SMX Theater Presentations
All SMX attendees (All Access, Networking and Expo Pass — see what you get with each pass here) are invited to attend educational sessions from leading search marketing companies in the SMX Theater. Participating companies will present case studies, best practices and solution demonstrations. The schedule below tells you about the companies presenting and what they’ll discuss.
Remember, the SMX Theater is FREE to all attendees. Don’t miss the valuable presentations in the SMX Theater on the Expo Hall floor Monday, October 6 and Tuesday, October 7.
Special Session:
All SMX participants are invited to attend "The 10 Truths Every CMO Must Know About Search Marketing." This session, sponsored by iProspect, will educate marketing executives about some of the most important fundamentals of search marketing. The session will be held Monday, October 6th from 1:45 to 3:15 and is open to all. See the full description here.
| Monday, October 6, 2008 | ||
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| Time | Theater A | Theater B |
| 10:00am-10:30am |
Over the past decade, website search has increased in importance from an technical ‘feature’ on a website to a core marketing and sales asset. End-users are increasingly losing patience with multiple navigation options on websites and are looking to search as the answer. To this end, Google’s Nitin Mangtani will be discussing how customers are using Google Site Search to grow their businesses and how you can do the same for yours. |
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| 10:30am-11:00am |
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| 11:00am-11:30am |
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| 11:30am-12:00pm |
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| 12:00pm-12:30pm |
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| 12:30pm-1:00pm |
Since taking investment capital in 2007, SEOmoz engineers have been hard at work on a game-changing application for search marketers. Although we can’t say what it is until the precise moment of the session, we promise that no amount of excitement or anticipation can prepare you. Search marketing will never be the same. Don’t miss out. |
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| 1:00pm-1:30pm |
It’s time to improve the return on online advertising. Traffic quality management is relevant for advertisers seeking to reduce costs and improve conversions rates, ad networks seeking to attract and retain advertisers and improve overall eCPM, and publishers seeking to attract quality advertisers, maximize clicks and increase earnings per click. Beyond culling out poor traffic sources, there is ample opportunity to optimize the results of high quality traffic through auditing, scoring, and routing for maximum ROI. Providing the means to route traffic appropriately, matching value with price paid, is the goal of traffic quality management, and the topic of this session. |
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| 1:30pm-2:00pm |
Ever go to your favorite domain registrar to get a new web address only to find out it’s already taken? Although some of the best online real estate may already be taken, many domains are still available at reasonable prices in the aftermarket. In many cases, existing domains can be more valuable because they have demonstrated direct navigation traffic and page rank that could benefit a brand new website. |
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| 2:00pm-2:30pm |
Advertisers who are able to measure and analyze the impact of all of their digital marketing channels can dramatically improve their ROI and campaign efficiencies. Armed with insights into how each online marketing channel drives performance – and how these channels work together – enables these savvy marketers to make smarter and more informed decisions about their overall budget allocation and campaign strategies. In this session, Roger Barnette, President of SearchIgnite, will show you how to measure the value of all of your digital media campaigns and use this information to make actionable improvements to your campaign optimization strategies. |
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| 2:30pm-3:00pm |
2008 is the year of Social Media according to the American Marketing Association. Learn how powerful and the potential it represents for your company through the media, platforms and the people. |
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| 3:00pm-3:30pm |
Tips and techniques to help search marketers succeed in display advertising. |
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| 3:30pm-4:00pm |
For years we have learned how to optimize placement in search results, control CPC in PPC and drive conversions. What does it all mean today? With the recent growth in social media we are seeing a growing need for a integrated marketing plan that focuses specifically on individual experiences. As the higher value economic offerings of people oriented experiences come to dominate the online landscape, understanding how to combine SEO, PPC and social media to create an experiential advertising plans is critical. |
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| 4:00pm-4:30pm |
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| 4:30pm-5:00pm |
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| 5:00pm-5:30pm | ||
| 5:30pm-6:00pm | ||
| 6:00pm-6:30pm |
Many site owners overlook the implications of their on-site search tool and how it can affect the user experience. Offering visitors a great search feature will not only increase customer engagement and satisfaction, but will also boost conversion rates, and facilitate keyword research for SEO and PPC campaigns. With growing competition on the Internet, so too is customer impatience. When using web search engines, many customers will only use the first page of results as an indicator of how relevant the site will be to their search. Learn how integrating site search with SEO efforts can increase site traffic and sales. We will offer specific, tangible tips on steps any site owner/manager can take to improve. |
