Jose, CA:

More than 130 of the world’s most knowledgeable search marketers will present at SMX West. They’re selected based on ability AND willingness to share the tactics and strategies that make them successful. See who’s speaking.
You’ll learn how the experts are prospering in spite of constant algorithm modifications, blocked keyword data and radical changes in personalized search results. The program offers sessions on SEO, PPC, social marketing and more for expert and beginning internet marketers. Check out the agenda.
Networking, networking, networking! Come renew industry connections and make new ones. SMX West offers a mix of structured and social networking opportunities; there’s no better place to grow your professional network.

Register today and pay only $1445 for a three-day All Access pass. Rates increase Saturday, so do it now!

Want to send your team? You save an 15-25% when registering three or more people. Check out our attractive group registration rates.

Helpful SMX West Links:

See what to expect. Read conference chair Danny Sullivan’s preview.
Access to best-of-breed solutions and tools – view SMX West exhibitors & sponsors.
Where to stay and how to get there.
Take a deep dive into SEO techniques, in-house SEO, Google AdWords, international search or Facebook marketing in our specialized, intensive workshops held pre-conference on February 27.
Still have questions? Check out our FAQ.

The Big Preview Post: Search Engine Land’s SMX West 2012 Search Marketing Conference Comes To San Jose

Kendra Jaros — Mon, 16 Jan 2012 14:00:49 +0000

This post was authored by Danny Sullivan, conference chair for SMX West and editor-in-chief of leading marketing blog SearchEngineLand.com

Want to attend SMX West? Register here before January 28 and you’ll save $250 off on-site rates.

Our next Search Engine Land conference, SMX West 2012, comes to San Jose from February 28-March 1. This is my preview of what we’ve got on the agenda, over 50 sessions covering all aspects of search marketing. Consider it a personal invite of why you should come.

SMX: All Search, All The Time

SMX West is one of the two big Search Marketing Expo shows each year programmed by Search Engine Land. SMX East, held in October 2-4 in New York City will be our other one.

I and my co-chair Chris Sherman oversee conference programming. No one’s been organizing search marketing conferences for as long as we have. I’ve been at it for nearly 15 years now; Chris for almost as long.

The show has sessions focused around search marketing. It’s not that we don’t love other types of digital marketing. We do! That’s why we started our Marketing Land site.

But search marketing is the largest of the digital marketing activities. It deserves the type of deep dive into all its facets that only our SMX shows provide.

Everyone Needs To Know About Search

Search marketers — those doing SEO and SEM – will obviously find plenty on the agenda that caters to them. However, anyone involved with publishing or marketing should attend.

Developers, web designers, public relations folks or advertising professionals: search is so important in various ways to anyone involved with online content that you should be educated about it. SMX West will get you up-to-speed or keep you on top of your game, no matter who you are.

Our Agenda-At-A-Glance page provides an easy-to-read overview of the entire show. It even provides “ski run” symbols to indicate sessions suitable for anyone or those with more expert skills. Here’s a closer look at what to expect.

Boot Camp For The Newbies

New to search marketing? Our SMX Boot Camp track is designed for you. It happens on the show’s first day, February 28, and covers these fundamentals:

Everyone who attends all four sessions receives a certificate of completion.

To especially help people learn about the world of search engine marketing, our SMX Boot Camp ticket makes all this entire track available for a low price. In addition to the sessions, the ticket allows you access to the Expo Hall, our networking lunch, plus the Expo Hall reception and Evening Forum at the end of the first day. If you decide you want more, you can upgrade your pass to attend further sessions.

Of course, the SMX Boot Camp track is also open to anyone with an All Access conference pass.

The Changing World Of Local & Mobile Search

Also happening on the first day is our Local & Mobile track, designed to help everyone keep up on the important ways that search marketing is developing on mobile devices and how local search is changing. If you haven’t thought of a check-in as a local search, think again and benefit! That’s just one of the topics that will be covered on the first day, along with mobile sessions in our New Thinking and Vertical tracks on days two and three:

Paid Search, In Depth

We’ve got those focused on paid search covered, with a full track on the first day devoted to paid search. That’s followed by half-day tracks on the second and third days, plus PPC sessions that happen within our In House, Enterprise and Clinics tracks. Here’s the full line-up:

Trends In SEO

Much of SMX focuses on tactical advice, because our audience wants tips and techniques they can take back and put to immediate use. But our Trends In SEO track will take a look at some big picture topics, to understand where SEO is heading plus promote new strategic ways of thinking. The two personalization sessions will especially help anyone trying to understand last week’s launch of Google’s “Search Plus Your World” results. Topics include:

