Search Marketing Expo – SMX East 2014


Thank you to everyone who attended SMX East 2014! Save the date for next year’s conference, September 29-October 1.

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Couldn’t make the conference? Check out these daily recaps of live blogging:


Learn SEO, SEM and social media marketing tactics from more than 100 expert presenters that increase site traffic, conversions and sales! There are more than 60 tactic-packed sessions on the agenda.

Highlights for SEOs…
SEO changes daily. We’ll provide a survival guide of best practices. Here’s some of what you’ll learn:

  • Google decided in August that sites using SSL (HTTPS://) will get better rankings. Find out how you can benefit from this change.
  • Local SEO tactics you need to know now that Google’s Pigeon has landed.
  • Updated strategies for coping with Hummingbird, Panda and Penguin too.

…and for SEMs
New ad formats, extensions, sophisticated remarketing and retargeting, and enhanced automation tools are just a few of the advertising topics we’ll cover. SEM issues we’ll tackle include:

  • Protecting your brand from fraud, hijacking and infringement.
  • Time-saving automation and scripting.
  • Killer tactics for keeping your paid search campaigns fresh and delivering ROI.

What you should know about SMX East:


Jonah Preretti

Insights on Leveraging Viral Content – Keynote with BuzzFeed Founder & CEO Jonah Peretti

Everyone likes to talk about creating buzz, but few have mastered the art of making content go viral like Jonah Peretti. He’s the founder of BuzzFeed, the wildly popular social news and entertainment website that has scored huge successes with quizzes, listicles and even long-form content.

Peretti also co-founded the Huffington Post, and is well-known for thinking deeply about how people are sharing and distributing things like journalism, brand messaging, entertainment and other types of content online.

You can expect to learn a lot about leveraging the viral aspects of the internet during the keynote at SMX East, where Peretti joins Search Engine Land founding editor Danny Sullivan in a wide-ranging conversation touching on the most compelling uses of social media, the new wave of brands and native advertising, where search marketing fits into the mix and more.


Program By Search Engine Land

Danny SullivanYou can be confident that you’ve invested wisely when choosing Search Marketing Expo. SMX is programmed by the search marketing authorities who edit the leading news blog Search Engine Land and who have years of experience educating search marketers.

SMX East co-chair Danny Sullivan has been writing about search engines and programming search marketing events for a decade. He is renowned for producing quality shows where the information presented is so good that attendees frequently start implementing tips during breaks! .

Chris Sherman Conference co-chair Chris Sherman has analyzed and influenced developments in search marketing for more than a decade. As Vice President of Event Editorial, he is the creative force behind Search Marketing Expo events around the world. Chris is also the author of several books on search marketing and technologies.


Pre-conference Workshops on September 29

Jumpstart your SMX experience a day early! Conducted by recognized thought leaders in their fields, each SMX Workshop offers best-practices training and critical industry networking opportunities. Workshops will be held Monday, September 29 at the Sheraton New York Hotel & Towers. Check out the line-up:

aimClear’s Social Content Distribution for SEO: Combining paid and organic tactics is the way content gets distributed on social networks and how links get built in this post Penguin/Panda world — now that search engines use social signals in organic results — and social media networks charge for comprehensive distribution.


Advanced AdWords Training: Boost your PPC campaigns with this full day of AdWords best practices and advanced strategies. We’ll give you step-by-step instructions to increase your Quality Score, learn how to sync your ad copy with both your keywords and buying cycle stages, and plenty more.


International Search Summit (ISS): Extend your international reach with tactics from a stellar global panel of internet marketing experts. Attendees will leave with real, actionable solutions to their most burning questions on international SEO, PPC and social media.


Bruce Clay SEO Training: Constant changes to algorithms, search features and spam detection keep you on your toes and your ranking in flux. Learn techniques that will help you improve your site and rankings from leading SEO expert Bruce Clay.


In-house SEO Exchange: Join us for an all-interactive workshop created to meet the unique needs and challenges in-house search marketers face, including technical tricks, organizational management, reporting metrics and getting more from your SEO budget.


Local U Boot Camp: Attend this hands-on workshop for a solid foundation in local Search marketing. If you are looking to develop a career in Local SEO or want to refine your current processes this is the program to get you going. Great for new hires and any business that wants to train more of their staff in the ins and outs of local search.



Who Attends SMX East?

Want to know if SMX East is for you? See who attends SMX:

Corporate Management
Chief Marketing Officer
CEO & owner
President
Vice President, Internet Sales & Marketing
Vice President, Business Development

Marketing Management
E-Commerce Manager
Marketing Manager
Brand Manager
Creative Director
Director, Business Analytics

Marketing Staff
Search Engine Optimization (SEO) Specialist
PPC Analyst
Media Planner
Media Buyer
Junior Account Manager
SEM Associate

IT/Web
Executive Director, IT
IT Managers
Webmaster
Web Developer
IT Project Manager

…and hundreds more. Don’t miss out. Come to SMX East and see what your peers have been learning.


Raves for SMX East…

Don’t take our word for it. Here’s what SMX East participants said about the show:

"SMX East was by far the most well timed and most informative search engine marketing conference I have been to in over my 8 years as an SEM. From mobile search trends to getting the most out of your PPC dollars, my clients will benefit for years to come."

- Chris Romero, SEM Manager, Royall Advertising

"SMX East was an unbelievably enlightening conference. From the nonstop networking to the diverse courses offered, everything was accessible, professional, and went above and beyond my expectations. I continue to network with contacts I’ve made there and it has greatly impacted my approach to Search Engine Marketing. This was a perfect way to for a new conference-goer to feel welcome and inspired."

- Angela LaRocca, The Net Impact

"This was my 3rd SMX conference but the first time at SMX East. The value of the conference is in its comprehensive array of speakers that covered the important industry topics. I returned to the office with a valuable collection of contacts, ideas, and an actionable to-do list inspired by the some of the issues discussed. I’d also like to commend Third Door Media for their excellent organization of the event and their choice of venue – the best city in the world. I look forward to attending next year’s conference."

- Igal Stolpner, Head of SEO at Investing.com

"So much of what we do as web marketers is isolated and proprietary in nature, so it was an eye opener to visit and learn from the very best in the industry. Now that I’m back in the office, instead of what do I do?, it’s what should I do first? – Thanks to everyone at SMX!»

- Erik Kullenberg, Internet Marketing Manager, Reyes Brown Reilley Law Firm

"SMX East was a strategically, well planned conference that provided a wealth of information from the novice to the expert SEO enthusiast. It was a refreshing experience to attend a conference and leave with innumerable tools and information that I could use when I got back to work."

- LaTishia Lyles, Grifols – Biomat USA

"I attended the SMX East and it was a blast from the get go. It is the best way to keep abreast of all the latest developments in our ever-dynamic search engine marketing field. Moreover the best practices and direct contact with reps from leading search engines makes it all the more worthwhile to attend and glean the maximum knowledge."

- Ravi Venkatesan, Search Marketing Manager, White Cloud Electronic Cigarettes

See more reviews of SMX East


Sponsor/Exhibit at SMX East 2014!

Grow your business by sponsoring or exhibiting at Search Marketing Expo – SMX East! The SMX audience is made up of senior decision makers involved in buying media, tools and services for their business.

For more information, please contact the SMX sales team.

Jacob K. Javits Center

Conference:

Sept. 30 - Oct. 2, 2014

Expo:

Sept. 30 - Oct. 1, 2014

Workshops:

Sept. 29, 2014

See what participants say about SMX Conferences