Search Marketing Expo East
Full Conference Agenda Day 1
SMX East- New York City - October 6, 2008
Bruce Clay Training Course | SMX Theatre Schedule | Print Version
SMX East - Day 1
| Monday - October 6, 2008 - Expo Hall Hours: 10:00am - 7:00pm | |
|---|---|
| 7:30am-9:00am (1 hr 30 min) |
Breakfast & Registration |
| 9:00am-10:15am (1 hr 15 min) |
SMX Boot Camp Track SMX Boot Camp: Keyword Research Tools & Techniques - The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. Understand what they’re searching for, and you can tune-in to their traffic via search engines. This session covers tools and techniques of performing keyword research. Moderator: Disa Johnson, CEO, SearchReturn Speakers: Christine Churchill, President, KeyRelevance.com Vertical Search Marketing Track Search & The iPhone - Stats keep coming out not only about how well the iPhone sells but how much searching activity is generated off that platform. This session looks at how search marketers can tap into the product. Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Speakers: Cindy Krum, Director of New Media Strategy, Blue Moon Works, Inc. Brands Track Search Integration: Are We There Yet? - People have been talking about search being integrated with other types of marketing for ages. How’s it going? Is search now second nature when creating an advertising campaign? If not, why not? Thoughts and examples of integration challenges will be shared in this panel. Moderator: Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors, Speakers: Peter Hershberg, Managing Partner, Reprise Media Publishers & Agencies Track Search Marketing For Newspapers & Magazines - As a newspaper or magazine publisher, there are some unique opportunities for generating search traffic available to you. This session looks at tactics and techniques. Moderator: Alex Bennert, In House SEO, Wall Street Journal Speakers: Ulli Muenker, Search Marketing Manager, BusinessWeek Sponsors & Partners Track TBA |
| 10:15am-11:00am (45 min) |
Expo Hall Grand Opening & Refreshments |
| 11:00am-12:15pm (1 hr 15 min) |
SMX Boot Camp Track SMX Boot Camp: Copywriting For Search Success - It’s pretty simple. Want to be found for certain words? It helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic yet which also pleases your human visitors. Moderator: Disa Johnson, CEO, SearchReturn Speakers: Aimee Beck, Director of Search Strategies, SuccessWorks Vertical Search Marketing Track What’s New With Local Search Marketing - What’s new and exciting in terms of tactics for showing up in local search results? This session provides a review. Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Speakers: Mike Blumenthal, Partner, blumenthals.com Brands Track Search & Branding - In this session, a look at how branding interacts with search. How do those searching by brand differ from those searching for generic products? How can branding support search? How can search improve branding? These issues and more. Moderator: Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors, Speakers: Noah Elkin, VP of Corporate Strategy, Steak Publishers & Agencies Track Social Media Marketing For Newspapers & Magazines - Continuing on from how newspapers and magazines can tap into search, this session looks at how social media marketing offers some unique opportunities for these publishers. Moderator: Alex Bennert, In House SEO, Wall Street Journal Speakers: Brent Csutoras, Online Marketing Specialist, BrentCsutoras.com Sponsors & Partners Track SEM for Small Businesses sponsored by: Smaller budgets, fewer available employees with the required skill sets, make it tough for small businesses to compete in the search marketing arena. Are there ways to overcome this? Yes, and with the panelists available for this session you will learn how to grow your online marketing efforts and overcome that initial learning curve. Attend this session and come away with ways to use competitive analysis, starting paid search with a small budget, link building, viral marketing and much more. If you are a small business owner this is the must attend session of the conference. Moderator: Panelists: |
| 12:15pm-1:45pm (1 hr 30 min) |
Lunch |
| 1:45pm-3:15pm (1 hr 30 min) |
SMX Boot Camp Track SMX Boot Camp: Paid Search Fundamentals - Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads. Moderator: Disa Johnson, CEO, SearchReturn Speakers: Karon Thackston, President, Marketing Words, Marketing Words Vertical Search Marketing Track What’s New With Video Search Marketing - What’s new and exciting in terms of tactics for showing up in video search results? This session provides a review. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speakers: Michael Benedek, Vice President, AlmondNet Brands Track Search & Display Ads - Various studies show that display ads can reinforce search ads and vice-versa, plus display ads are getting smarter to alter based on search activity. This session looks at developments. Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Speakers: Theresa LaMontagne, Research Director, Sales & Media, Yahoo! Publishers & Agencies Track Ad Agencies & Search Marketing - Do traditional ad agencies ‘get’ search? This panel looks at ways they do plus areas where improvement is needed. Moderator: Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors, Speakers: Jason Clement, Director of Search, Wieden Kennedy Sponsors & Partners Track The Ten Truths Every CMO Must Know About Search Marketing sponsored by: Whether you’re a CMO — or someone who needs to educate, advise or influence one — this session will educate you on the 10 critically important concepts surrounding search marketing and it’s role within the entire marketing mix that CMOs must understand in order to be successful. A panel made up of senior level search marrketers across a variety of industries, business models and sizes will share their experiences, advice and perspective on these 10 critical truths and how understanding them has influenced their CMOs. Moderator: Chris Sherman, Executive Editor, Search Engine Land Panelists: Michelle Stern, Client Services Director, iProspect |
| 3:15pm-3:45pm (30 min) |
Break |
| 3:45pm-5:00pm (1 hr 15min) |
SMX Boot Camp Track SMX Boot Camp: Link Building Fundamentals - Links are the way search engines made the great leap forward from Search 1.0 to 2.0. They remain one of the most important factors influencing rankings. This session covers how search engines perform link analysis to rank pages and how to increase your traffic by building quality links in an appropriate fashion. Moderator: Disa Johnson, CEO, SearchReturn Speakers: Debra Mastaler, President, Alliance-Link Vertical Search Marketing Track What’s New With Retailers & Search Marketing - What’s new and exciting in terms of tactics for retailers to show up in shopping search results? This session provides a review. Moderator: Allan Dick, Owner, Vintage Tub & Bath Speakers: Vic Dabricky, TBA, Range Online Media Brands Track Search & Reputation Management - What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue. Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget Speakers: Veronica Fielding, President & CEO, Digital Brand Expresssions Publishers & Agencies Track Breaking Up (With Your Agency) Is Hard To Do - When a client and an agency part after a search marketing campaign, who owns what? On the SEO side, code and ownership is often clear. For PPC, who owns the quality score associated with an account? Knowledge from landing page tests? This session looks at legal uncertainties and offers suggestions for resolution. Moderator: Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors, Speakers: Rob Crigler, Director of Interactive Marketing, Orkin, Inc. Sponsors & Partners Track TBA |
| 5:00pm-5:15pm (15 min) |
Break |
| 5:15pm-6:00pm (45 min) |
Keynote - Click: What Search Activity Tells Us About Society |
| 6:00pm - 7:00pm (1 hr) |
sponsored by: Networking Reception |
| 8pm-midnight |
Internet Marketer’s Charity Party Join us for the internet marketing charity party at The Social Bar and help support a great cause. An open bar will be provided as well as a raffle and the opportunity to meet internet marketers from around the world! All money donated will be given to charity. 100% of your $50 entrance fee goes to the Ronald McDonald House. For additional details see the Internet Marketers Charity Party Site. |
