New York, NY: Sept. 29 - Oct. 1, 2015

Jacob Javits Convention Center

Search Marketing Expo – SMX East

Want to succeed in search marketing? Join us in New York City for the world’s largest search engine marketing conference and expo!

Attend SMX East for a deep dive into SEO and SEM tactics. You’ll choose from more than 50 sessions, keynotes and clinics that solve the search marketing challenges you’re confronting and inspire you with new ideas. Check out the agenda!

SMX is the only conference series entirely devoted to search marketing and how search fits in the marketing mix. It provides a welcoming environment for digital marketers and a “home” for dedicated search marketers, a place where everyone “gets it.”

SMX is not a marketing event or user meeting produced by a software company or digital agency. SMX is programmed by the team at Search Engine Land, the publication of record for search marketers. Search Engine Land editors have only SMX attendees to consider when selecting speakers, and base their choices 100% on speaker knowledge and presentation skills.

Search marketing is the biggest area of digital marketing. Get it right – attend SMX East!

Featured SMX East Sessions:

Google Keynote: Impacting Search Through Display & Programmatic

Image: Brad Bender

Search and display have gone together for years since Google launched AdSense. The evolution of programmatic continues to enhance that relationship as search marketers can better tap into display for remarketing and search-related targeting. Brad Bender, Vice President of Product Management for the Google Display Network, will talk with Search Engine Land editors Ginny Marvin & Danny Sullivan about how display and GDN is evolving in a way that empowers advertisers to directly extend the impact of their search efforts and reach new levels of performance with display and programmatic.

SEO sessions include:

  • Exploring The New World Of Entity Search
  • The Growth Of Direct Answers: How Should SEOs React
  • How To Perform Pain-Free Non-Taxing SEO Audits
  • Content, Keyword Research & The Art Of Audience Engagement
  • Link Auditing & Best Practices For Acquiring Authoritative Links

SEM sessions include:

  • Unlocking The Power Of AdWords Scripts
  • Winning At Mobile PPC (Beyond mCommerce)
  • What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar
  • Attribution Beyond The Last Click
  • Personalized Ad Experiences Through Retargeting

See the agenda!


Attend An In-depth Workshop

Local Search Advantage
Bruce Clay SEO Training
Social PPC & Psychographic Display Intensive @ SMX East 2015 - New York
International Search Summit @ SMX East
Certified Knowledge Advanced AdWords Training

Note: Workshops will be held Monday, September 28 at the Westin Times Square, .7 miles from the Sheraton. For details on this location change, click here.

Raves for SMX East

SMX East was a strategically, well planned conference that provided a wealth of information from the novice to the expert SEO enthusiast. It was a refreshing experience to attend a conference and leave with innumerable tools and information that I could use when I got back to work.

LaTishia Lyles-Grifols - Biomat USA

For the third year in a row, I'm still trying to digest the information I learned a week later. I can't wait to put it in action for my company!

Nicki Hicks - flyte new media

Really outstanding conference — I'll be returning next year!

Stephanie Salmon - US News & World Report

I love the content of the show. For most of the time slots there were more than one session I wanted to go to! Overall, speakers were great. Audience questions were great. Vendors were great. Wonderful experience!

Val Czamara - Eric Mower and Associates

My favorite thing about the show is... the fact that you learn what you aren't doing and why you should be doing it! As a takeaway I had 5+ things that we have now started to implement to get our clients greater reach and visibility.

Aimee Smith - Moore and Scarry Advertising

I found the speakers and their content to be both relevant and informative. I really enjoyed this conference and felt I learned a lot that I am able to use in my day–to–day work. I was very impressed with the speakers that presented and their ability to deliver real world examples that I could take back with me.

Felicia Visser - Fiserv

Overall, an excellent experience. Well done to the team! I am certainly planning on returning next year.

Matt Chamley - Webfirm

SMX is a great digital marketing conference, covering all aspects of the digital space – despite focusing in on how to rank competitively in Search Engines. I recommend it to any one serious about marketing – especially on the web.

