In House SEO Day @ SMX East
Wednesday October 8, 2008
How to Make Your In House SEO Program Extraordinary
Doing SEO in house is challenging, and the larger the organization, the more complex the challenges. Join SMX In House SEO Day to learn how to pave a smooth path for in house SEO at your company and how companies are making their in house SEO program extraordinary.
In house SEO Day is being programmed by Jessica Bowman, a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc. Jessica is the founder SEOinhouse.com, a company on a mission to make in house SEO simpler.
Jessica writes for Search Engine Land and other search marketing publications, is an international speaker, and works with companies who want to do SEO in house but need the assistance of outside help for extra manpower, senior experience and guidance for building an in house SEO program that runs like a well-oiled machine.
You’ll Learn:
- How to get SEO weaved into the development life cycle so that SEO requirements don’t fall off the radar (or scope) during the development portion of the project
- What the successful in house SEOs are doing day-to-day, even when they face opposition that feels like a brick wall
- Tactics you can use to get people on board and moving forward
- What the successful in house SEOs are doing that the others are not
- Key metrics and reports that you should be using regularly, and passing up to management
Registration Info
Want to attend In House Day on October 8? SMX East All Access pass holders are automatically registered to attend this program. Register now!
You can also attend In House Day and all of the other sessions by registering for an October 8 One Day All Access pass.
Here are the rates:
Until Sept. 8th: $695
Sept. 9th to Oct. 5th: $745
On site: $795
Networking
The In House SEO Day will include networking events so you can trade ideas, explore new opportunities, and get inspired. Lunch will include Birds of a Feather tables around specific topics so you can discuss them with the experts.
In House SEO Day Agenda: Wednesday October 8, 2008
Session 1
A Day In The Life Of A Successful In-House SEO
When you’re in house, it doesn’t mean you get to do SEO all day – there are meetings and opposition, yet you’re still held accountable. In this session you’ll hear from successful in house SEOs to learn what they’re doing that the other in house SEOs aren’t. You’ll also get insights into operations and workflow of successful in house SEO teams.
Session 2
Reporting & Scorecarding For Management
Management loves numbers. They build your business case and help get SEO high in the priority list. You’ll learn how to give a number on potential lift when management insists, which reports to deliver on a consistent basis to management, and how to use reports to help your cause when traffic growth isn’t going as expected.
Session 3
Get SEO Into All The Right Places Of The Development Life Cycle
SEO doesn’t work well unless it’s addressed in every aspect of the development life cycle. This session will show you what typically happens and what needs to happen as you build a new website and manage ongoing maintenance. You’ll walk away with a clear understanding of what you need to do to get SEO weaved into the right places of the development life cycle at your company.
Session 4
Case Studies From The Trenches – Innovative Ways To Pull Off SEO
In this session you’ll hear how in house SEOs used innovative approaches to overcome SEO obstacles and come out wildly successful.