Technical SEO

Are you a developer or designer? Do you work with developers or designers? Are you an SEO who wants to keep up the latest technical issues that can impact your SEO efforts? Our popular Technical SEO Track, programmed in conjunction with Nine By Blue, covers these type of topics on the second day of the show:

Tactical SEO

Beyond the tracks I’ve mentioned above, the SEO Track on the third day of the show covers further tactics and tips to help you succeed with search engine optimization. There are also other SEO sessions happening in our Tools, Vertical Search and Clinics tracks. The line-up:

Search & Social

When you understand that social is turning into the new link building, you understand why we have an entire track dedicated to helping you succeed better on the major social networks. Learn social with a view toward improving your search efforts in these sessions:

New Thinking

On the second day, our “New Thinking” track has a variety of sessions designed to get you thinking about search marketing from a different mindset: that of your competitors, standing out from the crowd, beyond the usual keyword tools and how mobile search is changing:

Video & Ecommerce

What’s the second-largest search engine in the United States? YouTube, and you should be optimizing for it. Our Vertical Track has a session to get you going, along with a session focused on improving your ecommerce efforts and another on the mobile ad space:

Amazing Analytics

One of your best research tools are the visitors who are already reaching your site. In our Analytics & Tools Track, sessions cover how to make use of your analytics to gain support for more resources or even develop new products. Sessions also cover cool analytics tools you’ll want to use and how to cope with Google’s change to not provide some keyword data about SEO:

In House Search Marketing

Do you perform search marketing “in house” for your company or organization? If so, our half-day In House track on day two of the show is perfect for you. Produced in conjunction with SEOinhouse.com, it offers these sessions:

Enterprise Search Marketing

Are you tasked with the challenging job of large-scale search marketing. Do you deal with multiple web sites or millions of pages? Work for a big company with many divisions? Our half-day Enterprise Track on day three has sessions designed for you:

The Doctors Are In!

Looking for specific advice about your web site or campaigns? Our Clinics Track, which runs on the second and third day of the show, has the cure you’re looking for:

Pre-Conference Training & Workshops

Want advice in a smaller group setting on particular topic, to further enhance your conference experience? Arrive a day early, and choose from a range of in-depth training classes and workshops:

Keynote & Evening Forum

SMX West has a great keynote lined up, with Google’s senior vice president of advertising Susan Wojcicki. Susan oversees the design, innovation and engineering of all Google’s advertising and measurement platforms, which includes AdSense, AdWords and Google Analytics.

Susan’s been with Google since 1999, and she’ll be speaking with me and Chris Sherman about where she’s seen search marketing come from and where it will be going. You won’t want to miss this talk, on the morning of February 29.

I’ll also be hosting our popular Evening Forum at the end of the first day of the show. No PowerPoint. No agenda. Instead, the audience sets the topics and helps provide the answers. Leading into the Evening Forum will be a short awards ceremony for the SMX Biggest Search Geek contest, sponsored by Marin Software. Join us and find out who won!

Quality Programming, Guaranteed

All the sessions I’ve covered above are what we call editorial sessions. No one bought their way onto these panels. People are speaking because our programming team feels they have great information to offer.

Also, neither Search Engine Land nor SMX offer their own search marketing services or software tools. When you come to one of our conferences, you can be assured there’s no hidden agenda to push a particular service. Our product is great information, and that’s what we deliver.

Our session formats vary. Some sessions feature solo speakers. Some have two or more speakers. Some panels are all Q&A. We never lock ourselves into a particular formal, because different topics require different approaches. With search marketing, it’s also often necessary to have more than one opinion or viewpoint presented.

The show’s speakers are recruited in two ways. We take time reviewing pitches to ensure we’re not missing great new people who aren’t known (yet!) in the industry, or good ideas that someone might suggest. We also reach out to invite knowledgeable experts.

Each session has a coordinator who works in advance with the speakers to ensure they’re prepared to deliver a great, on-topic presentation loaded with action items and useful information. Sessions with multiple speakers are always designed to ensure presentations support each other, rather than overlap.

This attention to programming is part of what we call the SMX Content Difference. It’s why we’re able to guarantee the quality of our events.

For Free: Expo Hall, SMX Theater, Plus Sessions, Expo Hall Reception & Keynotes

Many of our SMX sponsors & exhibitors have great information to share with SMX attendees, of course. That’s why we provide transparent ways for attendees to hear directly from them.

The SMX Expo Hall is open for the first two days of the show. In it, you’ll find information from sponsors and exhibitors about the many products and services available to search marketers.

On the Expo Hall floor, SMX Theater Presentations are mini-sponsored sessions that run for 20 minutes each. This is an easy way to quickly learn about a company, product or service.

The Plus Session Track runs on the first two days of the show. Unlike editorial sessions, Plus sessions are created and produced by the company sponsoring them.