Tim Eschenauer - Austin & Williams

As a first time attendee to SMX, I enjoyed my three days by attending numerous sessions of knowledgeable speakers, meeting enthusiastic peers, and absorbing rich information of industry trends and best practices. I like the online community built by SMX for people to contact other interested attendees prior to the conference. That helps us to maximize the networking opportunities.

Mi Li - The Fiscal Times

SMX East gave me with the opportunity to grow and learn from industry experts that were willing to share their experiences and give the inside scoop on SEM. SMX East is a great learning experience and an amazing networking opportunity for all industry professionals!

Lindsay Keller - Search Mojo

SMX East was a fantastic event that facilitated the brilliant knowledgeshare of search and social topics. The sessions were incredibly smart and provided a diverse range of subjects that were both interactive and entertaining. No matter what your level of expertise was, SMX East provided a track that was just right for you. Furthermore, SMX East showcased a wide variety top–notch vendors that were happy to provide information about their services and offerings. Finally, I met quite a few new friends that I look forward to keeping in touch and networking with in the future. I highly recommend SMX conferences to all search marketing professionals and digitally focused organizations. Thanks for a great time, SMX!

Adam Dince - MRM – NY

Thank you for all the informative sessions that were available. Left feeling like I had definitely learned a lot and felt my time there was valuable.

Nate Kinet - iAcuite

SMX East in New York City was a fantastic event! I only wish I could have cloned myself so I could have gone to multiple sessions at the same time. The speakers were top–notch, and the whole atmosphere made it easy to meet lots of other search marketing professionals. Definitely a "can't miss" conference for anyone who wants to stay on top of the industry.

Steve Sasman -

Thanks so much! It was a fantastic experience -- wish I was still there!

Leslie Jones - White | Thompson

I thoroughly enjoyed my experience at SMX East. The sessions were insightful, cutting edge, and I definitely left with plenty of tactics I can apply to the search engine marketing campaigns I currently manage. The networking was also phenomenal. Between pre event networking on SMX connect, and all of the networking focused events at the conference, I was able to connect with dozens of other Internet marketers.

Mathew Guiver - e–storm international

SMX East was massive value for my money. The staggering list of qualified presenters I was exposed to and got to chat with was without compare. This really was "friends in low places", and by that I mean the the folks presenting were living right at the point of intersect of content, social and search, and it showed. In fact, I think the 90+ presentation decks I have access to from the event alone are worth more to me than the price of the event. Any marketer or services⁄content supplier in the space who missed SMX blew it. Plus the event staff were friendly and helpful and the food at SMX was by far the best I've had at a conference. Attending SMX is a no–brainer indeed. I'll be back.

Greg MacDonald - Carleton University

SMX East is on my must–attend conference list! It's a great event with great speakers in a great city. There's always so much to do and learn and the session agenda leaves even the most advanced marketers choosing which ones they want to attend.

Ryan Jones - SapientNitro

This was my first SMX conference. I was so grateful for the opportunity to be there. I learned so much, met some fascinating and highly accomplished people, and generally had an amazing time. Thank you so much! Can't wait until the next one!

Kristin McGowan - CloudClicks

SMX East was by far the most well timed and most informative search engine marketing conference I have been to in over my 8 years as an SEM. From mobile search trends to getting the most out of your PPC dollars, my clients will benefit for years to come.

Chris Romero - SEM Manager, Royall Advertising

SMX East was an unbelievably enlightening conference. From the nonstop networking to the diverse courses offered, everything was accessible, professional, and went above and beyond my expectations. I continue to network with contacts I've made there and it has greatly impacted my approach to Search Engine Marketing. This was a perfect way to for a new conference–goer to feel welcome and inspired.

Angela LaRocca - The Net Impact

This was my 3rd SMX conference but the first time at SMX East. The value of the conference is in its comprehensive array of speakers that covered the important industry topics. I returned to the office with a valuable collection of contacts, ideas, and an actionable to–do list inspired by the some of the issues discussed. I'd also like to commend Third Door Media for their excellent organization of the event and their choice of venue — the best city in the world. I look forward to attending next year's conference.