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| 6:30pm-7:00pm |
If you haven’t checked out Live Search Webmaster tools lately, take a look, or better yet, come learn about the new cool features and benefits Live Search Webmaster tools offers from the pros. We’ll talk about Improved backlinks data, Downloadable data for offline analysis, Indexing and penalty data, Sitemaps submission, Robots.txt validator and more. If you’re too excited to wait, just check out our tools at http://Webmaster.live.com. |
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| Tuesday, October 7, 2008 | ||
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| Time | Theater A | Theater B |
| 10:30am – 11:00am |
CPCs in Google, Yahoo and even Microsoft are still rising, What’s a marketer to do? Kevin Lee, Didit Chairman & CEO will cover how to use data modeling to outwit your competition AND drive increase profits at the same time, even in a highly competitive marketplace. |
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| 11:00am – 11:30am |
Measuring & Acting on the Full Value of Search Too often, performance measurement and strategy for Search provides narrow emphasis on rank and conversion. Identifying key site behaviors and assigning monetized values to these behaviors can offer fuller insight into the dollars and cents impact and return for SEM and SEO efforts — beyond just the site conversion. Insight from Monetization modeling can help identify and prioritize optimization opportunities for Search. Monetization can also shed light on the off-line impact for Search marketing efforts. This presentation will share case examples and best practices for Monetization and Search. |
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| 11:30am-12:00pm |
I keep getting the same groups of questions from my clients about SEM and SEO. There has been a long buzz about SEO because you can drive traffic to your site for “free”. Rather than simply answering the question for them, I thought it would be a good idea to do some additional research and truly explain my findings. |
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| 12:00pm-12:30pm |
Exceeding client expectations with amazing results is only half the SEM battle. The other half lies in communicating these results to the client in ways that help foster a stronger business relationship. Building compelling reports that illustrate how PPC strategies and tactics implemented by the agency have resulted in additional revenue for the client is the key to maximizing PPC budgets and to keeping customers on board longer. This presentation will provide an overview of how some of the world’s best PPC agencies build their client reports. You will also learn how to improve the entire reporting process for your own agency. |
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| 12:30pm-1:00pm |
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| 1:00pm-1:30pm |
True Local Search includes promotions and events, allowing the user to discovery everything local. Such an engine creates unique opportunities for local businesses to promote themselves through search using in-store promotions, sales, and offers frequently advertised in traditional media. Zvents delivers such a local search engine quickly being adopted as the platform of choice by MSN, MTV, and hundreds of local media and newspaper sites. Learn how to revolutionize your local search marketing by promoting the events that draw customers in the door. |
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| 1:30pm-2:00pm |
The analogy between link building and presidential campaigning. This will (hopefully) be an entertaining presentation about how to gain links through various methods just as we witness the 2008 presidential candidates attempt to gain votes. |
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| 2:00pm-2:30pm |
Semantic search is no longer just a conceptual idea. Emerging semantic search technologies showcase their capabilities today and pave the way for future advancements. Current paid-search advertising platforms rely on statistical, keyword-based incumbent search technologies. Advertisers usually rely on popular query terms which generate high traffic, and often suffer from poor contextual relevancy rates. Semantic advertising, powered by semantic search, has the capability to monetize the long tail with “easy-to-create” keyword campaigns and a superior contextual advertising solution. Semantic search engines analyze the meaning of Web pages they crawl and use new ranking methods such as meaning-match and credibility that change the SEO rules for optimization. |
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| 2:30pm-3:00pm |
Search is no longer just a tactical tool for online marketers – it’s become an important piece of any successful marketing strategy. Progressive marketers understand that search can be used to gain insight into the behavior of their customers, their competitors, and the overall market.
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| 3:00pm-3:30pm |
Why an obsessive focusing on click to lead conversion rate can hurt you badly, and how to holistically optimize your entire flow to conversion and marketing funnel. |
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| 3:30pm-4:00pm |
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| 4:00pm-4:30pm | ||
| 4:30pm-5:00pm |
Over the past year, the team at Google has been rolling out features around both of these immensely popular and pragmatic products, such as site search reporting, industry benchmarking, RIA tracking, multivariate webpage testing and much more. Come see which new features we think have had the most impact and are the most useful. |
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| 5:00pm-5:30pm | ||
