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SMX East 2009 A Business Manager’s Dream Agenda
NYC, Oct. 5-7, 2009

A Business Manager’s SMX East Dream Agenda

Here’s an “SMX Dream Agenda” for the business manager who needs to stay on top of the macro issues, develop investments cases and report back to HQ on future trends.

See below for explanation of FOCUS & LEVEL notations.

SMX East Agenda – October 5, 2009 – Expo Hall Hours: 12:00pm – 7:00pm
Time	SMX Boot Camp Track	Analytics & Conversion Track	Local & Mobile Search Track Sponsor: 15miles	SMX Advanced Track	Sponsored Workshop Track
7:30am-9:00am (1 hr 30 min)	Breakfast & Registration
9:00am-10:15am (1 hr 15 min)	SMX Boot Camp: Paid Search Fundamentals Focus: PPC	Web Analytics You Should Know Focus: SEM	Mobile Search Ads Focus: PPC	Revisiting PageRank Sculpting & Siloing Focus: SEO
10:15am-10:45am (30 min)	Break
10:45am-Noon (1 hr 15 min)	SMX Boot Camp: Keyword Research Tools & Techniques Focus: SEM	Actionable PPC Insights From Analytics Data Focus: PPC	Mobile Search Apps & Opportunities Focus: SEM	Duplicate Content Issues: The Search Engine Edition Focus: SEO
Noon-1:45pm (1 hr 45 min)	Lunch & Expo Hall Time
1:45pm-3:00pm (1 hr 15 min)	SMX Boot Camp: Copywriting For Search Success Focus: SEO	Actionable SEO Insights From Analytics Data Focus: SEO	Ranking Tactics For Local Search Focus: SEM	Amazing PPC Tactics Focus: PPC	Bing.com Sponsored Workshop
3:00pm-3:45pm (45 min)	Refreshments & Expo Hall Time
3:45pm-5:00pm (1 hr 15min)	SMX Boot Camp: Link Building Fundamentals Focus: SEO	Increasing Conversions Through Better Usability Focus: SEM	Maps, Maps, Maps! Focus: All	Trademarks & Paid Search: How Have Things Changed? Focus: PPC
5:00pm-5:15pm (15 min)	Break
5:15pm-6:00pm (45 min)	Keynote – Ben Huh, CEO Cheezburger Network
6:00pm – 7:00pm (1 hr)	Expo Hall Reception
9:00pm-Midnite	Internet Marketer’s Charity Party @ SMX Have fun and do good! 100% of your donation to charity. See all the details here.

SMX East Agenda – October 6, 2009 – Expo Hall Hours: 10:00am – 6:00pm
Time	SEO Track	Real Time Search & International Track	Video, Ecommerce & Blended Search Track	Ad Agencies Track	Research & Reviews Track
7:30am-9:00am (1 hr 30 min)	Breakfast & Registration
9:00am-9:45am (45 min)	Keynote – What’s Next In Search: The Bigwig Crystal Ball Panel
9:45am-10:45am (1 hr)	Refreshments & Expo Hall Time
10:45am-Noon (1 hr 15 min)	SMX Boot Camp: Search Engine Friendly Web Design Focus: SEO	Real Time Search: Opportunity Or Hype? Focus: SEM	Ecommerce Search Marketing Tactics Focus: SEM	When An Agency Just Won’t Do Focus: SEM	Proven Tactics For Targeting Local Searchers Focus: SEM
Noon-1:30pm (1 hr 30 min)	Lunch & Expo Hall Time
1:30pm-2:45pm (1 hr 15 min)	Ask The Search Engines: Best Practices Edition Focus: SEO	Iran & Michael Jackson: What Marketers Can Learn From How Consumers Search For Current Events Focus: SEM	Pumping Up YouTube Focus: SEM	Search Marketing & The Ad Agency Focus: SEM	The Interplay of Social Media & Paid Search Focus: SEM
2:45pm-3:15pm (30 min)	Refreshments & Expo Hall Time
3:15pm-4:30pm (1 hr 15 min)	Ask The SEOs Focus: SEO	Paid Search & International Issues Focus: PPC	Video Search Marketing Beyond YouTube Focus: SEM	Case Study: Integrating & Measuring Search As Part Of The Marketing Mix Focus: SEM	Social Media Clinic Focus: SEM
4:30pm-4:45pm (15 min)	Refreshments & Expo Hall Time
4:45pm-6:00pm (1 hr 15 min)	Ask The Link Builders Focus: SEO	SEO & International Issues Focus: SEO	Universal & Blended Search Opportunities Focus: SEO	The Cross Media Attribution Battle Focus: SEM	SEO Site Clinic Focus: SEO
6:00pm-6:15pm (15 min)	Break
6:15pm-7:00pm (45 min)	Evening Forum With Danny Sullivan

SMX East Agenda – October 7, 2009
Time	Social Media Track	In House Track	Technical SEO Track	Paid Search Track	Clinic Track
7:30am-9:00am (1 hr 30 min)	Breakfast & Registration
9:00am-10:15am (1 hr 15 min)	Facebook Marketing Tactics Focus: SEM	Bringing SEO In House: How To Be Successful! Focus: SEO	Diagnosing Technical SEO Issues Focus: SEO	Search Meet Display; Display Meet Search Focus: PPC	PPC Tune-up Clinic with the SMX Mechanics Focus: PPC
10:15am-10:30am (15 min)	Break
10:30am-11:45am (1 hr 15 min)	Twitter Marketing Tactics Focus: SEM	Bringing PPC In House: How To Be Successful! Focus: PPC	Dealing With Domain Names, URLs, Parameters & All That Jazz Focus: SEO	The PPC Buying Cycle & "Head" Versus "Tail" Terms Focus: PPC	Link Building Clinic Focus: SEO
11:45am-12:45pm (1 hr)	Lunch
12:45pm-1:45pm (1 hr)	Social Media, Search & Reputation Management Focus: SEM	Managing Search Across Business Units Focus: SEM	Pumping Up WordPress For SEO Focus: SEO	Ask The Paid Search Buyers Focus: PPC	SEO Site Clinic II Focus: SEO
1:45pm-2:00pm (15 min)	Break
2:00pm-3:00pm (1 hr)	Analytics For Social Media Focus: SEM	How To Solve Your Top In House Challenges & Obstacles Focus: SEM	CSS, AJAX, Web 2.0 & SEO Focus: SEO	Ask The Paid Search Reps Focus: SEM	Twitter Clinic Focus: SEM

Notations Guide

Focus:

• SEO: This session focuses primarily on using search engine optimization (SEO) to generate traffic from the “free,” “organic,” “natural” or “editorial” listings that search engines offer.
• PPC: This session focuses primarily on generating traffic through paid search advertising, also called PPC (for pay-per-click ads) or CPC (for cost-per-click).
• SEM: This session focuses on issues applicable generally to search engine marketing. SEM, or search marketing, is an umbrella term that represents the combination of both SEO and PPC / paid search.

Level:

• BEGINNER: These sessions are especially suitable for those new to search marketing, though even intermediate and advanced people might find them helpful. NOTE: We HIGHLY recommend that beginners attend ALL the sessions in the SMX Boot Camp Track on Day 1 and the additional SMX Boot Camp session on Day 2. These are especially designed to get new people up to speed and comfortable attending intermediate sessions that follow after the Boot Camp sessions have ended.
• INTERMEDIATE: These sessions are designed for those with some working experience in search marketing but will likely still be helpful to those of either beginning or advanced experience levels.
• EXPERT: You’re a search marketing pro. These sessions assume a high level of knowledge and don’t stop to explain the basics.