Igal Stolpner - Head of SEO at

So much of what we do as web marketers is isolated and proprietary in nature, so it was an eye opener to visit and learn from the very best in the industry. Now that I'm back in the office, instead of what do I do?, it's what should I do first? – Thanks to everyone at SMX!

Erik Kullenberg - Reyes Brown Reilley Law Firm

SMX East was a strategically, well planned conference that provided a wealth of information from the novice to the expert SEO enthusiast. It was a refreshing experience to attend a conference and leave with innumerable tools and information that I could use when I got back to work.

LaTishia Lyles - Grifols – Biomat USA

I attended the SMX East and it was a blast from the get go. It is the best way to keep abreast of all the latest developments in our ever dynamic search engine marketing field. Moreover the best practices and direct contact with reps from leading search engines makes it all the more worthwhile to attend and glean the maximum knowledge.

Ravi Venkatesan - White Cloud Electronic Cigarettes

Thanks for a great conference. I have a solid 4th quarter plan thanks to all the great speakers. Now the hard work starts getting it all into place and not slipping back into the same old in 2 weeks. Easily best Conf I have attended in 15 years doing digital marketing.

Steve Godlewski - Caterpillar Inc.

I really enjoyed the conference. The sessions were great, the presenters were lively and knowledgeable, and I learned a lot as well as enjoyed connecting with other industry professionals. The food was good as well!

Heidi Kramer - MarketingMojo

Well organized event, nice venue and hotel. Great speakers, lots of insights, case studies, brainstorming sessions, more educational insights as opposed to sales pitches. I appreciated the fact that you have the vendors also give mini presentations from the podiums (theaters) nearest the expo in case the attendees were interested in learning more about the products⁄services offered and their features and⁄or demos. Not been before but will be back next year for sure!

Stephanie Beer - The Home Depot

This was my third year attending and each year, I leave with actionable information that benefits our company's bottom line and our client services. See you next year!

Clinton Barras - Two Oceans Digital

The exposure to such a variety of sessions gives someone new to the industry a good idea of how vast and diverse the industry is. Being up close and personal with the industry leaders is a big boost of confidence that you need to feel you are really part of the game.


found the speakers and content at the conference to be very informative and compelling. I would definitely recommend the conference for someone to gain a better knowledge on SEO and digital advertising techniques and information.


SMX East was a very valuable conference. The sessions addressed important needs in digital marketing. I would recommend the event to marketers who are looking to enhance their digital marketing skills. I especially enjoyed the advanced tracks and am hoping to be able attend SMX advanced in the future.

Results-Producing Tactics, Invaluable Networking & a 1st Class Experience

Tell Me More About SMX East!

Send me the agenda and other important SMX East info by email.

Search Engine Land

SMX East is programmed by the editors of Search Engine Land, the publication of record for search marketers. You get unbiased, vendor agnostic programming at SMX. You can be confident that you’ve invested wisely. We guarantee it!

Have more questions about SMX East? Check out our FAQ.

Networking Opportunities

Connecting with your fellow attendees, speakers and exhibitors is a tremendously important aspect of SMX East, so with that in mind, we offer several networking opportunities including:

  • Opening night Meet & Greet Reception on Monday, September 28
  • Birds of a Feather and Meet & Eat lunches running Tuesday, September 29 thru Thursday, October 1
  • Expo Hall Reception on September 29
  • SMX After Dark Charity Party & Landys Award Celebration on September 30

Get details on our networking page.

Where To Stay

Sheraton New York Times Square Hotel

Sheraton New York Times Square Hotel

811 Seventh Avenue
New York, NY, 10019

The Sheraton New York @ Times Square is SOLD OUT. At this time, we are no longer accepting new reservations. Click here for suggested local hotels.

Brands That Attend SMX