At A Glance Agenda Information for SMX East: New York City, October 6-8th, 2008

Conference Agenda At A Glance

SMX East- New York City – October 6-8, 2008

See the SMX East 2009 Agenda here

SMX East Pre-Show Networking Event – Sunday, October 5, 2008

SMX Meet & Greet – 6PM to 7:30PM
Arrive early and join us at the official SMX East hotel, the Westin New York at Times Square, for an informal evening reception with fellow attendees, speakers and invited guests. This event is open to All Access and Networking Pass holders.

Agenda At A Glance

See below for explanation of FOCUS & LEVEL notations.

SMX East Agenda – October 6, 2008 – Expo Hall Hours: 10:00am – 7:00pm
Time	SMX Boot Camp Track	Vertical Search Marketing Track	Brands Track	Publishers & Agencies Track	Sponsors & Partners Track
7:30am-9:00am (1 hr 30 min)	Breakfast & Registration
9:00am-10:15am (1 hr 15 min)	SMX Boot Camp: Keyword Research Tools & Techniques Focus: SEM	Search & The iPhone Focus: SEM	Search Integration: Are We There Yet? Focus: SEM	Search Marketing For Newspapers & Magazines Focus: SEM	TBA
10:15am-11:00am (45 min)	Expo Hall Grand Opening & Refreshments
11:00am-12:15pm (1 hr 15 min)	SMX Boot Camp: Copywriting For Search Success Focus: SEO	What’s New With Local Search Marketing Focus: SEM	Search & Branding Focus: SEM	Social Media Marketing For Newspapers & Magazines Focus: SEM	SEM For Small Businesses Sponsored by SEMPO
12:15pm-1:45pm (1 hr 30 min)	Lunch
1:45pm-3:15pm (1 hr 30 min)	SMX Boot Camp: Paid Search Fundamentals Focus: PPC	What’s New With Video Search Marketing Focus: SEM	Search & Display Ads Focus: PPC	Ad Agencies & Search Marketing Focus: SEM	The Ten Truths Every CMO Must Know About Search Marketing Sponsored by iProspect
3:15pm-3:45pm (30 min)	Break
3:45pm-5:00pm (1 hr 15min)	SMX Boot Camp: Link Building Fundamentals Focus: SEO	What’s New With Retailers & Search Marketing Focus: SEO	Search & Reputation Management Focus: SEM	Breaking Up (With Your Agency) Is Hard To Do Focus: SEM	TBA
5:00pm-5:15pm (15 min)	Break
5:15pm-6:00pm (45 min)	Keynote – Click: What Search Activity Tells Us About Society
6:00pm – 7:00pm (1 hr)	Expo Hall Reception
8:00pm-Midnite	Internet Marketer’s Charity Party

SMX East Agenda – October 7, 2008 – Expo Hall Hours: 9:45am – 6:00pm
Time	SEO Track	Links & Listings Track	Paid Search Track	Issues Track	Sponsors & Partners Track
7:30am-9:00am (1 hr 30 min)	Breakfast & Registration
9:00am-9:45am (45 min)	Keynote with Google’s Tim Armstrong
9:45am-10:45am (1 hr)	Break
10:45am-Noon (1 hr 15 min)	SMX Boot Camp: Search Engine Friendly Web Design Focus: SEO	Internal Linking Tactics Focus: SEO	Search & The US Presidential Campaign Focus: PPC	What Is Spam? Focus: SEO	TBA
Noon-1:30pm (1 hr 30 min)	Lunch
1:30pm-2:45pm (1 hr 15 min)	Unraveling URLs & Demystifying Domains Focus: SEO	Personalized & Customized Search Focus: SEM	Reviving A Failed PPC Campaign Focus: PPC	What Is Ethical Social Media Marketing? Focus: SEM	Leveraging SEO As A Core Business Initiative Sponsored by: Outrider
2:45pm-3:15pm (30 min)	Break
3:15pm-4:30pm (1 hr 15 min)	CSS, AJAX, Web 2.0 & SEO Focus: SEO	Enhanced Listings Focus: SEO	Landing Pages & Multivariate Testing Focus: PPC	Legally Speaking: Recent Legal News About Search Focus: SEM	TBA
4:30pm-4:45pm (15 min)	Break
4:45pm-6:00pm (1 hr 15 min)	Flash & SEO Focus: SEO	External Linking Tactics Focus: SEO	Paid Search Analytics Focus: PPC	Googleopoly Focus: SEM	TBA
9:00pm-Whenever	WebmasterRadio.FM’s Search Bash @ SMX East

SMX East Agenda – October 8, 2008
Time	SEO Track	Tactics Track	Agency & Paid Search Track	In House Day
7:30am-9:00am (1 hr 30 min)	Breakfast & Registration
9:00am-10:15am (1 hr 15 min)	Tools, Glorious Tools Focus: SEO	Advanced Keyword Research Tactics Focus: SEM	Advanced Paid Search Tactics Focus: PPC	A Day In The Life Of A Successful In-House SEO Focus: SEO
10:15am-10:45am (30 min)	Break
10:45am-Noon (1 hr 15 min)	Give It Up: White Hat Edition Focus: SEO	Web Analytics You Should Know Focus: SEM	Practical Dayparting Focus: PPC	Reporting & Scorecarding For Management Focus: SEO
Noon-1:15pm (1 hr 15 min)	Lunch
1:15pm-2:15pm (1 hr)	Ask The SEOs Focus: SEO	SEO & Usability Focus: SEO	Ask The Paid Search Buyers Focus: PPC	Get SEO Into All The Right Places Of The Development Life Cycle Focus: SEO
2:15pm-2:30pm (15 min)	Break
2:30pm-3:30pm (1 hr)	Ask The Search Engines Focus: SEO	What’s New With Social Media Marketing Focus: SEO	Ask The Paid Search Reps Focus: PPC	Case Studies From The Trenches – Innovative Ways To Pull Off SEO Focus: SEO

Notations Guide

Focus:

SEO: This session focuses primarily on using search engine optimization (SEO) to generate traffic from the “free,” “organic,” “natural” or “editorial” listings that search engines offer.
PPC: This session focuses primarily on generating traffic through paid search advertising, also called PPC (for pay-per-click ads) or CPC (for cost-per-click).
SEM: This session focuses on issues applicable generally to search engine marketing. SEM, or search marketing, is an umbrella term that represents the combination of both SEO and PPC / paid search.

Level:

BEGINNER: These sessions are especially suitable for those new to search marketing, though even intermediate and advanced people might find them helpful. NOTE: We HIGHLY recommend that beginners attend ALL the sessions in the SMX Boot Camp Track on Day 1 and the additional SMX Boot Camp session on Day 2. These are especially designed to get new people up to speed and comfortable attending intermediate sessions that follow after the Boot Camp sessions have ended.
INTERMEDIATE: These sessions are designed for those with some working experience in search marketing but will likely still be helpful to those of either beginning or advanced experience levels.
EXPERT: You’re a search marketing pro. These sessions assume a high level of knowledge and don’t stop to explain the basics.