Search Marketing Expo East

SEO Track

Tools, Glorious Tools – This session takes you on a whirlwind tour of search marketing tools you’ll want to consider adding to your toolbox.

Tactics Track

Advanced Keyword Research Tactics – You know all the standard keyword research tools and techniques. This session takes things to the next level_id.

Agency & Paid Search Track

Advanced Paid Search Tactics – In this session, some tips and techniques to help you get even more out of your paid search campaigns.

In House Day

A Day In The Life Of A Successful In-House SEO – When you’re in-house, it doesn’t mean you get to do SEO all day – there are meetings and opposition, yet you’re still held accountable. In this session you’ll hear from successful in-house SEOs to learn what they’re doing that the other in-house SEOs aren’t. You’ll also get insights into operations and workflow of successful in-house SEO teams.

SEO Track

Give It Up: White Hat Edition – This session has SEOs sharing favorite, little-known and powerful techniques that won’t get you banned in search engines from trying.

Tactics Track

Web Analytics You Should Know – This session covers top items you should be tracking in web analytics as they relate to search marketing, along with tips and tools.

Agency & Paid Search Track

Practical Dayparting – Search marketers understand the value to dayparting — showing ads associated with certain times of the day — but it can be a pain to setup and analyze. This session looks at how to make the job easier and more effective.

In House Day

Reporting & Scorecarding For Management – Management loves numbers. They build your business case and help get SEO high in the priority list. You’ll learn how to give a number on potential lift when management insists, which reports to deliver on a consistent basis to management, and how to use reports to help your cause when traffic growth isn’t going as expected.

SEO Track

Ask The SEOs – PowerPoint Free! Put your questions about SEO to our panel of experts and get answers about ranking and crawling issues.

Tactics Track

SEO & Usability – Search engine friendly design does NOT mean human unfriendly design. In fact, done right, improving the usability of your site for visitors can also improve your SEO. This session looks and how both help each other.

Agency & Paid Search Track

Ask The Paid Search Buyers – In this session, search marketers take questions from the audience about paid search.

In House Day

Get SEO Into All The Right Places Of The Development Life Cycle – SEO doesn’t work well unless it’s addressed in every aspect of the development life cycle. This session will show you what typically happens and what needs to happen as you build a new website and manage ongoing maintenance. You’ll walk away with a clear understanding of what you need to do to get SEO weaved into the right places of the development life cycle at your company.

SEO Track

Ask The Search Engines – Put your questions to this panel of search engine engineers and representatives who know how things work behind the scenes in terms of indexing and ranking pages.

Tactics Track

What’s New With Social Media Marketing – This session looks at the latest changes to promoting your site through social media marketing venues.

Agency & Paid Search Track

Ask The Paid Search Reps – In this session, representatives from the major search ad networks take questions from the audience about paid search.

In House Day

Case Studies From The Trenches – Innovative Ways To Pull Off SEO – In this session you’ll hear how in-house SEOs used innovative approaches to overcome SEO obstacles and come out wildly successful.