While Plus sessions are sponsored, they have lots of great information. Sponsors know they’re competing to attract attendees who are also considering high-quality editorial sessions. This causes those producing Plus sessions to want to match the “high tide” that the editorial sessions set. Before some editorial sessions, a few extremely short “Solutions Spotlights” are also presented.

The Expo Hall is free for anyone to attend, if you register in advance for an Expo+ Pass. The pass allows you access to:

Expo Hall
SMX Theater sessions
Plus sessions
Expo Hall reception
Evening Forum
Keynote

Of course, those with All Access passes can attend everything SMX West has to offer, from the Expo Hall, to Plus sessions, to all the editorial sessions. For a breakdown of what each pass offers, check out our pass options page.

This is also a good time to thank our premier sponsors Acquisio, Covario and Marin Software, plus our gold sponsors, Bing and Bruce Clay, Inc..

Networking & Socializing

SMX doesn’t leave networking to chance. You won’t have to hope you randomly encounter the right people. We’re organized.

Our SMX Meet & Greet reception happens the night before the show. It’s a great way to meet people before everything gets going. At the end of the first day, there’s another good chance to connect, at the SMX Expo Hall Reception.

During lunches, we have our unique Birds-Of-A-Feather lunch tables. These allow attendees to network with each other and talk about specific topics.

On the last night of the show, SMX After Dark takes place, another time to talk, socialize and relax.

All these events can be found our networking page. You’re going to meet plenty of people! And when you’ve registered, don’t forget to tell the world using one of our I’m Going badges.

Also be sure to keep up with news and people through our SMX social channels on Facebook, Foursquare, Google+ and Twitter.

Great Food, Backpacks, WiFi & Power

We don’t do boxed lunches at SMX. You’ll get a nice meal, on a plate, and you’ll want more. You’ll also get refreshments and snacks during the day. People take pictures of the food at our events, because they’re so amazed and pleased. Honest!

We’ll also keep you connected. There’s free WiFi in the conference rooms, along with power outlets in the front row. Also among our little touches, you’ll get a conference backpack — a real one, useful, that you’ll take home and use again and again.

Come On Out!

I hope you’ve found this preview useful and want to attend! You’ll find more information on the SMX West web site, including the Agenda-At-A-Glance.

You can register online or by phone at (877) 242-5242. Do so by January 28 to get the best Early Bird rates.

See you in San Jose!

Keep Pace with Changes in Search Marketing: Attend SMX West, Feb. 28-Mar. 1 in San Jose

Kendra Jaros — Tue, 10 Jan 2012 18:07:51 +0000

Search engine marketing changes almost daily. Google is now blocking some referrer information. Link data got harder to analyze. And today’s Google’s Search Plus Your World bombshell promises to take personalization to a whole new level.

Understand the landscape and get the tactics you need to map out a brilliant 2012 and beyond. Attend Search Marketing Expo – SMX West, February 28 to March 1 in San Jose.

With nearly 60 sessions across 15 topic tracks on the SMX West agenda, you can customize a program to suit your needs. Whether you’re an expert or new to search marketing, focused on paid advertising, SEO or social media, you’ll benefit from the depth and breadth of content presented.

At SMX West you can expect only the most qualified speakers and relevant topics, programmed by the Search Engine Land editorial team, who have been reporting and analyzing this industry since its inception.

Register Now and Save

Register by January 28 and pay only $1445 for three jam-packed days of exceptional content, invaluable networking opportunities with leaders in search marketing, plus essential conveniences (like free WiFi, free beverages and free food) that make your time out of the office a bit easier. It’s all included in your All Access pass!

Adapt and succeed in the ever-evolving search industry. Don’t take our word for it – see what past attendees have said. You’ll be satisfied with your investment in SMX West, we guarantee it.

Register today!

Helpful SMX West Links:

Want to send a team? Save 15-25% with our group rates!
Current list of exhibitors & sponsors
SMX West FAQ
Where to stay
Need approval? Check out the Get the Boss Onboard form

Last Call To Speak At SMX West

Chris Sherman — Fri, 06 Jan 2012 18:08:16 +0000

We’re finalizing the speaker lineup for SMX West, and there are still a few openings. We’re particularly interested in hearing from you if you can speak knowledgeably on the following topics:

Best Practices With adCenter For Bing & Yahoo
Beyond The Google AdWords Tool
Duplication, Aggregation, Syndication, Affiliates, Scraping And Information Architecture
Enterprise PPC
Siri: Has The App Revolution Finally Arrived?

If you’re accepted to speak, you’ll receive a pass to the entire SMX event. Ready to pitch? Head over to our SMX speaker pitch form and submit your proposal. We’re closing the pitch form Monday, so don’t delay!